American International University- Bangladesh

PRINCE, SHEIKH
ASHIQUR RAHMAN

 NAME
ALAM RUBIATH

ID

09-13963-2
MAHER AFROZ SHAWON 09-14140-2
NISHAD
09-14123-2
ONKUR SAHA
09-14146-2
ZAMAN SYED SHAHARIAR 09-13999-2

swot analysis of

BANGLADESH FOOD LTD.

 Swot analysis is a strategic planning method used to

evaluate the strengths. weakness opportunities and

threats involved in a project or in a business venture .it
involves specifying the objective of the business
venture or project and identification the internal and
external factors that are favorable and unfavorable to
achieving that objective.

Product Lines
Pickles
&
Chutney

Sauce,
Ketchup,
Jelly

Spices

Snacks

Turmeric

Chanachur

Garlic pickle
400gm

Tomato 340gm

Chili

Fried Dal 40gm

Mango pickle
400gm

Tamarind 340
gm

200ml

Curry Powder

Fried Peanut
40gm

Olive pickle
400gm

Chili 340gm

250ml

Haleem Mix

Lachcha Semai
250gm

Mixed pickle
400gm

Orange Jelly
500gm

500ml

Chutney all
category

Pineapple Jelly
500gm

Cumin

Coriander

Oil
Mustard Oil

1000ml

Competitive
Environment

Major competitors
Bombay Chanachur-------------Bombay Sweets

Ruchi Chanachur----------------Square consumers Products

Pran Chanachur------------------Pran
Shaad Chanachur----------------Abul Khair Group
ARKU Chanachur---------------Lalmai Food Products

Markat share

9%

Bombay

2%

15%

Ruchi
50%

24%

BD
Pran
Shaad

Promotional activities

Media uses standard

Electronic Media
- TV Commercials
- Internet Advertisement
Print Media
- News Paper
- Magazines
Hoardings
Billboards
Vehicle Advertisement
Wall painting
Leaflets
Campaigns
Occasional Sponsoring

Rate of promotional activities done by the companies

Rate of promotional activities done by
companies
35
30

Bombay

25

Ruchi

20

BD

15

Pran

10

Arku
Shad

5
0
1

SWOT
Analysis

Strengths of the company

1.
2.
3.
4.
5.
6.
7.

Good quality
Strong marketing network
Strong monitoring system
Sales plan and implementation
Proper distribution system
Proper promotional activities
Good marketing information system

Weaknesses of the company

1.

Insufficient media promotion

2.

Insufficient product penetration

3.

As Lack of SKU wise product focus in the market

4.

Insufficient product delivery as per market demand

5.

Packaging materials bought from other company

6.

High price of the raw materials

7.

No rise in MRP

Opportunities of the company

1.

Huge scope in Bangladesh

2.

Huge scope in neighboring countries

3.

Huge promotional activities in various satellite channel

4.

Market penetration opportunity

5.

Market share gain able

6.

Brand loyalty

7.

Reference group influence

Threats of the company

1.

New competitors

2.

Good promotional activities

3.

Raw materials procurement by using sub-contract system

4.

Price fluctuation