Google versus Microsoft: Clash

of the Technology Titans

Case Analysis

GROUP POKHIRAJ
ID
52 D 28
52D 33
50D 16
49E 02

Name
Abu Saleh
Farzana Afrin
Sarah Sayeed
Md. Muntasir Rahman

IBA| MIS case Analysis

Business Strategies of the Giants

Google:

Microsoft:

Multinational Cloud computing

Pooling of brightest minds in
the industry
Flexible Advertising Platform
Online Use of Office Apps
Ad Words programmer

Desktop Computing
Personal and professional
computing experience
Focus on privacy in
information use
Offering customers better apps
by responding to the change

IBA| MIS case Analysis

Google Business Model

Model #1

Use of Page Rank

search algorithm in
search
Video streaming and
sharing and free apps

Attract end users to

search and share
data

Ad agencies are
Paying Google to
reach end users

Model #2

Google drive
Free application s for
word
processing
&
presentation
Premium applications

Partnering with ERP

vendors to attract
users to take part in
cloud computing

IBA| MIS case Analysis

Sell to the business

consumers through a
reliable distribution
base e.g. Salesforce
Premium
applications
also
generate revenue

Microsofts Business Model

Windows
operating
system and
Office desktop
productivity
Apps

Offers an
array of
professional
utility and
information
security

IBA| MIS case Analysis

Customers
feel safe
purchasing
and using MS
systems and
Apps

Internet Vs PC Desktop
Due to the online presence of Google and offline dominance
of Microsoft, the clash between the giants has turned
into clash between internet and offline usage.
User friendliness: Microsoft app users wont agree to switch as
they have many years of dependency on such apps.
Sarbanes Oxley act: This act requires companies to submit
data on demand which necessitates cloud computing for
integrating remote offices.
Privacy: Internet ensures smooth data sharing and even
computing, but poses a threat to privacy and copyrights.
IBA| MIS case Analysis

Microsoft Attempts to Acquire

Yahoo!
Yahoo! Has over 20% of Internet Search market
which means easy market capture for Microsoft. No
internal scale development required.
Capturing Yahoo! Means capturing potential ad
business from Google.
Use information captured from the end browsers (of
Yahoo!) to know customer preferences and ongoing
buzz in application development platform.
IBA| MIS case Analysis

Yahoo! To Affect Microsoft Business

Model
Greater online presence
More web based application development which
means more investment in innovation
Capturing the online surfing and computing of its
office users and
Reinvent social media experience for the users.

IBA| MIS case Analysis

Was Microsoft Right To Pull off a

Buyout on Yahoo!?
Microsoft could have significant synergic effect since
it already operates a search engine.
less business restructuring cost as acquisition means
no need to build infrastructure from scratch
The down side is the disruptive effects of the
technology alien to its own business model.

IBA| MIS case Analysis

Google on the Way of Success

-Significance of Google Apps

IBA| MIS case Analysis

Google Apps or MS Office Apps?

Google Apps is preferable because-- File back-up capacity
Flexibility in working

BUT
For reliability and comfortably MS office Apps still
occupies a strong position in business

IBA| MIS case Analysis

Which One will prevail?

Google or Microsoft??
Google and Microsoft both are now part of the
ecosystem of providing better computing
Some professional tasks cannot be replaced by
online services
Privacy issues always demand an offline
professional environment
The upcoming age of high accessibility to internet
suits Googles strategy most
IBA| MIS case Analysis

GOOD DAY

IBA| MIS case Analysis