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Google's mission is to organize the world's information and

make it universally accessible and useful.

SEFS focuses on organizing, making information useful and accessible

in the area of “Cognitive Learning”.

SEFS transforms education by answering 2 Questions:

A Student Asking: What education/course should I pursue?
An Employer Asking: Who is the best candidate for this job?
What Is The Current People Supply Chain
Information Gaps
- What career should I pursue? What are my motivations?
- What is the gap between my aspirations/interests and what the industry requires?
- Is the course I am pursuing help in increasing the probability of my employment?
- What education institute should I join to acquire the skills I require?
- Does my institute bridge my skill gaps with respect to my aspirations and industry
Student/ requirements?
- Where are the jobs available? What kind of jobs are available that I am most
Candidate interested in or most suitable for?

- How do I increase the probability of employment of my students?

- How do I improve the non-cognitive skills of my students?
- What courses/skills are required by the industry?
- Does my institute bridge my student’s skill gaps with respect to their aspirations and
industry requirements?
Academic Institutions

- How can I get the best people at the right location, at the right time and at the
right cost?
- How can I hire and retain people who have the right skills?

Net Result: The entire chain that links student, learning
& employment is inefficient.
What Does SEFS Do?

Transforms education by answering these 2 Questions:

A Student Asking: What education/course should I pursue?
An Employer Asking: Who is the best candidate for this job?

Result: Integrated
People Supply Chain
Analytics: Enable & Leverage

• Enable Learning/Education Providers: SaaS model

reduces the cost of providing the entire Cognitive Learning
(Content, LMS etc.) + Employability value chain to

• Enable Devices: Power all hardware being set up in the

world related to Cognitive Learning + Employability
(Example: 50,000 SDCs being set up by the Government of
India, Mobiles, Hardware at Public & Private Universities).

• Enable Platforms: Add value and provide a source of

revenue to soft and hard infrastructure being developed by
governments, educational institutions, NGOs, education
companies etc.

• Enable Innovation: Best in breed multi lingual content

and assessments; Best in breed solutions to multiple

• Enable Entrepreneurship: Monetize 50,000 SDCs being

set up by the Government of India; provide Revenue
generating tools to Recruiters etc.
Growth Potential - India
• The Urgency: 300 million youth will enter the labor force by 2025. 25% of the world’s workers in the next four years
will be Indian.
• Youth un-employability is a bigger crisis than unemployment: 53% of employed youth suffer some degree of skill
deprivation while only 8% of youth are unemployed.
• Demand/ Supply mismatch: 90% of employment opportunities require vocational skills but 90% of India’s college/
school output has bookish knowledge.
• Government of India has made an allocation of US$6Bn+ for developing skills in India. This is separate from the
private sector participation in this space which is growing at a fast pace.

Competition: Given the upside potential, several large scale initiatives are underway involving large players from the
education field. These include:
- City & Guilds with Manipal (http://indiaskills.com/)
- Pearson with Educomp (http://www.educomp.com/Featured/IndiaCan.aspx)

Given the market size, we believe there is place for at least 2 more players.

For more data visit:

- http://labour.nic.in/policy/NationalSkillDevelopmentPolicyMar09.pdf
- http://www.cii-skillsdevelopment.in/about_us/need_for_skill_development.htm
Benefits Of SEFS’ Model
• Information arbitrage in manpower search market = 0. Thereby
Market turning the business model of Naukri.com/Monster.com on its
head where licensing cost of using databases is high.
• The built in analytics allow job search data to keep getting more
rich building competitive advantages.
+ Revenue: The model is applicable worldwide helping generate
data usage revenue globally.
+ Revenue: Success fee for each successful candidate search.

Employability • Frees academic institutions’ resources and allows them to focus on

Market building non-cognitive skills of students.
• The built in analytics allow the skills data to keep getting more rich
adding to building competitive advantages.
+ Revenue: GoI alone has allocated US$6Bn+ in the 11th plan for
skill development in India.
+ Revenue: Integrated people supply chain solution sold to
educational institutions on a per student basis.
• Builds focused stacks of world class Cognitive Learning Content
Assessment +
based on real time needs of the market.
• Best in breed assessments helping find the best talent.

