VINAYAK GROUP OF DEVELOPERS

INTRODUCTION
Vinayak Group is one of the Varanasi's largest real
estate company in terms of revenues, earnings,
market capitalization and developable area.
Growing rapidly in cities like Delhi , Ghaziabad , and
Lucknow .
It has a long track record of sustained growth,
customer satisfaction, and innovation.
Vinayak Group was established in the year 2008 by
Dilip Jaiswal and Ganesh Kumar Gupta as a private
residential, leisure and commercial developer in
Varanasi India.

PRODUCTS
Residential & Commerciali in city
Varanasi.
VINAYAK PLAZA (Commercial)
VINAYAK PLATINA (Residential)
VARUNA GARDEN (Residential)
VRINDAVAN (Residential)
VINAYAK VIHAR (Residential)

VINAYAK COMPLEX (Commercial)

OUR PROJECTS

COMPETITION
DIRECT
INDIRECT
BROAD

DIRECT

INDIRECT

BROAD

DIDWANIA
GROUP

GOVERNMENT
RESIDENCE(DDA)

GOLD
, SILVER ETC

RUDRA GROUP

LAND

STOCK MARKET

PESTLE ANALYSIS

POLITICAL

ENVIRONMENT

SOCIO-CULTURAL

TECHNOLOGICAL

LEGAL

ECONOMIC

POLITICAL FACTOR
Land Acquisition Constraints
Map Clearance City Development Authority

ECONOMIC FACTOR

Recession affects demand & loan payments

Profit margins get affected due to competitors
Current Inflation Rate 6.46% - Affects interest rates
Interest rates on housing loans

SOCIAL FACTOR

Credibility of the company

Perceived image of the property developed
Facilities provided
CSR activities undertaken by the company

LEGAL FACTOR
FSI(Floor Space Index) constraints
- Prior approval before launch & advertisement
- Mandatory deposit of fund
- Registration of Real Estate Project & agent

TECHNOLOGICAL AND
ENVIRONMENTAL FACTORS
Introduction of new technologies in the country
lead to change in the firm
Eg- green building's, pre mix cement
In case of earthquake prone zones different types
of buildings are made according to what is
needed.
Rain

5 FORCES MODEL
BARGAINING POWER
OF SUPPLIERS
L
O
W

BARGAINING POWER
OF BUYERS

THREAT OF
RIVALS

H
I
G
H

MODERATE

MODERATE

THREAT OF
SUBSTITUTES

THREAT OF NEW
ENTRANTS

H
I
G
H

COMPETENCY(VIRU)
VALUABLE

COSTLY
TO
IMITATE

RARE

UNSUBSTIT
UTABLE

COMPETITIVE
ANALYSIS

RETURN

COMPETITIVE
PARITY

AVERAGE
RETURN

VALUE CHAIN

INBOUND
LOGISTICS

OUTBOUND
LOGISTICS

OPERATIONS

AFTER SALE
SERVICES

MARKETING/SALES

Vinayak

7.5

36.5

Rudra

31

DLF

44

CEMENT, BRICKS
EQUIPMENTS,
MACHINERY
LABOUR,
TRANSPORTATION
DISTRIBUTION
CHEMICALS
TMT AND RODS

MIXING
GRINDING
DESIGNING
ARCHITECT
URE
CONSTRUC
TING

PARTNERSHIP

BUILDING

PROMOTION
ADVERTISMENT
DIRECT SELLING

CUSTOMER
SUPPORT
MENTAINENCE

THANK YOU!