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Introduction to the
World of Retailing
CHAPTER 01
McGraw-Hill/Irwin
Retailing Management 8e
1-1
What is Retailing?
CHAPTER 1
2
Examples of Retailers
CHAPTER 1
2
Retailers:
Kohls, Macys, Wendys,
www.Amazon.com, Jiffy
Lube, AMC Theaters,
American Eagle Outfitter,
Avon, J.Crew
Distribution Channel
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2
1-4
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2
1-5
Manufacturing, Wholesaling
and Retailing
CHAPTER 1
2
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Manufacturing, Wholesaling
and Retailing
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2
1-7
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1-8
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Retail Sales:
Over $4.1 trillion in annual
U.S. sales in 2005
Employment:
Employs over 24 million
people in 2005
One of the largest sectors for
job growth in US
Social responsibility
Global player
1-9
Social Responsibility
CHAPTER 1
2
http://www.asyousow.org
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Social Responsibility
CHAPTER 1
2
IKEA
Starbucks: pays its farmers 42% more
than the commodity price of Arabica
coffee beans
Target: community giving programs (5% of
income, $3 million a week)
Opportunities in Retailing:
Management Opportunities
CHAPTER 1
2
Opportunities in Retailing:
Management Opportunities
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Financially rewarding
5-year salary of buyers: $50,000 - $60,000
5-year salary of store managers: $120,000 - $160,000
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Opportunities in Retailing:
Entrepreneurial Opportunities
Retailing provides opportunities for
people who want to start their own
business
Some of the worlds richest people
are retailing entrepreneurs
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2
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2
Retail Strategy
CHAPTER 1
2
Intertype competition
(e.g., Dillards vs.. WalMart)
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Retail Strategy
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2
Identifying customers
What are the significant
demographic and lifestyle trends
Who are your target
customers
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Retail Strategy
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2
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2
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2
Customer
Service
Store Design
and Display
Merchandise
Assortment
Retail
Strategy
Pricing
Location
Communication
Mix
1 - 20
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2
Misconceptions About
Careers in Retailing
CHAPTER 1
2
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Keywords
CHAPTER 1
2