ERA/TIII/OM/BP

Aanchal Tyagi (0131PG024)

Monika Vats(0131PG066)
Jahnvi Tripathi (0131PG050)
Anubhav Pandey (0131PG013)
Manuj Girdhar (0131PG058)

Name of outlet

* Flavours : Providing customers with high quality baked products

and non alcoholic beverages.

* Description: Bakery shop(cakes, pastry, baked snacks like patty,

breads, chocolates, ice creams, beverages)

* Mission: Enhance business by providing highest quality bakery

products & providing best possible service. To improve all aspect

to sustain long term success.

* Business Management: Sole proprietorship, departments-

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Management,
administration, marketing,
operations, finance.

* Market: Niche market

* Customers: family oriented, youngsters, children

* Marketing & sales: Word of mouth, newspapers & Flyers printing.
* Competitors: bakers(unorganized sector)
* Business operations: Starting new business of bakery.
* Financial projection: cash flow statement, income statement,
balance
ERA/TIII/OM/BP sheet.

* Size of industry in India:

17000 crore (organized)

3 million tones(1.3-organized, 1.7unorganized)
Growing @ 5% per annum

* Players: Organized and unorganized sector

* Markets: Niche market targeting walk-in (all age group)
* Economic trends: Increase in per capita income, Status factor
* Longterm outlook of industry: Unorganized sector growing at 5%pa
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* Products:

Flavoured cakes and muffins

Baked snacks, cookies, chocolates,

Ice creams, Breads, Non alcoholic beverages

* Unique selling proposition: Natural Fruit flavoured cakes and

muffins.

* Barriers:

High competitive market (unorganized sector)

overcome by POD

* Business competitive advantage: Fruit flavoured cakes and muffins

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* Residents of urban area

* Targeting Families (nuclear & joint), Youngsters, Children
* Income: Middle income group( 8000 p.m. and above)
* Employed personnel, Businessman, Professionals, Students
* Age: All age group
* Lifestyle: Social & Outdoor oriented
* Behaviors: Regular & Special
* Benefits: Quality, Service
* Motivators: Natural fruit flavoured fillings
* Footfall: weekend customers 30%, Students 40%, Urban area 30%
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* Population target market using similar products: 90%

* Sales monthly:
* Proportion of repeated customers: 65%
* Changes due to demographic: No significant change ( as target
market is urban targeting all age group)

* Socio economic: A1, A2, B1, B2

* Govt. policies: Change in raw material
price (Financial budget)
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* Competitors:

Drools bake house & caf

Puffs & Cakes

Polka
Evergreen bakers

* Segment: Same as ours.

* Benefits: Dining, quality service
* Why customers buy from them: Established business, Known by
cost.

* Products they deal in: Cakes, Pastries, Breads

* Promotion: Print Flyers promotions
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* Products:

Cakes, Muffins, Breads, Baked Snacks, Cookies,

Chocolates, Ice Cream, Non Alcoholic Beverages.

* Service:

Dining outlet

* USP:

Natural fruit flavoured fillings in cakes and Muffins

* Price:

Price penetration (starting 350/kg)

* Sales/Distribution: Manufacturing

Consumer

* Aadvertising: Flyers, local newspaper,

Local search engine.
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General Manager

Administration
Manager

Operation
Manager

Marketing
Manager

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Financial
Manager

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POSITION

NO. OF PERSONNELS

General Manager

Administration Manager

Marketing Manager

Operation Manager

General Worker

Financial Manager

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POSITION

TASK AND RESPONSIBILITIES

General
Manager

1. Complete management responsibilities in ensuring the

company objective and mission can be achieved
according to plan.
2. Supports motivation of employees in organization
products or programs and operations.
3. Looks to the future for change opportunities.
4. Oversees the overall operations of organization.
5. Analyse monthly report of every department.

