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Communication
of
ICICI Bank Ltd.
Presented By:
Rahul Dutt Avasthy - 8
Ankit Jain - 23
Gaurav Saxena - 49
Agamdeep Singh – 59
Introduction
4
Focus areas of marketing effort
11
Ad Campaign – Hum Hain Na
12
Latest Ad Campaign – Vishwas
hai to sab kuch hai
13
14
Public Relations
Purpose - To deliver communication that is uniform in its message
and yet customized for specific target audiences
Media relations
Press conferences
Press Releases
1-1 interviews
Investor relations
Analyst relations
Government relations
16
Outdoor Activities
‘Need to be seen…
everywhere!!’
Events at corporate
campus
Promotional material
at channel partner
outlets
Billboards
Signboards
Kiosks in residential
and commercial
complexes
18
19
Other Initiatives
In-film promotions – Baghban
Co-Branding Initiatives
Alliance with Amway India for launch of the
international credit card. The card will
enable Amway distributors to purchase
Amway products and earn and redeem
reward points
Indian Railways Catering And Tourism
Development Corporation, in conjunction
with ICICI Bank, announced the launch of
mobile payments and ticketing system,
offering IRCTC customers to book railway
tickets via SMS and make payments
through their ICICI Bank accounts
25
26
27
28
29
30