Treatment…

Intentions

•In order to do this production, I will have to consider

certain aspects to produce my production successfully. I
am challenged to produce a documentary showing the
benefits and importance of higher education for all.
•I will be exploring how Higher education can benefit
a young persons future,
future in terms of getting a good
career and also how recession can not always be an issue
for a graduated person.
•The intentions of doing this documentary, is to show the
importance of Higher Education to my Young target
audience, aged between 16-24 years old, promoting
towards a BBC audience.
 Content of Idea
Unique selling Point: I certainly have not seen any documentaries with similar or
same concept, however I have seen some documentaries based on education, but
it didn’t had the same angle.

This means I have taken an unusual topic and so therefore the audience will be
interested to watch it, as I will be exploring my conception in a sophisticated way,
in order to drag the audience to watch this.

 To make it as an unique selling point, I will be using distinctive elements for my

production to make it more attractive, theses conventions include: appropriate
presenters, music, Vaux pop, locations and so on…

I will be showing the emphasis on Higher education, also I am not going to look
at key arguments, which allows the audience to look at individuals personal
perspective , because the aim of this documentary is only to show the importance
of higher education.

However I am not going to focus strongly on key arguments.

 Structure & Running Order
For instance in my pre-production work, I have created a contact list,
where I can put down all the people that could interview and then select
those people who are necessary for my documentary.

These are: headmaster of CHFS, University students, College students,

Head of sixth form , Employment agency, Job centre.

These contact people are attainable, where I have thoroughly

researched
Outline whether
my narrative they are approachable.
structure:
Segment 1: Introduction:: Outside Job centre College presented by 2
presenters
Segment 2: Vox pops with question ‘Are you going to consider higher
education?’ (6th form)
Segment 3: Interview with Head of 6th form and Headmaster.
Segment 4: feedback on previous interviews and voc pop and plus Facts
and figures about the importance of higher education. (mostly done
through graphics with voice over) .
Segment 5: Interview with University professor and with a University
students. (outside University)
 Profile of Target Audience & Appeal of my Idea
To make this entire documentary appeal to my target audience I will have
to consider certain conventions, to make this production successfully.
Therefore, I have considered some categories that I will have to include, in
order to attract my target audience.
•Age: The target Audience is going to be between 16-24 years old young people.

•Gender: The gender is going to be split up between 50% Males and 50% females, so that
everything is correspondingly done.
•Location: Anywhere in UK…

•Interests: The common special pursuits of Teenagers are such as: fashion, Education, Music
etc…

•Ambitions: This targets to people whose ambition is to achieve their best at higher education
•Employment status/ Education: This category is targeted at post 16-18, A' levels to University
Students.

•Disposable Income: The average spending power for the age group is around £50-400 per
month.
•Ethnicity: Open diverse

•Existing media consumption/ favourite media texts: This is all sorts of

media It is like Television, Radio, Newspapers etc…It is like factual
programmes like reality shows, story based

•Social economic: my socio economic-group will be between E-C2,

Students to Teachers.

•Niche or mainstream: open

 Explanation of Research & Key Findings
In my pre-production work, I had to do some researches before entering the production stage.
Through these investigations, I have found out some clear qualitative and quantitative data's.
This may help in the production stage, in terms of content it has to be realistic with facts and
figures.

BBC Magazine Show Observations: Even though this is not exactly part of research, however I do believe it is
some kind of a research. The reason behind this observation is to have an idea how a magazine show runs, which includes like
documentaries. and also, according to the brief I have to broadcast a documentary which has to aim at BBC audience. Through
this I have seen different conventions that can be sued in my production.

Content research: This research is the most important part of my entire production. This type of research has allowed
me to collect some qualitative and quantitative information about my topic, as I had only a basic idea about my motif. The aim of
the actual content research was to have an idea what the topic is about. For instance I looked at benefits of higher education, in
order to see if there is enough elements that I could explore. The method I used for this type of research, I have utilised the
internet as part of secondary research. This is the convenient way of finding out about Higher education.

