I NDUSTRY PROFI LE:

Barter system was known as the first form of Retail

Followed by Kirana Stores and Mom & Pop Stores
Finally Manufacturing era necessitated the small stores and specialty stores
It was a sellers market till this point of time with limited number of brands
available
1980s experienced slow change as India began to open up economy.
The latter half of the 1990s saw a fresh wave of entrants with a shift from
Manufactures to Pure Retailers.
Post 1995 onwards saw an emergence of shopping centers
Emergence of hyper and super markets trying to provide customer with 3 Vs
- Value, Variety and Volume
Expanding target consumer segment
OVERVI EW:
I NTRODUCTI ON
Indias premier one stop shop for cosmetics and healthcare requirements.
They have 95 stores across the country and are predominantly present is south
India (Bengaluru, Chennai, Hyderabad) and in Mumbai.
They provide the most extensive and unparalleled range of beauty and personal
care.
They are committed to providing their customers with the most enjoyable, quality
shopping experience possible.
Provides the best possible personalized service by our trained staff who have
extensive product knowledge.
Health & glow makes you look good and feel great about yourself!
It is the only place where you are sure to find the widest assortment of health &
beauty products, accompanied by expert tips and a pleasant shopping experience
COMPANY PROFI LE
Health & glow chain of stores in India is owned and operated by dairy farm
international. The corporate office is based in Bangalore and is situated at Hulimavu
on Bannerghatta road.
P. Venkatesh joined dairy farm in September 2005 as the business head for health &
glow. He has 15 years of rich experience behind him, after having completed his MBA
from the faculty of management studies, Delhi university. He joined titan as a
management trainee in 1992 and quickly rose to the position of regional manager in
1998 after also having spent a two year stint in UAE. Before joining us, he worked with
M/s. Frito lay as general manager, M/s. Tulleeho porta as their COO and Marico
industries as their business development manager for the kaya skin clinic brand of
beauty stores.
Health and glow is India's first health & beauty chain with 74 stores.
Health and glow to offer a complete range of cosmetics, skincare, hair care, herbal
care, oral care, baby care, fragrances & pharma.
MI SSI ON
To offer the consumers the BEST products through SPEED.
Synergy by leveraging our combined strength and that of the group.
People focus, promoting commitment, training and development.
Efficient systems, improving IT and supply chain management.
Effective communication, open to listen and embrace differences.
Deliver passion, which is our core value, to all our stakeholders.
To be the BEST leading retailer in south I ndia, always delivering beyond expected standards
in 6S.
Staff engagement
Service excellence
Store standards and disciplines
Supplier relationships
Sales and profit growth
VI SI ON:
THEI R VALUES
Passion to win, positive energy and pride in performance
Always be fair, show high integrity and mutual respect in all dealings
Share knowledge, best practices and resources
Sense of urgency, challenge status quo and complacency
Invest in caring for all
Openness to change and innovation
Nurture a learning culture, enjoy work and celebrate success

CULTURE
One of mutual respect, fairness, openness, support and fluid
communication throughout and between businesses.
To have a winning spirit, continuously striving for excellence and service
to our customers.

METHODOLOGY
Research Design
A research design is purely plan to study the customer buying behaviour with respect
to health and glow.

Type of Research: Descriptive
Research Approach: Survey
Research I nstrument: Questionnaire
Sampling unit: Customers of health and glow
Sample size: 30 customers
Statistical tool used: Pie chart and bar diagram.

What type of hair do you have?

Your hair is_______________

DATA ANALYSI S:
Type Count
Curly 5
Frizzy 1
Others 1
Straight 20
Wavy 3
Grand Total 30
Kind Percentage (%)
Dry 17%
Normal 43%
Oily 27%
Rough 13%
Grand Total 100%
What type of shampoo do you use?


What is your gender?

DATA ANALYSI S:
Kind Percentage (%)
Anti-dandruff 40%
Normal 33%
Oil control 7%
Other 3%
Texture changing (softer hair) 17%
Grand Total 100%
Gender Percentage (%)
Female 63%
Male 37%
Grand Total 100%
What is your age?

