Académique Documents
Professionnel Documents
Culture Documents
McGraw-Hill/Irwin
21-2
NEW PRODUCTS
MANAGEMENT
Merle Crawford
Anthony Di Benedetto
7th Edition
Irwin/McGraw-Hill, 2003
31-3
PART
ONE
OVERVIEW AND OPPORTUNITY
IDENTIFICATION/SELECTION
41-4
51-5
CHAPTER ONE
THE MENU
61-6
Source: Roy Furchgott, "The Best Products of 2000," Business Week, December 18, 2000, pp. 76-88.
71-7
Intelligent refrigerators will track food inventories, and will either provide a
hard-copy shopping list or send an electronic list to a home-delivery service.
Intelligent wallpaper will transform a wall to a television, a computer screen,
works of art, etc.
Robotic lawn mowers will tend the grass within any specified boundary.
Nanny-cams hidden in teddy bears permit parents to watch their children at
daycare; camera-surveillance systems will keep an eye on latchkey kids
home alone.
Holographic storage will be used to store and retrieve home videos.
Lasers and decay-preventive gum and toothpastes will minimize the need for
the dentists drill.
Robots will dispense gasoline, and know your preferred grade.
Smart heart pacemakers will be placed in the wrist.
Source: Marian Salzman and Ira Matathia, Lifestyles of the Next Millennium: 65 Forecasts, The
Futurist, July-August 1998.
81-8
Microwave ovens
Aspartame (NutraSweet)
ScotchGard fabric protector
Teflon
Penicillin
X-rays
Dynamite
In each case, an accidental discovery -- but someone knew
they had something when they saw it!
91-9
New-to-the-World Products
Polaroid camera, in-line skates, Kevlar, word-processing software
Product Improvements
frozen yogurt, Miller Lite, Windows 98, plain-paper fax
Repositionings
Arm & Hammer baking soda
1-10
10
40
10
Sometimes Quoted
in Press
Research Reports
Sometimes Claimed
1-11
11
Budweiser
Ivory
Coca-Cola
Maxwell House
Kodak
General Electric
Steinway
Wrigley
Kleenex
Waterford
L.L. Bean
Ford
John Deere
Maytag
JCPenney
Sears
Colgate
Hershey
Gillette
Ticonderoga
1-12
12
Figure 1-6
Quality
Value
Time
Cost
1-13
13
Figure 1-7
Personal Computer
Microwave Oven
Photocopier
Pocket Calculator
Fax Machine
Birth Control Pill
Home VCR
Communication satellite
Bar coding
Integrated Circuit
Automatic Teller
Answering Machine
Velcro Fastener
Touch-Tone Telephone
Laser Surgery
Apollo Lunar Spacecraft
Computer Disk Drive
Organ Transplanting
Fiber-Optic Systems
Disposable Diaper
MS-DOS
Magnetic Resonance Imaging
This list was compiled in the early 1990s. Since then one
would certainly have to add the Internet. Anything else you
would add? Which would you delete?