PRESENTATION ON

MANAGEMENT GURU

JAGMOHAN SINGH
BISHT
BBA 5- B MORNING

C.K. Prahalad

Prahalad on Nov 8, 2009, at World Economic Forum's India Economic Summit 2009.

Strategy is about
stretching limited resources
to fit ambitious aspirations.

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Introduction
C.K. Prahalad was born and brought up in Coimbatore ,
Tamilnadu, India.

Started his career at a young age of 19 at the Union

Carbide after taking a degree in Physics.
He was ranked as the world's most influential business
thinker in The Thinkers 50 list.
C.K. Prahalad is famous as the father of the concepts
of core competency and the fortune at the bottom of the
pyramid.

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Journey Of Life
After graduating from Harvard, Prahalad returned to his
master's degree alma mater, the Indian Institute of
Management Ahemdabad.
But he soon returned to the United States in 1977 & was
hired by the Stephen M. Ross School of Business at the
University of Michigan, where he advanced to the top
tenured appointment as a full professor.
In 2005, Prahalad earned the university's highest distinction,
Distinguished University Professor.
On April 16, 2010(aged 68), Prahalad died of a previously
undiagnosed lung illness in San Diego, California, U.S .
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Journey Of Life
Graduated
from Harvard

In April 2010,
died of a lung
illness in San
Diego California,
U.S

Master's
degree in IIM
Ahmadabad

In 1977,Hired by
the Stephen M.
Ross School of
Business as full
time professor

In 2005,
Distinguished
University
Professor

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Achievements
One of the top ten management thinkers in every
major survey for over ten years
A brilliant teacher at the University of Michigan
Prahalad was co-founder and became CEO of Praja Inc.

Member of the Blue Ribbon Commission of the

United Nations on Private Sector and Development

First recipient of the Lal Bahadur Shastri Award for

contributions to Management and Public
Administration presented by the President of India in
2000
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Well Known Works in Corporate Strategy

The Core Competence of the
Corporation

The Fortune at the Bottom of the

Pyramid

The New Age of Innovation

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Honors and awards

In 1994, he was presented the Maurice Holland Award from the
Industrial Research Institute for an article published in Research
Technology Management titled "The Role of Core Competencies in
the Corporation."
In 2009, he was awarded Pravasi Bharatiya Sammaan.
In 2009, he was conferred Padma Bhushan 'third in the hierarchy of
civilian awards' by the GOI.

In 2009, he was named the world's most influential business

thinker on the Thinkers50.com list, published by The Times.
In 2009, he was awarded the Herbert Simon Award by the
(Corvinus University of Budapest).
In 2010, he was posthumously awarded the Viipuri International
Prize in Strategic (Technology) Management and Business
Economics by Lappeenranta University of Technology.

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The Bottom of Pyramid

Private Enterprise

Civil society
organizations & local
govt.

Economic
Development
and Social
transformation

Development and
aid agencies

BOP consumers
BOP entrepreneurs

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Way of Looking a company

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Diversified
company

Tree

Core Products

Major Limbs

Business units

Smaller Branches

End Products

Leaves and Fruit

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Important Issues pointed out by him

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Way of Looking at any Organization

Core competencies of the
organization and leveraging
on it

Idea of looking at poor as

source of profit than an
object of charity

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What made him a Management Guru ? [4 Is]

Insightful and definitely provocative

Interesting combination of an academic and a

practitioner.
Intellectual thought Process formulated by
observing businesses in action
Impressive and intelligent communicator par
excellence and had ability to focus on the
emerging scenarios

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Thank you
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