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  • CSR Overview

    Transféré par

    ApurvaSingh
    15 vues8 pages
    This document discusses corporate social responsibility (CSR) in India. It defines CSR as voluntary actions businesses take beyond legal compliance to address their competitive interests and societal interests. CSR addresses a company's environmental and social impacts. It is important due to growing consumer and investor expectations of responsible behavior, consumer awareness of ethics and sustainability, and globalization. Legally, large companies in India must spend a minimum of 2% of profits on CSR activities. While criticized by some, CSR approaches range from defensive to address regulation to strategic approaches related to a company's core business. Several large Indian companies are provided as examples.

    Description originale:

    Corporate Social Responsibility in brief.

    Titre original

    CSR

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    This document discusses corporate social responsibility (CSR) in India. It defines CSR as voluntary actions businesses take beyond legal compliance to address their competitive interests and societal interests. CSR addresses a company's environmental and social impacts. It is important due to growing consumer and investor expectations of responsible behavior, consumer awareness of ethics and sustainability, and globalization. Legally, large companies in India must spend a minimum of 2% of profits on CSR activities. While criticized by some, CSR approaches range from defensive to address regulation to strategic approaches related to a company's core business. Several large Indian companies are provided as examples.

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    © All Rights Reserved
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    15 vues8 pages

    CSR Overview

    Transféré par

    ApurvaSingh
    This document discusses corporate social responsibility (CSR) in India. It defines CSR as voluntary actions businesses take beyond legal compliance to address their competitive interests and societal interests. CSR addresses a company's environmental and social impacts. It is important due to growing consumer and investor expectations of responsible behavior, consumer awareness of ethics and sustainability, and globalization. Legally, large companies in India must spend a minimum of 2% of profits on CSR activities. While criticized by some, CSR approaches range from defensive to address regulation to strategic approaches related to a company's core business. Several large Indian companies are provided as examples.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 8

    Apurva Utkarsh

    What is it?
    Voluntary actions that business can take, over and above compliance

    with minimum legal requirements, to address both its own competitive


    interests and the interests of wider society
    Corporate initiative to assess and take responsibility for the company's

    effects on the environment and impact on social welfare

    Why CSR?
    Consumers & investors: growing expectation for organisations to

    behave responsibly
    Consumer awareness: Green and Ethical consumerism
    Legislation: Sustainability, Codes of Practice, Environmental Laws

    Globalisation: Adoption of Best Practice, Consumer & Legal

    Acceptance.
    TBL Accountability: Profit, People, Planet

    Who should take responsibility?


    Any business which operates in the society in general.
    Legally, any company with a turnover of Rs 1,000 crore and more, or
    net-worth of Rs 500 crore and more,
    or a net profit of Rs 5 crore and more
    must spend a minimum of 2% of the profit every year.

    Levels of CSR
    Philanthropic
    Responsibilities
    Ethical Responsibilities

    Be a good corporate citizen

    Be ethical

    Legal Responsibilities

    Obey the law

    Economic
    Responsibilities

    Be profitable

    Approaches
    Defensive- to fend off regulation or avoid fines and penalties
    Charitable- supporting various social and environmental causes

    through donations and sponsorships


    Promotional- turn Charitable and Strategic CSR into PR spin
    Strategic- relating CSR activities to the companys core business
    Transformative- identifying and tackling the root causes of present
    unsustainability and irresponsibility, typically through innovating
    business models, revolutionising their processes, products and services
    and lobbying for progressive national and international policies.

    Aditya Birla Group:


    Education, health care and family welfare, infrastructure, agriculture and

    watershed management, sustainable livelihood patterns. Reached 3,000


    villages in the country

    Tata Group:
    Health care, education, entrepreneurship

    ITC:
    Green business, rural development

    DMRC:
    Old-age homes, orphanages

    Azim Premji Foundation:


    Education, water, rural electrification

    Shiv Nadar Foundation:


    Education, entrepreneurship

    In India

    Criticism
    Takes focus away from core business activity
    A cosmetic
    Vulnerable to revelation of bad/unethical business practice
    Huge unnecessary cost
    A restriction to free trade?

    in a free society there is one and only one social responsibility of business to
    use its resources and engage in activities designed to increase its profits so long
    as it stays within the rules of the game, which is to say, engages in open and free
    competition without deception or fraud.
    - Milton Friedman

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