Business Communications

Providence College
471.12
Winter 2005
Bruce Duggan

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Lets begin with an apology

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What to expect in this course

Jan
Ouch, that hurt!

Feb
So whats the point of all this?

Mar
This is pretty tedious

Apr
OK, maybe this is worthwhile
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What to expect in this course

Next year
I can use this

2 years from now

This employee has skills

5 years from now

I use this every day

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Purpose
To persuade

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Purpose
To persuade
To manage
To inform

To sell

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Purpose
To persuade
Why does this matter?
10 Things Employers Want

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10 Things Employers
2. Developing Physical Skills

7. Gathering Information

Look Good
Type 35 WPM Error Free
Take Legible Notes

3. Communicating Verbally

8. Using Quantitative Tools

Converse One-on-One
Present to Groups
Use Visual Displays

4. Communicating in Writing
Write Well
Edit and Proof
Use Word-Processing Tools
Send Information Electronically

6. Influencing People

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Use Numbers
Use Graphs and Tables
Use Spreadsheet Programs

9. Asking and Answering the Right Questions

Detect BS
Pay Attention to Detail
Apply Knowledge

10. Solving Problems

Sell Successfully
Politick Wisely

Use Library Holdings

Conduct Interviews
Use Surveys
Keep and Use Records

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Launch Solutions

Purpose
To persuade
How do we do it?
Clarity
Honesty
Reason
Imagination

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Purpose
To persuade
What mediums will we work in?
written

oral

presentations
public speaking
meetings
letters
memos
reports
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visual

Purpose
To persuade
What software will we use?
Power
Point

Excel

Word

presentations
public speaking
meetings
letters
memos
reports
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#s

charts

Purpose
To persuade
What skills will we focus on?
Grammar
Spelling
Personal presentation
Communicating
Logical thinking
Rhetoric
Ethical judgment

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Process
Syllabus

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External
Customers
Suppliers

Investors

Distributors

Company

Governmen
t

Competitors
Community
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Media

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Internal
company
Board

Executives

Managers

Staff

Departments

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More Internal
departments
finance

management

marketing

production

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External Communication
Formal
Usually prepared by marketing or public
relations team
Press statements, investor letters, advertisements,
price changes, and litigation updates

Informal

Impressions of the organization conveyed when

employees interact with the outside world
Vocal tones, facial expressions, and general
appearances

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The Communication Process

sender

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signal transmission

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receiver

The Communication Process

sender

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signal transmission

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receiver

The Communication Process

sender

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signal transmission

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receiver

The Communication Process

sender

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signal transmission

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receiver

The Communication Process

sender

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signal transmission

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receiver

The Communication Process

sender

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signal transmission

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receiver

The Communication Process

sender

signal transmission

noise

noise

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noise
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receiver
noise

Improving Communication
Guidelines
1. Audience-centred
2. Foster open climate

3. Lean messages
4. Communicate ethically
pg 13

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Improving Communication
Guidelines
1. Audience-centred
2. Foster open climate

3. Lean messages

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Fewer messages

No distractions

Know protocol

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Improving Communication
Guidelines
4. Communicate ethically

Legal

Balanced

Can live with

Feasible
pg 17

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Analysis
It has come to my attention
pg 21

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Next
By Friday

By Tue

look over the text

especially

Study ch 1
Handbook

ch 1

2.1

Handbook
pg. 521 543
Proofreading marks

2.2
2.3

pg 544

QUIZ ON TUESDAY!
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