COMPARATIVE ANALYSIS OF

WIPRO PRODUCTS TO OTHER

BRANDS AND SELLING
By
Rashi Gupta
11-imb-035
Integrated Mba (VII Sem)

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AGENDA

Objectives
Research Methodology

Company History
SWOT Analysis
Comparative Analysis
Product Specification

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INTRODUCTION
One of the successful companies in India and around the world
Founded by M. H. Premji in 1945
Earlier name was Western India Vegetable Products
Later renamed to Wipro LTD by M. H. Premjis son Azim H
Premji

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 Vision: To offer services based on world-class infrastructure,

industry expert skills, proven process-oriented service
operations that are backed by principals to ensure the world's
best way of delivering IT infrastructure management solution
Mission: "To serve customers with integrity through
innovative, value for money solutions, by applying thought
day after day"

Values: Human values, integrity, Innovation

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OBJECTIVES
To know the market share of Wipro & Other Brands.

To know the perception of customers regarding Personal computing.

To determine the customers satisfaction regarding Personal
computing.
To determine the factors influencing the choice of customers
regarding Personal computing.
To determine why Wipro PC Business failed
CCTV surveillance Solution
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RESEARCH METHODOLGY
This research study is based on survey to find out the
satisfaction level of Wipro Info system products with other
competitors
The survey has been conducted as a neutral
identity to eliminate any biased or incorrect information.
Sample Size: 100 respondents
Sample Area: South Delhi
Sampling tool: Questionnaire

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COMPANY HISTORY
It was founded as an oil company and then into soaps and
beauty products.
New Indian government rules passed in the late 1970's requiring
foreign companies to run through Indian-owned affiliates gave
Wipro an opportunity to get involved in technology after IBM
took its operations and went out of India.
Wipro Ltd. and General Electric Co. set up a joint
venture, making this Wipro's big breakthrough

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WIPROs Strategic Business Units

Wipro Infrastructure Engineering

Wipro InfoTech India
Wipro Lighting
Wipro consumer care Products
Wipro Technologies
Wipro GE Medical Systems Limited
Wipro Fluid Power Limited
Wipro Water
Wipro Eco Energy

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SWOT ANALYSIS OF WIPRO IN CURRENT

SCENARIO
Strengths

Weakness

Large Employee Base: (42000 as on

2005-06 with low attrition rate)
Large number of Bluechip Clients
like Nortel, Compaq and Seagate
Operating profit margins at 32.3%
lower than its peers.
Global partner with GM, Nike, JP
Morgan, Franklin Templeton and 300
others
Global delivery model: Market
leader in Offshore, consulting and
business process outsourcing
business.
Global Diversified company with a
strong R&D division twice as large
as TCS and Infosys.

High reliance on US and European

markets.
Lack of focus on Consumer durables
and Engineering products.
Small size of Balance sheet to make
a deal and acquire new profitable
companies as compared to TCS and
Infosys.

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Opportunities

Threats

IT Sector is booming

Increase in English speaking people

in china.

Innovations of latest Technologies

Emerging Small IT companies

Good scope for expanding

Unrelated diversification of others

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COMPARATIVE ANALYSIS OF P/E

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PRODUCT SPECIFICATION
WIPRO 7F3800 Ego Laptop

COLOUR - Yellow / Blue

Intel atom 1.6Ghz /1GB RAM/160GB HDD/10 screen /1.3 MP Camera/ 3USB Ports/ 8in1 Card
Reader/Genuine Window XP Home/1.25Kg/ Carry case/1yr onsite warranty/Bluetooth/ Wi-Fi.

WIPRO EM471X Ego Laptop

COLOUR - Red / Blue

Intel Core 2 Duo 2.0GHz/ up to 8 GB RAM/ Upto320GB HDD / 14.1 screen / 1.3 MP
Camera/Internal Mic/ 2USB Ports / Optical drive/ 9 in 1 Card Reader / Window Vista
Business / 1.25Kg/ Carry case/1yronsite warranty/Bluetooth/ Wi-Fi / Finger print reader.

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WIPRO SERVERS

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Geographical locations
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FINDINGS AND ANALYSIS

1. Have you ever heard about WIPRO InfoTech?
Yes [ 40 ]

No [ 40 ]

CANT SAY [ 20 ]

2. Which products do you associate with WIPRO InfoTech?

Desktop
Laptop
Server
Other

45
20
60
65
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3. Do you know about Ego Laptop?

Yes
No
Cant say

10
70
20

4. What type of computer system do you presently sell?

Assembled
Branded

65
35

5. Are you satisfied with Wipro Products?

Fully Satisfied
Satisfied
Fully Dissatisfied

30
60
10
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6. Which factors are taken into consideration while purchasing a product?

Price
30
Quality
35
After Sales Services 10
Brand Image
15
Available Spare parts 10
7. Does Advertisement influence your decision in choosing personal computers?

Yes

80

No

15

Cant Say

05

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8. Most Recalled Brand.

Compaq
HCL
HP
IBM
WIPRO
OTHER

20
20
15
14
14
15

MARKET SHARE OF DIFFERENT COMPANY IN LAPTOP SALES

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MARKET SHARE OF DIFFERENT COMPANY IN SERVER SALES

MARKET SHARE OF DIFFERENT COMPANY IN DESKTOP SALES

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SUGGESTIONS AND RECOMMENDATIONS

Product diversification towards telecommunication and mobile handsets in India.
Strategic business unit should strengthen the domestic market as well by taking
the advantages of liberalization and globalization.
Establish presence in emerging markets.
Wipro needs to come up with some cheaper versions
Wipro should advertise more so that the people know it is not only a PC
company but also has a lot many valuable product offerings.
Wipro has to enhance the performance of its desktop PCs.
It should tap in new markets where it has still not made any foray.
Its after sales services should be improved.

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Thank You

November 26, 2014

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