What is your marital status?
DATA ANALYSI S:
Age Percentage (%)
20 - 25 years 40%
25 - 30 years 23%
30 - 35 years 3%
35 - 40 years 3%
40 and above 23%
Below 20 years 7%
Grand Total 100%
Marital status Percentage (%)
Married 40%
Unmarried 60%
Grand Total 100%
What is your occupation?

What is your income level?
DATA ANALYSI S:
Occupation Percentage (%)
Others 17%
Salaried 53%
Student 30%
Grand Total 100%
Income level Count
Less than 5000 11
Rs.5,000 10,000 3
Rs.10,000 15,000 2
Rs.15,000 20,000 4
Rs.20,000 and above 10
Grand Total 30
Which brand you use for shampoo?

Do you use conditioner?

DATA ANALYSI S:
Kind Percentage (%)
Dove 33%
Garnier 20%
Himalaya 13%
L'Oreal 20%
Others 13%
Grand Total 100%
Response Percentage (%)
No 23%
Yes 77%
Grand Total 100%
Which brand you use for conditioner?

Which brand you use for hair oil?
DATA ANALYSI S:
Kind Percentage (%)
Dove 30%
Garnier 10%
L'Oreal 17%
Others 43%
Grand Total 100%
Kind Count
Dove 4
Himalaya 1
Others 9
Parachute 16
Grand Total 30
Which brand serum or gel you use for
hair styling?
How frequent you use shampoo &
conditioner?

DATA ANALYSI S:
Kind Percentage (%)
Livon 40%
None 20%
Others 37%
Silk n shine 3%
Grand Total 100%
Kind Percentage (%)
Bi - weekly 40%
Daily 13%
Weekly 47%
Grand Total 100%
How frequent you use serums, gels &
oil?

Do you use hair colour?

DATA ANALYSI S:
Frequency Percentage (%)
Bi - weekly 17%
Daily 7%
Monthly 43%
Weekly 33%
Grand Total 100%
Frequency Percentage (%)
Frequently 13%
Never 53%
Occasionally 33%
Grand Total 100%
Which brand you use for hair colour?

My buying decision is influenced by.....

DATA ANALYSI S:
Kind Percentage (%)
Garnier 23%
L'Oreal 20%
None 40%
Others 13%
Revlon 3%
Grand Total 100%
Influncer Count
Celebrities 3
Family 10
Friends 8
Others 7
Social media 2
Grand Total 30
How long you have used the same brand
of hair care product?

What attracts you to buy hair care
products from health n glow?

DATA ANALYSI S:
Duration Percentage (%)
1 - 3 years 40%
3 - 6 years 7%
Less than one year 43%
More than 6 years 10%
Grand Total 100%
Attraction Count
Offers 20
Others 4
Vouchers 6
Grand Total 30
How you came to know about offers on
hair care products in health n glow?

How would you rate the availability of
health care products in health n glow?

DATA ANALYSI S:
Medium Percentage
Internet 53%
Magazines 10%
Newspapers 10%
Others 27%
Grand Total 100%
Rating Count
Poor 0
Average 1
Good 5
Very Good 17
Excellent 7
Grand Total 30
Gender influence cross tabulation

Gender attraction cross tabulation

DATA ANALYSI S:
Influence
Family CelebritiesFriends Social media Others Total
Gender female 10 3 6 0 0 19
male 0 0 2 2 7 11
Total 10 3 8 2 7 30
Attraction
Offers Vouchers Others Total
Gender female 19 0 0 19
male 1 6 4 11
Total 20 6 4 30
FI NDI NGS:
There are more number of female customers compared to male customer.
The customers mostly visit Health and Glow due to the offers given by them.
They mostly get to know about offers through internet.
Most of the customers who visits Health and Glow falls under the age group of
20 25 years.
CONCLUSI ON:
Health and Glow provides wide variety of hair care products to customers
which are exactly as per their needs which results customers regular and first
preference.
SUGGESTI ON:
They can provide more better services by attending each customer and by
suggesting and helping customers to get the best product to be used for hair care.
LI MI TATI ON:
Due to busy schedule and fast life of the respondents, most of them did
not gave proper information which was required, so that affects the
result as well as analysis
Did not disclosed their sale unit and turn over because of the privacy
The survey is restricted to 30 respondents.