Textual Analysis: This is another secondary research which I have done, by using the internet (YouTube), Frankly, it was
quite hard to find similar programme to mine, it wasn’t easy as I thought. The reason for doing this research was to look at
similar documentaries that has got the same content as mine or which has got something to do with HE. This type of research
gave me an idea how represent my programme. Furthermore, I have seen formal and informal presentations by the presenters.

Questionnaire: The aim of doing this questionnaire was to find out about the audiences opinion towards this whole idea.
For instance it allowed me to change any inadequate features for my production and also I’ve gained some feedback and some
advices that may help with my production. Questionnaires has helped me to focus on certain things, and also it I could found out
 Technical Viability

Having done mostly completed all the pre-production

work, now I have to consider the next step which is the
Production stage…
What equipment will I need for my Production What equipment will I need for Post-Production
stage? stage?

•Camera
•Tripod •Mac
•Tapes
•Lighting •DVD (to burn)
•Cast Presenters •Tape
•Read Head set
Contributors needed:

•2 Presenters
•Students
•Teachers/ Professors
•Camera operator
•School colleges
 Practical Viability
•Who will appear in my feature?
For my entire production I will need certain people to appear in my documentary and those
are such as: Presenters, Students, teachers, Professors.

•Where will I find them?

Most of them will be my school colleges and the teachers will be from CHFS and Professors taken from a
University.

•Where will it be shot?

The introduction will be shot front of the 6th form , by introducing my key concept. Then the main body will
be shot inside class rooms and Outside University campuses.

•Access for the location?

the most of the scenes will be shot at CHFS and outside University campuses, I certainly have the access
however I will have to get the permission from the authority.

•What props will I need?

I have mentioned all the props I will need previously, but these are the extra features such as: Costume
(casual clothes with informal look),

•Use of Archive footage and where will I find it?

I will have to pre-film some scenes such as: Interviews, Vox Pop, and Cutaways.
 Legal & Regulatory Considerations

In my pre-production work, I had to research about

the BBC’s editorial guidelines, in order to make my
production successfully, which has to meets all the
regulations and limitations.
How does these guideline effect my product?
BBC editorial guideline:
The BBC editorial guideline informs us about the audience’s need and what can
be broadcasted and what not. It also tells about the BBC’s limitations where
have to meet their conditions such as: truth and accuracy, Serving the public
interest, privacy, fairness and so on… It is very important when I am in my
production process I will have to consider all these regulations.

Media Law:
They make sure that all the broadcaster meet all the conditions and don’t offend
the public such as privacy and confidence, copyright.

OFCOM’s Regulations:
This is based on factual programme regulations, how they impose constraints on
media production, how it could affect my product negatively and how it could
affect my product positively.
 Commercial Viability
•The Market:
Before finalizing my initial concept, I have done some research about my key concept. As part of this research I
wanted to find out whether there are any similar concepts on the market or whether there are any who compete
for the same audience as my documentary. Therefore, having thoroughly researched about this, I couldn’t find
any similar key concept to mine.

•My Budget:
In my pre-production work I’ve created Budget Sheet, on excel. This allowed me to see about the financial
circumstances and it gave me an idea how much I will have to spend for my entire process. For my production
process, I am going to use equipments from my school’s media department. Therefore, I don’t need to pay for
certain things like camera equipment, but i will have to pay if I have to go out and film for my documentary,
which is the travelling charge and maybe permission for the location and the filming permit UK.

•Distribution and Exhibition:

My key concept is based on importance of higher education and my aim is to make this documentary informative, educative and entertaining. How I
will do this is by having varies conventions which targets with these three ethos. As the age group is aged between 16-24, therefore this programme
will be broadcasted after 9pm, on BBC.

How will it Inform, Educate & Entertain?

•Using facts & figures from my content research
•Showing the benefits of HE and how it could help their future career and the opportunities of HE.
 Questions for YOU…

1. Are you considering going to

University? Why?
2. Do you think there are any positive
or negative arguments towards this?
3. Do you think Recession has affected
an individuals view on HE?
4. Are there any important aspects that
should be considered?