Entertainment

•Reliance capital was incoporated in 1986

•7 million investors
•100 million customers
•2700 outlets in over 625
cities
• Market Capitalisation
more than Rs 25,000 crore
•Average daily trading in BSE is
10,00,000 shares
 BUISNESS PORTFOLIO INCLUDES

Reliance capital

Reliance Reliance Reliance

mutual funds general insurance life insurance

Reliance Money
WORKING OF A MUTUAL FUND
• Reliance mutual fund was
first introduced on 5th june
1997
• 4 million investors

• Having 28 schemes
• Achievements & Awards
• NDTV profit business
leadership award
• CRISIL mutual fund award
• ICRA mutual fund award
 Types of General Insurance

1.Health
2.Personal accident
3.Fire
4.Engineering
5.Marine
6.Motor
7.Liability
8.Travel
 Market share of Reliance General
Insurance
10%
20%
6%

11%
new india
united
oriental
13% icici
reliance
bajaj allianz
9% iffco tokio
others

15%
16%
Reliance
General
Insurance
Total market of General insurance business is Rs 6,678 crore
• 5th Ranking
•Growth Rate 322%
•Number of products are
32
• Number of policies sold

this year 15 lakhs

 Market share of Reliance life insurance

7%
4%
6%
lic
6%
reliance
4%
icici

bajaj
73% allianz
sbi life
others(11)

Reliance life Insurance

Total market of life insurance sector is Rs 75,406 crore

The Late Dhirubhai Ambani dreamt of a digital India —
“Make the tool of information and communication available
to people at affordable cost”.
 PROFILE OF RELIANCE COMMUNICATION
• TYPE : PUBLIC (BSE: RCOM)
• FOUNDED : 2004
• HEADQUATERS : MUMBAI
• KEY PEOPLE : ANIL AMBANI, CHAIRMAN
• SATISH SETH, VC
• INDUSTRY : TELECOMMUNICATION
• PRODUCT : GSM,CDMA,BROADBAND SERV
• REVENUE : US$4BILLION
• EMPLOYEES : 8000
 COMPETITORS OF RELIANCE
COMMUNICATION
• TATA/VSNL
• BSNL/MTNL
• AIRTEL
• IDEA
• HUTCH
MARKET SHARE OF RELIANCE
COMMUNICATION IN GSM AND
CDMA
 C D M A m a rk e t s h a r e

O t h e rs , 0 . 0 7 %
Ta ta , 3 5 .3 0 % R e lia n c e
Ta ta
R e lia n c e , 6 4 % O t h e rs
 M arket sh are o f teleco m o p erato rs in GS M
Relianc e seg m en t
3% O thers
A irtel
10% A irtel
Idea B S NL
30%
12% V odafone-E s s ar
Idea
V odafone-
B S NL Relianc e
E s s ar
23% O thers
22%
 INDUSTRYWISEMARKET SHARE
M A N U F A C T U R IN
MARKET SHARE OF D A T A S E R V IC E PG R O V ID E R
S O F TW A R E
100% R E L A T E D F IR M S
80%
DATA SERVICE 60%
40%
D E S IG N IN G
A G E N C IE S
20%
0% E XP O R T E R A N D

PROVIDER D IS T R IB U T O R

L
IN S U R A N C E A N D

TE

E
TA N L

RE L
NC
SN
AIR

T
S E C U R IT IE S

LIA
/M

/V
TA
NL
BS
O TH E R S
MARKET SHARE OF
V O IC E S E R V IC E P R O V ID E R
VOICE SERVICE M A N U F A C T U R IN G
80%
PROVIDER 60% S O F TW A R E
40% R E L A T E D F IR M S
20% D E S IG N IN G
0% A G E N C IE S
E XP O R TE R A N D
D IS T R IB U T O R
IN S U R A N C E A N D
AIRTEL
BSNL/MTN L
S E C U R IT IE S

RELIANCE
TATA/VSNL
O TH E R S
S.W.O.T ANALYSIS OF RELIANCE:

STRENGTH:
 CDMA Technology is the best in the telecom sector.

 Reliance communications has its own optic fiber network and eventually cover
116,000 km, with the ability to seamlessly connect every individual, home, and
office in all 640,000 villages and 2,500 towns and cities of India.
 Reliance communications will offer revolutionary, data, video and value-added
services at a cost affordable by all .
 Reliance’s brand name is also one of strength of Reliance.

 Second largest data centre in Asia.

WEAKNESS:
 Commitment problem.

 Late entrant.

 Lack of awareness about Reliance’s product in the market.

 Reliance’s process time is high.

OPPORTUNITY:
 3G technology is a new area which is to be captured and reliance has a good scope over
there.
 China is the biggest market in Asia Pacific with a subscriber base of 48% of the total
subscribers in Asia Pacific. Compared to that India’s share in Asia Pacific Mobile
Phone market is 6.4%. Considering the fact that India and China have almost
comparable populations, India’s low mobile penetration offers huge scope for growth.
 India‘s mobile phone subscriber base is growing at a rate of 82%.

 The Internet Access Market in India is all set to grow twice the existing value what with
the increase in literacy level, increasing consumer awareness, PC penetration etc.
THREATS:
 Competition from local players such as Sify and Spectra net.

