Al Noor Rice Traders

France
Submitted to : Mam Tanzeela
Presenter Name
Anam Afzal
Andlep Zara
Aqsa Omer
Ayesha Khan
Chandni Saleem
Komal Abdullah
Maryam Mustafa
Saima Kasur
Semeia Farhat
Saher
Zamzam

Group Members:
SAMEIA FARHAT
CHANDNI SALEEM
SAIMA KAUSAR
AQSA OMER
SEHAR IFTIKHAR
ANUM AFZAL
ZAMZAM FATIMA
KOMAL ABDULLAH
ANDLEEB ZARA
AYESHA KHAN
MARYUM MUSTAFA
Department:
BBA (Hons) 8
th
Semester
CONTENTS
COUNTRY FACTS AND STATISTICS
GEOGRAPHIC
DEMOGRAPHIC
ECONOMIC
GOVERNMENT
GOVERNMENT TYPE
POLITICAL ISSUES
POLITICAL ISSUES AFFECTING BUSINESS CLIMATE
HUMAN ABUSES IN FRANCE
LEGAL ISSUES
COMPANY / PRODUCT - CURRENT STATUS
CORPORATE PROFILE
MARKETING RICE IN FRANCE
INTERNATIONAL MARKETING PLAN
RECOMMENDATIONS AND CONCLUSION
An Overview Of The Country And
Product
Country France
Company Al Noor Rice Traders
Product Super Kernal Basmati Rice

Rice in PAKISTAN
Rice accounts 2.7% of the value added in agriculture
and 0.6%of GDP.
21% of global human energy and 15% of protein per
capita.
Provides minerals, vitamins, and fiber.
From US $2.18 billion in 2009-10 to US$1.92 billion in
2012-13.
UAE, Iran, Saudi Arabia, Kenya and Afghanistan.

CORPORATE PROFILE

Established with a dynamic vision of
becoming a leading exporter of Pakistan in
the rice industry.

Where Rice Become Jewels Tag Line.

To be leading, innovative, and dynamically
growing export firm in the field of Rice
exports. Reliability, Efficiency, Strict Quality
Control, Timely Delivery & Competitive
Prices.



Our People - We are what we are due to the immense hard work
put in by our employees.
Corporate Structure Basic hierarchal structure.
PRODUCTS

1. SUPER KERNAL BASMATI

2. BASMATI D-98

3. IRRI-6 LONG GRAIN WHITE RICE


4. KS-82 LONG GRAIN WHITE RICE
SUPPLY CHAIN
Farmers
Pre-harvest
Contractors
Local Market
Al-Noor
Rice
Export
Open Market of
Punjab & Sindh
Consumer
Processing
indurties
Export Experience - Saudi Arabia, Australia, United
States, United Arab Emirates, Oman, Qatar, United
Kingdom, Bahrain, and Kuwait.

Successful Company Domestically - Granted ISO 9001-
2008, HACCP, Certificate of Registration Karachi
Chamber of Commerce (KCCI) and Rice Export
Association of Pakistan (REAP)

GEOGRAPHICS

France covers 547,030 square kilometres the largest
among European Union members.
Wide variety of landscapes and mountain ranges.
Conventional Long Form: French
Republic.
Conventional Short Form: France.
Term for Citizen(s):
Frenchman/Frenchwoman.
Adjective: French.
Capital: Paris.

Map of major cities of France

Map of major France International Airports

Map of Physical Characteristics Mountains and
Rivers

Area: The total area that is occupied by France is 674843 square
kilometres.
Time zone: When it is evening in Pakistan there is after noon in
France.
Climate or weather conditions: The north and northwest regions of
France have a temperate climate. In the west, the climate is
predominantly oceanic with mild winters and cool to warm
summers.


DEMOGRAPHICS

France Population comparison to Pakistan (as a percentage):
France: (0.92% of world population)
Pakistan: (26 % of world population)
Life expectancies (male, female):
Male: 78.45 years
Female: 84.82 years (2013 est.)



Population Pyramid

Urban population in France: Was last measured at 56668518.60 in
2012, according to the World Bank.
Rural population in France: last measured at 9028170.40 in 2012,
according to the World Bank.
Literacy Rates (male, female)
Male: 99%
Female: 99% (2013 est.)


Languages spoken (official and other - include
percentages)

Sign language: French sign language
Official language: French
Overseas departments:
Roman Catholic, Protestant, Hindu, Muslim, Buddhist, pagan
The largest religious group in the French Republic is the Roman
Catholic Church. About 80% of the population identifies as Roman
Catholic.
Ethnic groups (percentage of total population)
French 92%; Arab/North African 4%; German 2%; Breton 1%;
Catalan 1%
Religious groups (percentage of total population)
Roman Catholic 83%-88%, Protestant 2%, Jewish 1%, Muslim 5%-
10%, unaffiliated 4%.
INTERNATIONAL MARKETING PLAN OF
PRODUCT
1. Needs/Wants Does Rice Fulfil In France
2. Target Market
3. Are purchases affected by climate
Continue .
4. Purchases Affected By Geography
5. Product Have A Conflict With The Traditions,
Habits, Or Beliefs Of The Customers
6. Makes Your Product(s) Unique
Continue .
7. competing products
8. competitive advantages of your product
9. international buyers purchase the
10. complex is your product
Continue .
11. skill or special training is
required
12. Equipment or services are
required to use your product
13. inventory will be necessary to
sell overseas
14. product be restricted abroad