GROUP PRESENTATION

Submitted To:

Ms KAVITA SHUKLA

Submitted By:
GARIMA SAREEN
IILM(2008-10)
 HIMALAYA DRUG
COMPANY
OUR COMPANY
 ABOUT OUR COMPANY
§ Was established in the year 1930 by Mr. M.
Manal.
§
§ Introduced “Serpina”, world’s first anti
-hypertensive drug in the year 1934.
§
§ Pioneered the use of modern science to validate
ayurveda’s secrets.
§
§ Was awarded an ISO 9001:2000 certification in the
year 2003.
§ CEO of the company- Mr. Ravi prasad.
§
MISSION
§ To establish Himalaya as science - based,
problem solving, heel-to-heel brand harnessed
from nature’s wealth and characterized by trust
and healthy lives.
§
§ To develop markets worldwide with an in-depth
and long term approach, maintaining at each
step the highest ethical standards.
Few out of a big
lot ……
IT IS SAID THAT:

Lord inspired the bee , saying :” Take your

habitations in the mountains
& in the trees , in what they erect , then eat all
fruits & follow the
ways of your lord made easy ( for you ). There comes
forth from their
Bellies a drink of varying color wherein is
healing of man ”

HONEY
OUR PRODUCT

HIMALAYA HONEY

Himalaya Honey

ESSence oF NaTuRe…
SWOT ANALYSIS FOR HIMALAYA
Strength Weakness
Wide range of products-Pharmaceutical, Personal care, Basic Image of HIMALAYA as an herbal health care
Animal care. company.
Strong brand image& global presence. Limited no. of botanical supplier and traders.
Strong distribution channels, International consignment inappropriate methods of collection and storage leading to

delivery within 48 hrs. sub optimal levels of active constituents .

R&D-Regulatory certifications USFDA Quality constraint.

Quality assurance through GMP, GLP & GCP

First company to produce 100% Herbal baby products. 

 


Opportunities Threats

Huge demand of Herbal and Ayurveda based Major competitors-Dabur, CavinKare,Jyothy laboratories,
products in International market Paras pharmaceuticals, Zandu.
Manufacturing costs & processing costs are high.
Untapped rural market.
Competition from synthetic brands.
Next to IT & Biotechnology research in medicinal plants

should emerges as the most sustainable growth sector in 

the years to come.
Targeting diabetic patients.


 
The BCG Growth Share Matrix

ü It is based on the
combination of market
growth and market share
relative to the next best
competitor
 It is based on the
observation that a
Himalayas business unit
can be classified into
four categories:
ü Stars
ü Question marks
ü Cash cows
ü Dogs

STAR QUESTION MARK
Currently Himalaya has a strong presence in
personal, skincare and baby care products
Here we put our product Himalaya honey
Products like its face pack, cleansers, soap free
face wash, baby lotion, baby cream are widely
popular.

CASH COW DOG

Its Pharma products like Mentat, koflet , Products like pain relief and cold relief
Liv.52 are well established in the market and products do not constitute a good percenta
regularly generates revenues. to Himalaya’s revenues.
ANSOFF MATRIX

We will keep
HIMALAYA honey
into Product
development
strategies.
Where We aims to
introduce our
products into
existing markets.
Our strategy is to
develop new
competencies and
requires the
business to develop
modified products
which can appeal to
existing markets.
 
PORTER’S FIVE FORCES ANALYSIS
 Five forces Degree Analysis
THREATS TO NEW HIGH Because less finance is required.

ENTRANTS



SUPPLIER POWER LOW Due to the presence of a large no.
 of honey collectors in the region

BUYER POWER HIGH Because of large number of

brands available.

THREAT OF SUBSTITUTE LOW Because honey can’t be

PRODUCTS substituted .

RIVALRY HIGH Due to the presence of

competitors like Dabur, Kissan
and local producers
SEGMENTATION & TARGETING ….

On the basis of -



AGE : All the age groups.



GENDER: Male and Female both.



LIFE STYLE : Health conscious and quality minded people.



PERSONAL BEHAVIOR: Females & males who are figure
conscious.



POSITIONING……

We are positioning our product as -


§ Health product


§ Beauty product
§
§ Good in taste with distinct flavors
§
§ Superior Quality
§
§
§
 PRODUCT
q
HIMALAYA HONEY
About the Product:
qOur honey is collected from wild bee colonies of J&K.
qEfforts made, ensuring ORGANIC best honey.
qExtraction-Cold Press Method for preserving the natural pollens &
enzymes of honey.

Product uses:
qA boon to diabetic patients.
qQuick relief from throat infection.
qMakes you slim & fit when mixed with lime.
qPerfect combination with toast.
qHealthy food ,rich in calcium & iron.
qCan also be used as a face pack for glowing skin.
q

 PACKAGING
Our packages are designed differently for each
segment.

FOR KIDS:
Flavored honey available in BEAR shaped bottles:
Vanilla
Mango
Orange
FOR MIDDLE & OLD AGED: Bear jars
Sugar free pack.
Commercial pack.
Organic honey packed in plastic jars ,wt. 100gm&1kg.
Honey cups
Introducing yummy Honey Sticks!!!



Honey sticks
 Continued ..

Uniqueness:

vPlastic ,air tight containers.

vUnique jars with attractive shapes & labels.
vEasy to squeeze.
vAvailable in different sizes ,according
to need of the customer.
vEasy to use , prevents spilling.
v
 PRICING
onable prices for our product varying f
 PLACE
Availability..
vOur product will be available everywhere, whether it’s a retail outlet
a super mart or a small kirayana shop.

vConsumers will get the facility to purchase our honey online.

vFor any queries or details ,one can contact at our toll free number
which is 1800 254 648
ADVERTISING: PROMOTION
We have decided to advertise our product through
television, print & Outdoor media.

TELEVISION :
§We’ll show our advertisement between 8 pm till 10pm to
attract the attention of housewives & also during 3pm to
4pm for children.

§Product will be advertised on channels- Star Plus, Zee TV, Cartoon

Network& POGO.

§Advertisements will not only emphasize on taste, health,

medicinal value of our product but also on being a beauty
product.
§Special advertisements for rural market.
Ø
§We have chosen Bollywood actor Mr. SALMAN KHAN as
our brand ambassador.
o
 Continued..

ØPRINT MEDIA :
SOURCES:
oNewspapers
oMagazines
oPamphlets
oPosters
o
ØOUTDOOR
MEDIA :
oHoardings
oBanners
oVehicular advertising
o
 MARKETING STRATEGY

vSponsoring next year’s India’s top singing hunt show

“INDIAN IDOL”.

vCollaboration with “Café Coffee Day”.

v
 DISTRIBUTION
CHANNELS
Presently ,HIMALAYA distributes its products through:
§Health/natural food stores.
§Pharmacies/drug stores
§Super markets
§Health professionals
§Retail stores
§
Percentage distribution of Himalaya honey:
§
§
 LAUNCH PLAN
The launch…
§Our day for launch have been decided as 7th APRIL,2009, being
“World Health Day”.
Our guests for the launch:
Indian representative of WHO- Dr. S J Habayeb
The Health Minister Of India- Dr.A. Ramodas
Our Brand Ambassador- Mr. Salman Khan

Launch schemes…
vFree sample distribution to our- Employees&
guests at the launch.
vFree demo of Himalaya honey at all our retail
outlets & pharmacy stores.
 K
A N
H
T U
Y O