 Reliance communication is mostly based on CDMA technology. Therefore

there is threat from GSM technology because most of the population is
using GSM technology .
 Price war among different service providers
LIMITATION:
 Incomplete knowledge of the telecom products.
 Right person was not always available for information.
 Because of the busy schedule of the employees of the companies
they could not give time to unofficial persons.
 Sometimes the concerned person did not know about the details of
the network being used.
 Sometimes the company officials could not share the information
because of some official reasons.
CONCLUSION:
From the study it is clear that Airtel is a clear winner in all
departments but Reliance has to improve a lot. Reliance has to
generate awareness in the mind of the customers regarding their
products. Reliance has to improve its process time but also after
sale service to retain the customers. In CDMA technology Reliance
is the best but in GSM technology it has to improve a lot to capture
the market. Reliance also has to increase its promotion campaigns.
Telecom sector is increasing day by day and it provides
a huge opportunity for growth for Reliance.
Reliance Entertainment
Reliance Entertainment
 Reliance Adlabs
 IMAX
 Advertise
 FM
 RELIANCE ADLABS

• Manmohan Shetty started as a

small film processing unit.
• In June 2005 Reliance ADAG
became majority shareholder in
Reliance Adlabs
Adlabs
• In 2006 entered into TV Content
creation by becoming majority
shareholder in “Siddhartha
Basu`s Synergy Communication
“,a leading player in Quizzes and
Game shows in India Reliance IMAX
Reliance
Reliance FM
Advertise
 Reliance ADLABS
Innovations -:
• In 1989 ,firm entered
mainstream cinema processing
and by 2007,processes 70% of
Hindi films.
• Innovated from 16mm to 35mm
and introduced colour correction
processing.
• With up swinging economy,
made a timely entry in 2001 by
launching first IMAX theatre in
Mumbai.
 Reliance IMAX
• IMAX ,1967 , Canada.
• IMAX giant screen -:
i. IMAX cinema Systems.
ii. 15/70 films.
IMAX Cameras
• 225 IMAX cinemas in 26
countries.
• Images of surpassed quality,
enhanced by 15/70. IMAX Projectors
• 15/70 image is 10 times
bigger than 35mm frame and
3 times bigger than standard
70mm frame with unique
IMAX projection technology.
 Reliance IMAX
• Created India's first and World`
largest IMAX Dome along with
4 conventional cinemas having
sitting capacity of 520 and
1225 seats respectively.
• Films viewed on IMAX Dome
screen are 45-50 minutes with
10 shows daily.
• IMAX 3D is equipped with
twin-lens projection system.
• Twin lens enables images to
leap from giant screen to seats
along with polarized glasses or
a cordless headset
 Reliance Advertise
• What is Cinema Advertising..?
• Adlabs advantage.
 Types -:
• First Cut. First Cut (First
• Promotions -: Screening
before the
Product launches , Sampling , Popcorn Cones , On- release)
floor contests.

• On-Screen and Off-Screen

Branding -: Promotions
a) On-Screen is fantastic and always work.
It can be by Slide displays and commercial displays.
b) Off-screen is strategic in nature because brands are
made visible at strategic places in cinema like Lifts,
Staircases, Restrooms, Washrooms, Floor stickers.
On-screen /
Off-screen
branding
 Reliance big FM
 Reliance FM under the name “BIG”.
• Strategy of First Phase and Virgin territories

IP Protocol technology from AXIA Tech. ,USA.

Paid 110 Crore for license fee for 44 cities.
Signed Big stars……. like “Abhishek as Brand Ambassador for Big FM”.
Ad Slots.
 RELIANCE ENERGY

• Reliance Energy Limited, incorporated in 1929,

is a fully integrated utility engaged in the
generation, transmission and distribution of
electricity.
• Distributes over 5000MW of power
• Powering 2 out of three homes in Mumbai & 1
out of two in Delhi.
• Serving over 25 million consumers in Mumbai,
Delhi ,Orissa & Goa
 GENERATION

TRADING POWER RELIANCE ENERGY TRANSMISSION

DISTRIBUTION
 GENERATION
• Power generation capacity of 941 MW in Maharashtra,
Goa,Andhra Pradesh kerala & Karnataka
• The 941 MW Generation capacity of the Division comes
from five projects:
• Dahanu TPS - the 2x250 MW multi fuel based thermal
power station at Dahanu near Mumbai.
• 8 MW Wind Farm Project at Jogimatti in Karnataka.
• BSES Kerala Limited: The 165 MW combined cycle
power station at Kochi, Kerala.
• BSES Andhra Power Limited: The 220 MW combined
cycle power plant at Samalkot in Andhra Pradesh.
• Goa Power Station : The 48 MW naptha based
combined cycle power plant at Goa.
 TRANSMISSION
• The Transmission department is
responsible for the transmission of power
at 220 KV from DTPS to the company’s
area of supply in Mumbai suburbs.
 DISTRIBUTION
• Distribution is the key to efficient and reliable
power supply
• Seven decades of experience and continuous
investment in modernizing its distribution
infrastructure have helped the company achieve
the enviable distinction of operating its network
with 99.93% reliability!
• The efforts made towards achieving higher
levels of efficiency have reduced distribution
losses to 12.01% - The lowest in the country!
 EPC DISTRIBUTION

•Power Plant for Godavari Sugar Mills

• Limited at Sameerwadi, Karnataka.

Kochi power station

Power Plant of Gujarat State
Electricity Corporation Ltd. at Dhuvaran, Gujarat
 POWER PLANTS
•12.5 MW Lignite Based Power Project for Grasim Industries Limited at
Tamil Nadu
.
•75 MW DG based Power Plant for National Institute of Biologicals, Noida.

•3 MW Captive Power Project for Alok Industries Limited at Gujarat.

•2.5 MW D.G. set based Captive Power Plant for ITC, Bangalore
EMPOWERING PEOPLE IS THE BEST
WAY TO UNLEASH CAPABILITIES