PRESENTATION

ON
Maruti-800

Submitted By

BHARAT BHUSHAN
MBA 1st
Roll no : 20
SUMMARY-
-THIS STUDY WAS TO KNOW RELATION
OF MARUTI -- 800

-IT WAS REQUESTED BY Mr. PRAKASH SIR

-IT WAS REQUESTED ON 8TH NOV.2009

-THE INVESTIGATION WAS DONE

BY-
Mr. Bharat Bhushan
 CONTENTS
ØINTRODUCTIO N
ØHISTORY OF PRODUCT
ØMETHODOLOGY
ØFINDING
ØFEATURES
ØCONCLUSION
ØRECOMMENDATION
ØREFERENCE
Introduction
Maruti Udyog Ltd was estd. in 1981
 In the early 1980s, the Indian Government
decided to produce a small car, which would
be within the buying reach of the Indian
middle class. Maruti Udyog was incorporated
in 1981.
Suzuki Motor Corporation and the government
reached an agreement under which Maruti
Suzuki Automobile was estd.
Website:- www.marutisuzuki.com
"MARUTI SUZUKI PLANT "
 BOARD OF DIRECTORS
CHAIRMAN Mr. R.C. BhargavaR

C.E.O and M.D. Mr. Shinzo Nakanishi

DIRECTORS Mr. Manvinder Singh banga
 Mr. D.S. Brar
 Mr. Shuji Oishi
 Mr. Amal Ganguli
 Ms. Pallavi Shroff
 Mr. Osamu Suzuki

HISTORY OF PRODUCT
"The Maruti 800 made India a country that
is now on wheels," R C Bhargava, former
managing director
That was in 1983, that this small car stole
the hearts of millions, and its launch was a
turning point in the history of Indian
automobile sector. The small car soon
became an inherent part of many Indian
households., Maruti.
The Maruti 800 was Sachin
Tendulkar's first car. It was also
the first car for many others
who could not afford a car for
years. . . Priced at Rs 52,500 in
1983, it was a treasure on
wheels!
 METHODOLOGY
ON MARUTI -800 IS SAM

hod to study the Maruti sales trend

FINDING:-
The company sold 46,953 Maruti 800s
between April 2008 to February 2009, a 34
per cent drop from 63,200 cars sold in the
same period in 2007-08.
A truly people's car, the Maruti 800
had a long winning ride on account of
low fuel consumption, high efficiency,
good design suited for Indian roads
and its affordablity
NEW MODEL
 FEATURES OF NEW MARUTI

Easy-to-reach LPG / Maruti 800

Petrol switching system Duo's easy-to-
makes switching modes fit LPG inlet
really easy. value makes
refilling
Badging Clear Multi - Attractive
Reflector Tail -
Headlights Lamps
 MARUTI - 800
Change your life
 COMPITITORS
ØTata Motors
ØHyundai
ØGeneral Motors
ØHonda
Ø
 CONCLUSION
 The main conclusion that can be drawn a therefore
that…………
 . This is the biggest automobile company in India & Asia.

Production of fuel-efficient vehicles to conserve

resources.

Production of large number of motor vehicles
which was necessary for economic growth

 RECOMONDATIONS
 Initially Maruti was operating in the market which was
a part of closed economy but with opening of market,
the scenario has changed dramatically.
· With such immense growth Indian auto mobile sector
attracts the global players,
 who want to make their name a house hold name in
Indian auto mobile sectors
 Almost 18 years the 800 is on its last stage. So Maruti
should think are placement of this model or should
improve this model, otherwise it will face a tough
competition from the TATA NANO.


THANK YOU