Service marketing

Submitted by : Alok Biswas

Subhajit Mitra
Group-2.
Submitted to :Dr. Mukesh porwal

GDP CONTRIBUTION
Total GDP of India- 8 Lakh Crore.
Contribution of E-Business Rs 26,000
Crore
=3.25%
Contribution of Flipkart to GDP- Rs.
= 0.41875 %

Market share

JOB AMENITIES
Indias e-commerce market was worth about
$ 800 Million in 2009 and increased to $ 4.7
Billion in 2015. E-Commerce Market is
expected to contribute to around 4.4% of
Indias GDP by 2020.
Flipkart to hire 12000 more (present
13,000)employees by 2014.
50,000 employees required in next 2 yrs in
this sector with estimated 33% growth
yearly.

Bansal boys vs Bezos !

Flipkart has competitors like Amazon, e-bay,

yebhi, Jabong, snapdeal, Myntra.Amazon the
robust chaser, launched in June 2013.

Total unique visitors

6.78
Average daily visitors
0.34
Total visits.

13.22
1.18
42.44

The Flipkart Flip-flop

Flipkart Muscle Power:1/5th Retail market
share
40% traffic today comes from mobile
Valuation:$1.6bn,
Revenue:1,180cr.(Target :6,100cr by 2016)
10million customer strength with 1,00,000
daily shipment

Rag to Ritches:the Game Plan

PAYMENT
COD
Net
Bankin
g
Online
Payme
nt.(
Credit/
Debit
BILLING
Card)
Online

Invoice
.
Hadr
Copy
invoice
with
deliver
EXCEPTI
y.
ONS
Studen
ts Offer
Free
Replac
epent
&
refund

INFORMA
TION
websit
e
Produ
ct
details
.
24*7 C
CORE
C
Order
Tracki
ng

EComme
rce
SAFEKEE
PING
Regst.
Custo
mers

PRICING STRATEGIES
Price of the product taking account of various
expenses such as Supplier expenses,
Transportation expenses, Packaging
expenses, Shipping expenses, Courier
expenses, inventory maintenance expense,
office and stationery expenses, sales and
advertisement expenses, taxes, depreciation,
discount allowances and many more
expenses.
Roughly about 5-7% profit per book orders
which indicates that generation of revenue is

DISTRIBUTION
Channel type:When an order is placed they
either serve the order from their inventory or
procure the book on demand from various
suppliers and then deliver the customer.14,000
delivery boy,8 fulfillment center across india.
As on date more than 80% orders of Flipkart
are handled via warehouses which helps in
quick and efficient service
They deliver orders in 1 day in Tier-I cities and
2-3 days in Tier IIcities and 3-5 days Tier III

PROMOTION
Focused on Print and TVC from 2011 onwards.
Launched their first campaign in tvc on
05/05/2011 with the concept of Granny, Mouse,
Magic Presenting The Concept of Getting
Books Delivered at Doorsteps at just one click
of The Mouse through a Fairy-Tale.
Launced their second campaingn No kidding.
No worries showing that we are serious about
our promises. (Replacement, Original product
with original guarantee, best price,
DMRC promotion saga.

TAGLINES USED TILL DATE

Bookstore at your door

The store at your door

Jo dikhta hai wo bikta hai

No kidding, no worries

Shopping ka naya address

Physical evidence
1. Packaging.
2. Delivery Boy with Flipkart bag.
3. Ample number of inventories.
4. Fulfillment centers
5. Mobile apps.
6. Fliptomaniac

PEOPLE
INTERNAL
14000 Employees
7000 Delivery boys
400 Employees are major share holders.

EXTERNAL
Customers.
Suppliers.
Debt holders.

Blue print : piller of success

Future Fury ! ! !