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OBJECTIVE :
Understand
Understandthe
themarkets
marketsbasic
basicrequirements
requirementsof
ofthe
theproduct.
product.
Market
Marketpotential
potentialof
ofthe
theproduct
product
Competitive
Competitiveenvironment
environmentof
ofthe
thechosen
chosenproduct
product
Market
market dynamics
dynamics in
in terms
terms of
of consumer
consumer behavior
behavior about
about the
the
product
product
Detail
Detailinformation
informationon
onthe
theSupply
SupplyChain
Chain
Mfg
Mfglocations
locationsin
inIndia
India
How
Howproduct
productreaches
reachesto
toconsumer?
consumer?Criticality/significance
Criticality/significance
of
ofthe
theSupply
Supplychain
chain
Who
Whoare
areall
allintermediate
intermediatein
inbetween
betweenof
ofMfg
Mfgto
tofinal
final
consumer
consumere.g
e.gdealer,
dealer,C&F
C&Fagent,
agent,depot
depotetc
etc
Describe
Describerole
roleof
ofeach
eachintermediate
intermediatein
inthe
thesupply
supplychain
chain
MCDONALDS CORPORATION
Mission
To be the world's best quick service restaurant
experience. Being the best means providing
outstanding quality, service, cleanliness, and
value, so that we make every customer in every
restaurant smile."
Values
Our values summarized in Q.S.C & V. Provide
good quality, services to customer . Have
cleanliness environment when customer enjoys
their meal .The value of food product makes
every customer is smiling.
McDonald's In India
1996 - First restaurant opens in India, at
Basant Lok,Vasant Vihar, New Delhi.
Competitive environment
Import
Breath of supply
process control
equipment
Supplier performance index
Inbound
logistics
Inbound
Logistics
Production in huge
plants denoted
exclusive to McDonalds
control food
distribution and
packaging system
Operations
Firm
Investments
in Technology
in order
control
over store
to Reduce Costs Associated with
presentation,
Manufacturing
Processes menu items
Technological Development
Procurement
Small, Highly
Trained Sales
Force
Products Priced to
Generate Sales
Volume
Service
Outbound
Logistics
Operations
Inbound
Logistics
improvement
Efficient Plant
Delivery Schedule
Scale to Minimize that Reduces
Manufacturing
Costs
Costs
Selection of Low
Timing of Asset
Cost Transport
Purchases
Carriers
Outbound
logistics
Firm Infrastructure
Outbound logistics
are growing as a part
Human Resource Management
of McDonalds
recycling system
Technological Development integrating in the
logistics of
Frequent Evaluation Processes to
distribution center
Procurement
Monitor Suppliers Performances
Efficient Order
Sizes
National Scale
Advertising
Interrelationships
with Sister Units
Marketing
& Sales
Service
Selection of Low
Cost Transport
Carriers
Effective Product
Installations to
Reduce Frequency
and Severity
Products Priced to of Recalls
Generate Sales
Volume
Outbound
Outbound
Logistics
Logistics
Marketing
Firm Infrastructure
Human Resource Management
Outbound
Logistics
Operations
Inbound
Logistics
Procurement
Advertising & PR is
outsourced
(Mudra agency
in India)
Marketing
& Sales
Marketing
& Sales
Service
Technological Development
Service
Services
Firm Infrastructure provided by the
companies
enrollment
Human Resource Management
standards
Technological Development
Marketing
Service
& Sales
Service
Outbound
Logistics
Inbound
Logistics
Operations
Procurement
Procurement
Firm Infrastructure
Human Resource Management
Technological Development
Marketing
& Sales
Service
Outbound
Logistics
Inbound
Logistics
Operations
Procurement
Procurement
R&D
Firm Infrastructure
Human Resource Management
Technological Development
Service
Outbound
Logistics
Operations
Procurement
Marketing
& Sales
Inbound
Logistics
HRM
Firm Infrastructure
Human Resource Management
Technological Development
Service
Marketing
& Sales
Outbound
Logistics
Operations
Inbound
Logistics
INFRASTRUCTURE
Support
Activities
Firm Infrastructure
Human Resource Management
Technological Development
Service
Marketing
& Sales
Outbound
Logistics
Operations
Inbound
Logistics
Process:
Procurement
warehousing
Transportation
Retailing of
food product
SUPPLIERS
Trikaya Agriculture
Supplier of Iceberg Lettuce
Vista Processed Foods Pvt. Ltd.
Supplier of Chicken and Vegetable range of products
(including Fruit Pies)
Dynamix Diary
Supplier of Cheese
Amrit Food
Supplier of long life UHT Milk and Milk Products for Frozen
Desserts
Distribution
Radhakrishna Foodland
Distribution Centres and cold storages.
Completely dedicated distribution and supply chain.
Matching supplier production with deliveries using ERP.
Quality inspection Program, quality check at 20 different
points in supply chain.
HACCP(Hazard analysis critical control points) food
safety standards emphasizing prevention of faults.