BUSINESS RESEARCH

PROCESS

Dr. Sanjay Rastogi, IIFT, New Delhi

Stages of the Research Process

Problem Discovery
and Definition

Discovery and
Definition

and so on

Research
Design

Conclusions and
Report

Sampling
Data Processing
and Analysis
Data
Gathering
Dr. Sanjay Rastogi, IIFT, New Delhi

Research Stages
Cyclical process - conclusions generate
new ideas
Stages can overlap chronologically
Stages are functionally interrelated
Forward linkages
Backward linkages

Dr. Sanjay Rastogi, IIFT, New Delhi

Problem
discovery

Problem Discovery
and Definition

Sampling

Selection of
exploratory research
technique

Secondary
(historical)
data

Experience
survey

Probability

Pilot
study

Case
study

Data
Gathering
Data
Processing
and
Analysis

Problem definition
(statement of
research objectives)

Experiment
Laboratory

Conclusions
and Report

Survey
Field

Interview

Nonprobability

Collection of
data
(fieldwork)
Editing and
coding
data
Data
processing

Selection of
basic research
method

Research Design

Selection of
exploratory research
technique

Questionnaire

Observation

Secondary
Data Study

Interpretation
of
findings

Report

The Business Research Process

Problem Discovery

Selection of
Sample Design

Exploratory
Research

Collection of the
Data

Selection of the
Basic Research
Method
Dr. Sanjay Rastogi, IIFT, New Delhi

The Research Process (cont.)

Editing and Coding

Report

Data Processing

Interpretation of the
Findings
Dr. Sanjay Rastogi, IIFT, New Delhi

Stages In The Research

Process

Problem Discovery and Problem Definition

Research Design
Sampling
Data Gathering
Data Processing and Analysis
Conclusions And Report

Dr. Sanjay Rastogi, IIFT, New Delhi

Problem Discovery And

Definition
First step
Problem, opportunity, or monitor
operations
Discovery before definition
Problem means management problem

Dr. Sanjay Rastogi, IIFT, New Delhi

The formulation of the

problem is often more
essential than its solution

Albert Einstein

Dr. Sanjay Rastogi, IIFT, New Delhi

Hypothesis
A statement
that can be refuted
by empirical data

Dr. Sanjay Rastogi, IIFT, New Delhi

If you do not know where you are going,

any road will take you there.

Dr. Sanjay Rastogi, IIFT, New Delhi

Research Proposal
A written statement of the research design
that includes a statement explaining the
purpose of the study.
Detailed outline of procedures associated
with a particular methodology

Dr. Sanjay Rastogi, IIFT, New Delhi

Defining Problem Results in

Clear Cut Research Objectives
Symptom Detection

Analysis of
the Situation

Problem Definition
Statement of
Research Objectives
Dr. Sanjay Rastogi, IIFT, New Delhi

Exploratory
Research
(Optional)