Presentation on

Presented By:- Rahul C.

 Madison World is 22 - year - old diversified
communication group, with 20 units across 10
specialized functions in Advertising, Media,
Outdoor, PR, Rural, Retail, Entertainment, BTL,
Mobile, Events and Sports; employing over 700
communication professional across 9 cities in
India, Sri Lanka and Thailand. The gross billing of
Madison World is Rs. 25 billion.
UNITS

 MEDIA
 PR
 OUTDOOR
 RURAL
 MOBILE
 RETAIL
 ENTERTAINMENT
MEDIA
MADISON ADVERTISEMENTS

 Created the first afternoon time slot on Doordarshan with 'Shanti' to

counter HLL prime time dominance.
 First to 'launch' a brand on prime time TV on India 's leading channel
Star Plus for Maruti
 First time a joint promo with Doordarshan / press for Coca-Cola on
cricket
 First to start an in-serial contest on Sony TV for the Godrej - Spot
Cinthol Contest
Print

 First to start a colour island amidst the editorial on the front

page of the Times of India for Coca-Cola
 First to give an innovatively shaped ad in The Hindu and
Eenadu for Coca-Cola
 First time a page was completely branded in the Times of India
for P&G
 MOMS:- MADISON OUTDOOR MEDIA SOLUTIONS
(OUTDOOR)

Tarzan Swinging in Town

MOMS got Tarzan swinging on
a hoarding to promote Zee
Studio's Bumper Prizer where
contestants had a chance to win
a trip to HongKong.
For the first time, a cutout with a backlit glow sign box and a
neon outline was used at the busy Mahim causeway in Mumbai
for Godrej Agrovet.
Cont…
 First time an entire train was branded in
Mumbai for Godrej Fairglow
PR
THE PERFECT IMAGE:-

We have a robust team of over 50

people, working from offices in Mumbai,
Pune, Delhi and Bangalore. Our network of
offices in Ahmedabad, Chandigarh,
Chennai, Hyderabad, Indore, Jaipur, Kochi,
Kolkata, Lucknow adds further strength to
our efforts.
Services offered
 Strategic advice on corporate image management
 Annual PR plan to meet the stated objectives
 A dedicated professional and talented team backed by
relevant industry experience
 Exposure in key media vehicles, to suggest the best options
 Information on important media opportunities, and innovating
new ones.
 A PR plan that works in synergy with advertising for best
results
 Fresh & creative approach to every PR initiative.
MOBILE
 In early 2007 Madison tied up with Xurpas, a Philippines
based global leader in generating revenue from non
voice services to create mobile marketing campaigns for
leading brands and providing them with end to end
mobile marketing solutions.
MOILE SERVICES
 Dial a Song
 Gift a song
 Brand sms push campaigns
 Mobile chat zones to create brand communities
on the mobile network
 Reward based marketing plans using the mobile
 Integration of Voice, SMS, WAP, JAVA, Brew and
Web applications for mobile marketing plans
RURAL
 Anugrah Madison is an independent and fully staffed
operating rural unit with 25 years of practical experience.
Anugrah Madison is a complete solutions provider for a
comprehensive strategy to reach out to the rural consumer.
 Headquartered in Chennai, the unit is headed by advertising
veteran, Mr. R.V. Rajan with over 35 years of experience in
advertising.
 Anugrah Madison is a part of The Rural Network for all-India
coverage and provides specialist services in research,
strategy, creative and local implementation.
 Madison + rkd retail/iQ

Madison + rkd retail/iQ:- is a joint venture started in early 2007 with

Madison and rkd retail/iQ, an international design firm based in
Thailand.
 Their scope of work includes audit positioning, strategy development,
concept development, design refinement and documentation.
 They have worked across categories including specialty stores, category
killers, departmental stores, super markets and hyper markets.
MATES- Madison Teamworks Film
Promotions & Enertainment
MATES OFFERS 4 BROAD SERVICES:
 Integrated Entertainment Solutions
 Celebrity Management
 Film Marketing
 Event Solution
Integrated Entertainment Solutions

 Movies
 Kambakht Ishq Brands
•Asian Paints
 Chandani Chowk To China
•Avon Cycle
 Dostana
•Bajaj
 Golmaal Returns •Bharat Matrimony
 Heroes •Bisleri
 Bhoothnath •Ceat
•Lenovo
•Pantaloons
•Puma
Recent Work

 Akshay Kumar - Grasim Suitings & Levis Jeans

 Bipasha Basu - Reebok
 Juhi Chawla - Wipro Consumer Care, Northwest Switches, Roohafza,
Dabur Aayurveda
 Sharmila Tagore - Rajesh Exports (Laabh Jewellery)
 Sonali Kulkarni - Sapat Tea
 Isha Koppikar - Police
Major Clients of
 Asian Paints
 Blue Star
 Britannia
 Cadbury
 Café Coffee Day
 Coca Cola
 Essel Group (Zee, Playwin)
 General Motors
 Leela Hotels
 Marico
McDonald’s
 Mother Dairy
 Procter & Gamble
 Tata Tea
 TATA AIG
 Airtel
 The Godrej Group
 TVS
MANAGEMENT

 SAM BALSARA
Chairman and Managing Director, Madison World
 PRABHA PRABHU
Partner and Executive Director, mc2
 PUNITHA ARUMUGAM
Madison Media - Group CEO
 VEENA GIDWANI
Chief Executive Officer, Madison Public Relations
Cont….
 R SESHADRI
Managing Director, Anugrah Madison
 DARSHANA BHALLA
CEO, MATES
 ARMINIO RIBEIRO
Chief Executive Officer, Platinum Outdoor
 LARA BALSARA
Business Development and Diversification Manager, Madison
World
AWARDS

 Madison media wins 8 awards at ad club bombay,

emvies 2009 – 1 gold, 5 silver’s and 2 bronze
 Mates wins 1 bronze at emvies 2009 for best
media innovation - cinema for asian paints, kids
world - chalk board and glow wall paints in
bhoothnath
 Mediacom wins 2 silver’s at emvies 2009 for best
media innovation tv and best media strategy -
consumer products for gillette mach 3 – india
votes: to shave or not to shave
 Madison world wins 3 awards at cannes
 Madison media wins cannes media lions bronze
award for best use of mixed media for bbc world
service trust
 Mediacom wins people choice award for gillete
mach 3 at festival of media awards in valencia
 1.madison media wins 2 gold and 2 silver awards
at goa fest.