0 évaluation0% ont trouvé ce document utile (0 vote)
95 vues18 pages
This document discusses the rise of Lenovo as a Chinese technology company. It outlines how Lenovo started in China in 1984 and grew to become the largest PC manufacturer in China through the late 1990s. In 2003, Lenovo rebranded and began expanding globally, culminating in its 2004 acquisition of IBM's ThinkPad business, which helped Lenovo become the second largest PC manufacturer worldwide behind HP. The document examines Lenovo's strategy, competitive advantages including its presence in China and distribution network, and concludes that Lenovo's success was driven by developing strong domestic Chinese sales before expanding globally.
Description originale:
Lenovo in ChinaLenovo in ChinaLenovo in ChinaLenovo in ChinaLenovo in ChinaLenovo in ChinaLenovo in ChinaLenovo in ChinaLenovo in ChinaLenovo in ChinaLenovo in ChinaLenovo in ChinaLenovo in ChinaLenovo in ChinaLenovo in ChinaLenovo in ChinaLenovo in ChinaLenovo in ChinaLenovo in China
This document discusses the rise of Lenovo as a Chinese technology company. It outlines how Lenovo started in China in 1984 and grew to become the largest PC manufacturer in China through th…