The elements are the most basic features of

anything and everything visual. They are the

building blocks of all art and design. The
elements include:

Line
Form and shape
Texture
Color
Pattern
Line
A line is a distinct, elongated
mark, as if drawn by a pen
A line is a mark made by a
moving point and having
psychological impact according
to its direction, weight, length
and the variations in its direction
and weight and length.
Line is not necessarily an
artificial creation of the artist or
designer; it exists in nature as a
structural feature such as
branches, or as surface design,
such as striping on a tiger or a
seashell.

1.The element of line can play up a
person's good points and play down
the bad ones.
2. Eyes follow lines
3. Line suggest movement or rhythm-
where they lead the eyes. Lines lead
the eye up and down and side to side.
4. Line can emphasize or create height,
conceal weight, or focus the attention
on a certain area.
Lines can be combined with other lines to create textures and
patterns. This is common in engravings and pen and ink
drawings. The use of line in combination results in the
development of form and value, which are other elements of
design.
PIET MONDARIAN
Straight lines are bold and
severe. They suggest dignity,
power, and formality.
They give steadiness and
stability. If overdone, they
can make an outfit look stiff.
Curved lines can be rounded and circular or
somewhat flattened out. They increase the size
and shape of the figure.
Circles are closed lines, so they stop the
eye entirely.
Curved lines are less formal than straight
ones. They give a soft, smooth, graceful and
flowing feeling. They can accent the natural
curves of the body.
Jagged lines change direction abruptly and with sharp
points like zigzags. Overused they can create a jumpy,
confused feeling. Use them sparingly, since they are
very noticeable. Jagged lines are appropriate for fun
loving who do not need to create a serious image.
Vertical lines go up and down.
They lead the eye up and down.
They give the impression of
height and slimness. They also
give the feeling of dignity,
strength and poise.
For the best effect, put
vertical lines over an area
of the body you want to
look slimmer.
Go from side to side. They carry the eye from side
to side. They give the impression of less height and
more width. Tend to give a relaxed, calm feeling.
Put horizontal stripes across parts of the body
you want to look bigger.
Are slanted. The degree of the slant
determines their visual effect in clothes. If
they have a vertical slant, they are
slenderizing. If they have a horizontal slant,
they add width.
Diagonal lines draw attention to the areas
where they are used. They give a feeling of
action and strength.
The shape of a garment is its form
or silhouette
It is the overall outline
It is created by the cut and
construction of the garment

When a line begins and ends at the same
point, a shape is made.
Everything has shape.
All shapes have two dimensions - length
and width.
Shapes can be geometric, such as circle,
oval, square, rectangle, or triangle OR
shapes can be 'organic', free form.
Shapes can be representational -
something you can recognize, or shapes
can be non-representational - a non-
recognizable shape.
Shapes can be positive or negative.
The shape of an outfit is the outline when seen from a
distance. Since shape can be seen from a distance, it will be
noticed first.
It is a major factor in viewers first impression
Clothing can reveal or disguise the natural contour of the body
Full, wide clothing shapes make people look
larger.
They look best on people who are slim.
Trim, compact silhouettes make people look
smaller.
Three dimensional
Encloses space
Form is the three-dimensionality of an
object. Shape is only two-dimensional;
form is three-dimensional.
Form
Texture
Can feel the variation in the surface
Visual
An illusion - how the object appears
to feel
Applied using line, color, & shading
Tactile quality of goods or how
material feels
Can be created from fibers, yarns,
and fabric construction
Illusions
Shiny, bulky, fuzzy, or heavy
textures make figures look larger
Dull or flat textures tend to
slenderize
COLOR


A Color Wheel is a tool used to organize
color. It is made up of:
Primary Colors - Red, Yellow, and Blue.
These colors cannot be mixed, they must
be bought in some form.

Secondary Colors - Orange, Violet, and
Green. These colors are created by mixing
two primary colors.

Intermediate Colors - Red Orange,
Yellow Green, Blue Violet, etc.; mixing a
primary with a secondary creates these
colors.

Complementary Colors - Colors that are
opposite each other on the color wheel.
When placed next to each other they look
bright and when mixed together they
neutralize each other.

Reflected light
Most important element
Creates the most impact.
Extreme contrast makes
colors look brighter.


Light colored objects
appear larger.


Fashion is more attractive without
equal areas of light and dark.
Dark colored objects recede or appear
smaller.
Color is affected by light and texture
Pattern
Repetition of line,
shape, form, texture
and/or color
Reflects the mood of
the elements used
Can be formal,
informal, calm,
playful.....