+ USP: Working with best in breed 3rd party assessment and content
providers/developers build standards that makes processes more
efficient thereby help build competitive advantages.
Revenue Model
What Will SEFS Bring To The Table?
• SEFS is an angel funded, revenue generating early stage start-up that can take the next leap. We
can provide references from our investors, partners, advisors and clients on request.

• To start with, SEFS will bring 1100+ institutional/university relationships in India to the table.
With support we can enhance SEFS’ offerings to increase the “Employability Index” for students.

• Employability related market intelligence in India.

• SEFS has already done the groundwork that includes:

– Passionate and involved Board comprising global thought and practice leaders.
– Initial set of world class relationships.
– A proven business model.
– Details about the technology that needs to be developed.
– You can read SEFS Capability Statement @

• SEFS will provide an inroad into the US6Bn+ skill development investment planned by the
government of India. The model can be scaled up and replicated around the world in different
areas of cognitive learning.

• SEFS can bring its own set of investments.

What Do We Need?

• Sales and administration support that includes salary of Akhil Kishore.

• Akhil Kishore will work on the current education/employability platform at your company AND add
this component to strengthen it.
• Develop the technology platform. We have obtained cost estimates ranging from US$50,000.00 –
US$1,25,000.00 from 3 large Indian IT companies.

• SEFS will offer an equity stake in return for the technology development cost.
• Being an equity owner, provide active support to help grow SEFS into a global leader.
SEFS: World Class Team/Board of Advisors

• Prof. M.Y.Khan; Ex Head of Dept of Fin Studies Delhi University, Ex Dean of Faculty of
Business Studies, Ex Dean of the Delhi School of Economics
• Prof. Sanjay Sehgal: Academic Advisor; Head of Dept. of Fin. Studies, Delhi University
• Prof. Prem Vrat, Ex- Vice Chancellor, UP Technical University (www.uptu.ac.in)
• Mr. Sanjay Sachdev: Head of Shinsei Bank, ex-CEO IDBI Principal (
• Mr. Manish Sabharwal: Chairman, TeamLease (www.teamlease.com)
• Prof. R. Vaidyanathan; Chairperson Capital Markets & Risk Management – IIM
• Mr. John Mathis: Dean, Thunderbird, Garvin School of International Management (
• Dr. P.K. Jain: IIT Delhi, Dept. of Management Studies (www.iitd.ac.in)

Akhil Kishore:

SEFS Capability Statement:

Thank You
What is Cognitive Learning?
As defined by OECD (SOURCE: http://www.oecd.org/dataoecd/13/25/40256023.pdf).
“Cognitive learning refers to the recall or recognition of knowledge and to the
development of intellectual abilities and skills (Posner, 1992). Broadly defined,
cognitive learning outcomes range from domain-specific knowledge to the most
general of reasoning and problem-solving skills. (Shavelson and Huang, 2003, p.13).”

This includes areas such as:

- General content knowledge outcomes
- Domain specific, or subject specific knowledge outcomes
- Skills outcomes; domain specific skills outcomes

Non Cognitive Learning

Non-cognitive development refers to changes in beliefs or the development of certain values (Ewell, 2005). Mission statements of
Higher Education Institutions (HEIs) often include non-cognitive elements, which shows that their role goes beyond the acquisition of
knowledge and skills. Non-cognitive outcomes may be developed both through classroom instruction and out-of-class activities that are
organized by HEIs to supplement the curriculum. Such activities or “co-curricula” include advising, tutoring, counseling, student-faculty
relations, clubs, athletics and other activities. The existence of such services indicates that HEIs value the development of non-cognitive
learning as a way of complementing the learning that occurs during classroom teaching (Middle States Commission on Higher
Education, 1996).