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Amit Sharma
Shubham Birla
Ayon Modak
Supriya Verma
Ganesh Singh
Vinay Singh
Aaknksha Lawai

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INTRODUCTION
AIRTEL DIGITAL TV IS AN INDIAN DIRECT BROADCAST SATELLITE SERVICE
PROVIDER
IT HAS TOTAL 375 CHANNELS AND 17 HD CHANNELS
TOTAL SUBSCRIBERS 8.1 MILLION
HEAD QUARTER SITUATED IN MUMBAI
PARENT COMPANY BHARTI AIRTEL
DIRECTORS AND CEO AJAY PURI
TAGLINE COME HOME TO THE MAGIC
MARKET SHARE 18%


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BRAND AMBASSADORS
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TARGET SEGMENT
CURRENTLY, THERE ARE 8.1 MILLION DTH SUBSCRIBERS IN THE COUNTRY, AND
BUT AIRTEL IS TARGETING THE 220 MILLION HOUSEHOLDS THAT HAVENT YET
SUBSCRIBED
AIRTEL ESTIMATES THAT INDIA WILL HAVE 40 MILLION DTH SUBSCRIBERS BY
THE END OF 2017
THEY HAVE DIVIDED IN THE DIFFERENT SEGMENTS
INCOME GROUPS
AGE GROUPS
GEOGRAPHICAL SIDES
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POSITIONING
Airtel digital TV position itself in the heart of the people like in the recent advertisement.
Airtel" was already eastablished as a strong , sophisticated "upmarket" lifestyle brand.
Airtel is a national brand which enjoys substantial loyalty
The rivalry between dish TV and tata sky had already brought rates to a competitive level with
tata sky having an edge over dish TV with respect to add ons and innovative offers
Big TV capitalised by positioning itself as the "entertainment specialist
The technology helps it to offer broadband and interactive channels in its basket of offerings and
helps the brand to differentiate itself from the other players

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SERVICES ON AIRTEL DTH

INDIA TIMES SHOPPING
MAKEMYTRIP
STARS TELL
BOOK MY SHOW

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Airtel Digital TV Recorder
Airtel Digital TV [HD]
Airtel Digital TV [HD] Recorder
Mobile vehicle solution
PRODUCT
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S.NO. PACKS
PER MONTH
PRICE
NO. OF
CHANNELS
ANNUAL
PRICE
1 Magnum Pack 562 232+ 6735
2 Ultra pack 380 183+ 4550
3 Mega pack 320 172+ 3835
4 Economy sports pack 240 146+ 2910
PRICE
*Special offer for
annual pack holders -
45 days free
subscription .

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Value Sports Up to 155 channels @ Rs.220 pm (inclusive of
taxes)
Economy Sports Plus Up to 186 channels @ Rs.300 pm
(inclusive of taxes)
Mega Up to 208 channels @ Rs.350 pm (inclusive of taxes)
Ultra Up to 220 channels @ Rs.430 pm (inclusive of taxes)

Monthly packs of Airtel Digital TV
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SOUTH INDIAN PACKS
South Super Value-- Upto 141 channels @ Rs.175 pm (inclusive of taxes)
South Value- Upto 156 channels @ Rs.200 pm (inclusive of taxes)
South Value Sports- Upto 164 channels @ Rs.225 pm (inclusive of taxes)
South Ecomomy sports-Upto 182 channels @ Rs.290 pm (inclusive of taxes)
South Mega- Upto 206 channels @ Rs.400 pm (inclusive of taxes)
South Ultra- Upto 217 channels @ Rs.475 pm (inclusive of taxes)

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CHOTA PACKS
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GAMES PACKS
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PROMOTION
To attract new subscribers Airtel digital TV launch new offer to give a chance to meet
celebrities
There is the most watched add in the youtube which name is See you at home soon.
Bharti Airtel Limited today announced the first winner of its mega promotion Bring Home
the Magic for its DTH service digital TV.
ADD

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PLACE
1. Service provided all over the country.
2. Service provided through indirect mode of distribution
Distributor
2
Company
warehouse
Distributor
1
Distributor
3
Retailer
1
Retailer
2
Retailer
3
Retailer
4
Retailer
N
Customers
Customers
Customers
Customers
Customers
Customers
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STAR
Dish TV

?
Sun Direct
Videocon D2h

CASH COWS
Tata Sky

DOGS
Big TV
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Relative Market Share
M
a
r
k
e
t

G
r
o
w
t
h

R
a
t
e

L
o
w

H
i
g
h

High Low
COMPETITORS OF AIRTEL DIGITAL TV
1. Dish TV 30%
2. Tata Sky 18%
3. Sun Direct 15%
4. Videocon D2H 10%
5. Big TV 9%
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