Académique Documents
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Planning
Overview
Why do some firms succeed while others fail?
A central objective of strategic management is to learn
why this happens.
What is strategy?
An action a company takes to attain superior performance.
Company
Experiences,
Know-how,
Resource
Strengths and
Weaknesses,
and Competitive
Capabilities
Actual
Company
Strategy
Social, political,
regulatory and
community
factors
Competitive
conditions and
industry
attractiveness
Company
opportunities
and threats to
companys wellbeing
Determine
relevance of
internal and
external
factors
Resource
strengths,
capabilities, and
weaknesses
Influences of
key executives
External Factors
Shared values
and company
culture
Identify and
evaluate
alternatives
Craft
the
strategy
Internal Factors
Strategic Management
Set of decisions and actions that result to the
formulation and implementation of plans
designed to achieve a companys objectives
Strategic
management
represents
decisions which impact the future of the firm.
It defines the relationship between an
organization and its environment & between
a firm and its competitors
Planning Mode
The strategic
formality
associated with
large firms that
operate under a
comprehensive,
formal planning
system.
Adaptive Mode
The strategic
formality
associated with
medium-sized
firms that
emphasize the
incremental
modification of
existing
competitive
approaches.
Strategy
formulation
Strategy
implementation
Strategy
evaluation
Strategy Formulation
Vision & Mission
External Opportunities & Threats
Internal Strengths & Weaknesses
Long-Term Objectives
Alternative Strategies
Strategy Selection
Businesses to enter
Businesses to abandon
Allocation of resources
Expansion or diversification
International markets
Mergers or joint ventures
Avoidance of hostile takeover
Strategy Implementation
Annual Objectives
Policies
Employee Motivation
Resource Allocation
Strategy Evaluation
Internal Review
External Review
Performance Measurement
Corrective Action
Adapting to Change
Competitive advantage
Strategists
Vision and mission statements
External opportunities and threats
Internal strengths and weaknesses
Long-term objectives
Strategies
Annual objectives
Policies
Mintzberg's 5 Ps of Strategy
Vision Statement
What do we want to become?
Mission Statement
What is our business?
Avoid/minimize impact
of
External Threats
Performance Measures
Internal Factors
Industry Averages
Survey Data
Long-Term Objectives
Long-Term Objectives
Essential for ensuring the firms success
Provide direction
Aid in evaluation
Create synergy
Reveal priorities
Focus coordination
Provide basis for planning, organizing,
motivating, and controlling
Task 1
Task 2
Task 3
Task 4
Task 5
Develop
Vision
and
Mission
Set
Goals &
Objectives
Formulate
Strategy
to Achieve
Goals &
Objectives
Implement
and
Execute
Strategy
Monitor,
Evaluate,
and Take
Corrective
Action
Revise as
Needed
Revise as
Needed
Improve/
Change
Improve/
Change
Recycle
as Needed
Coca-Cola Company
Mission
Everything we do is inspired by our enduring mission:
To Refresh the World... in body, mind, and spirit.
To Inspire Moments of Optimism... through our brands and
our actions.
To Create Value and Make a Difference... everywhere we
engage.
Coca-Cola Company
Vision
To achieve sustainable growth, we have established a vision with clear
goals.
Profit: Maximizing return to shareowners while being mindful of our
overall responsibilities.
People: Being a great place to work where people are inspired to be the
best they can be.
Portfolio: Bringing to the world a portfolio of beverage brands that
anticipate and satisfy peoples desires and needs.
Partners: Nurturing a winning network of partners and building mutual
loyalty.
Planet: Being a responsible global citizen that makes a difference.
Coca-Cola Company
Values
We are guided by shared values that we will live by as a
company and as individuals.
Leadership: "The courage to shape a better future"
Passion: "Committed in heart and mind"
Integrity: "Be real"
Accountability: "If it is to be, its up to me"
Collaboration: "Leverage collective genius"
Innovation: "Seek, imagine, create, delight"
Quality: "What we do, we do well"
Our Culture
Its really the people that make Google the kind of
company it is. We hire people who are smart and
determined, and we favor ability over experience.
Although Googlers share common goals and visions for
the company, we hail from all walks of life and speak
dozens of languages, reflecting the global audience that
we serve. And when not at work, Googlers pursue
interests ranging from cycling to beekeeping, from
frisbee to foxtrot.
What We believe?