Administration
Manager

1. Update and maintain database with accurate client

information.
2. Controlling the financial expenses for administration
department.
3. Identify and inform the duties every department.
4. Management of staffs salary payment, bonuses and
incentive, EPF and SOCSO

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POSITION

TASK AND RESPONSIBILITIES

Marketing
Manager

1. To set a strategic marketing plan for the company and

identify new marketing opportunities.
2. Promoting the products and services of the business to
the customers.
3. Analyze SWOT (Strength, Weakness, Opportunity and
Threat) of the company and strengths and weaknesses
of our competitors.
4. Prepared the department report and submit to the top
manager.

Operation
Manager

1. Manage the quality of products and ensure problems

are handled efficiently.
2. To set a rules and procedures for staff to follow in
order for department run smoothly.
3. Manage and determine the operation cost adequate
with the company budget.

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POSITION
Financial
Manager

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TASK AND RESPONSIBILITIES

1. Manage and control the overall budget, expenses and
profits of the company.
2. Prepare monthly and annual cash flow and income
statement.
3. Researching and reporting on factors influencing the
business performance
4. Managing a company's financial accounting, monitoring
and reporting systems.

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* Business physical location:

Flavours
Manish Plaza-II, Sector-5

Ayushman chowk, Dwarka

New Delhi-110075

* Facilities:

Dining, Take away, washroom

* Inventory:

Whole wheat flour, Eggs, Butter, Sugar, Icing, Fruits,

Cocoa/Chocolates, Glasses, Straws, Forks, Toothpicks
Ketchup bottle, Bowls, Icing Bag.

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Measures flour, egg, butter, sugar, flavor

Mix and blend ingredients
Ensure that the dough is of right quality
Add butter to soften the dough
The dough is formed into cup paper
The cakes are baked at 350-450F for 15-20mins
Cakes are taken out from oven to cool
Cakes of poor quality are spared or rejected
Prepare icing
Applying icing
Cakes are placed in the cakes storage contain
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* Suppliers:

Yashika Enterprises, Mukherjee Nagar (Raw Material)

Mother Dairy dealer (Ice Cream)

Local Distributer (Beverages)

Local Market (Raw material in Emergency)

* Ordering Period: Weekly

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* General:

Business Timing (1100-2200)

7 days open

* Physical Plan:

Premises (Shopping Complex)

Size 20*50 = 1000 sq. ft.
(20*25=500 sq.ft. dining and kitchen each)

* Rent Plan:
* Production:

Pre owned
To produce one unit of cake(1 kg) it takes
approx 1:30 hrs.
Rush hrs: Pre baked cake bases

* Keeping track of Inventory manually.

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Washroom & Toilet

Food and Beverage

Table Set

cakes
Kitchen Area

Display

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* Equipment:

Baking Oven
Cream cooler
Spiral Mixer
Cake Tray
Refrigerators
Display Refrigerators
Cup Measures

* Assets:

Cash Machine
Air Conditioner
Furniture & Fittings
Computer system & Printer
Telephone

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* Outlet will be located in Dwarka Sec 5

* Space needed: 1000 sq. ft.

* No. of outlets: One
* Type of space:

Commercial space , manufacturing & retailer

(combination)

* Advantage of location:

Busy market place(Large footfall)

Located near eateries

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* Computer:

Acumen comp., Nehru Place, New Delhi

* Rotatory Ovens & accessories:

Capable to bake 4 units(1 Kg) in

an hour.

* Display Refrigerators: Capable to store 20 cakes at a time.

* Taken on lease:

Excel Bakery Electricals

Pahar ganj, New Delhi.

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* No of employees
General mngr.
Administration mngr.
Marketing mngr.(Part time)
Operations mngr.
Finance mngr.

Baker (Three)
Shop employees (Three)

* No multiple shifts: 11 hrs a day.

* Recruitment:
Should be specialized in baking industry
On basis of experience, knowledge & Skill test
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* Storage of raw material:

Duplex storage system

* Distribution process:

Display & refrigeration system

* Lead time:

Zero to two hrs.

* Quality tested

Operations manager (taste and

softness of cakes, breads and snacks)

* Quality improvement

Feedback process- consumers

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THANK YOU...

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