GLOBALIZATION

&

ADVERTISEMENT
…..
Group Members:
Syed Hassan Askari
Khawaja Naveed Haider
Raja Qasim Jamil
Mohammed Abdullah
POINTS TO DISCUSS
• What is Globalization
• What is Advertisement
• Globalization and Advertisement
• Purpose Of Advertisement
• Methods Of Advertisement
• Kinds Of Advertisement
• Conclusion
GLOBALIZATION
• What is Globalization?
A term used to describe growing interdependence of people
around the world with regard to societal influence,
economies, and cultural exchanges.
• Formation Of World Trade Organization
• Role Of China In Globalization
• It’s being predicted that after 2010, the next super power
and biggest economy will be China.
• Products Of China All Over The World.
ADVERTISEMENT
• Advertising is a form of communication
whose purpose is to inform potential
customers about products and services
and how to obtain and use them. Many
advertisements are also designed to
generate increased consumption of those
products and services through the creation
and reinforcement of brand image and
brand loyalty.
GLOBAL ADVERTISING
• Advertising has gone through five major stages of development:
domestic, export, international, multi-national, and global. For
global advertisers, there are four, potentially competing, business
objectives that must be balanced when developing worldwide
advertising: building a brand while speaking with one voice,
developing economies of scale in the creative process, maximizing
local effectiveness of ads, and increasing the company’s speed of
implementation. Born from the evolutionary stages of global
marketing are the three primary and fundamentally different
approaches to the development of global advertising executions:
exporting executions, producing local executions, and importing
ideas that travel

• Advertising research is key to determining the success of an ad in

any country or region. The ability to identify which elements and/or
moments of an ad that contributes to its success is how economies
of scale are maximized. Once one knows what works in an ad, that
idea or ideas can be imported by any other market. Market
research measures, such as Flow of Attention, Flow of Emotion
and branding moments provide insight into what is working in an ad
in any country or region because the measures are based on the
visual, not verbal, elements of the ad
PURPOSE OF
ADVERTISEMENT
• To attract new buyers and try to expand customer
base
• To compete in the market
• To create an organization’s recognition among
consumers
• To promote subsidiary or products manufactured
by the same company
• To bring into notice the changes, special offers or
current developments of the interest of the
consumers
• To increase the sale of a particular product
• To carry out public relations and public service
program
GALLERY
VIDEO CLIP AND PICTURES

China Mobile Ltd is the largest cellular

company in the world. If we talk about
Globalization and Advertisement
collectively, we’d get to know that
where ever the company exist in the
world, there’s a same advertisement
which had shown in the clip. This clip
shows the Globalization and
Advertisement to the best level.
VIDEO CLIP AND PICTURES

Toyota is also the very well known

brand of General Motors Ltd Japan.
The largest motor company of the
world. They recognized themselves
globally. Now there’s no any country in
this world where Toyota is not
available.
METHODS OF
ADVERTISEMENT
• Television
• Radio
• Billboards
• Newspapers
• Magazines
• E-Mail
• Telemarketing
• Web Pages
• Mobile Vans
TELEVISION
• The most popular source of advertisement
is Television. It has a vital role in
Globalization.
 BILLBOARDS
• Billboards are also the good
source of advertisement. It is
usually placed on the Road,
So that people on their
vehicles could see the
promotion of the product.
E-MAIL
• The most advanced type of advertisement
is E-Mail. It also plays an important role in
Globalization. Internet users can get ads
on their email addresses. By this type of
adv., we can communicate with 1000s of
people.
WEB PAGES
• This kinds of ads can only be found in web
site. Other website owners advertise their
website or product on others website
where there are large no of visitors. It’s
very useful for the advertisers.
• www.yahoo.com has more than 10,00,000
visitors in a day.
CONCLUSION
• Economic Growth
• Trade Expansion
• Elimination Of Local Market