BROUGHT TO YOU BY

Abacus Desk

2014

SEO INDUSTRY

INFOGRAPHIC SURVEY

Search Engine Optimization (SEO) is the process of Improving the

visibility of a website or a web page in search engines "Natural", or
un-paid ("Organic" or " Algorithmic) search results.

Fun Facts
94%

3.5 People

865 Million

67%

of online traffic to business

websites comes from search
engines.

of Websites globally
mention "SEO"

Look up SEO on Google

every Second..

of companies expect to
increase their SEO budget.

Why you need SEO ?

SEO is an important inbound marketing tool, Since every one is looking for information related to
business service or product online. Being found on search results is an option you cant overlook.

Internet has global reach so not only you can serve your local customers, you can also eye the global
market as well. Since its all integrated, SEO does wonder to your brand reputation.

The bottom line is that inbound marketing is one of the most effective and inexpensive
branding exercise. It improves customer confidence on your product, it increase your
market reach and it also works for you 24x7. Abacus Desk helps you realize the true
potential of the Internet using effective SEO and Social Marketing.
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Market Share of Search Engines

04%
ASK

Google is the Master of Search !

23%
Yahoo/Bing
73%
Google

Google is truly considered as the gateway

to the internet. Its most preferred search
engine followed by Bing / Yahoo. Such is
the might of Google that Yahoo and Bing
had to join hands to compete in search
advertising and they are still distant
second to Google. Abacus Desk has
certified partnerships with both Google
and Bing to get you the best of both
worlds.

Knowing Your Target user.

52%
Men
Male are the leading users of internet
and thus are majority consumers of
search results.

48%
Women
Women are close second but are more
spenders compared to men.

With the option to profile your users Internet Marketing helps you to penetrate even
deeper than you can ever imagine. Abacus Desk can help you micro target your user
based on Language, Gender, City, Country, Device type and even by the content they
like to consume.
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Targeting the Right Users

Search Engines are most effective medium
to reach your TG

75% users find a website

via Search Engines

Targeting specific user profiles is a huge

advantage that comes with internet
marketing. Abacus Desk uses the content
marketing and social media marketing to
target the audience which can get easily
converted to more business.
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What does it takes !

SEO Tactics Share

18

25

SEO
Tactics

7
11

39
Mobile Marketing
Article Marketing
S.Media Marketing
Email Marketing
Video Marketing

An effective SEO campaign should

cover all the tactics. You need to have
quality content presence and user
engagement across all platforms.
Abacus Desk has a team of experts
which will strategize your campaign
and will get your brand positive
recognition
signals
across
all
platforms.

Agency/Consultancy type

USA
SEO Consultancy
Web Design Consultancy
Viral Marketing
Advertising
S.Media Marketing

AUSTRALIA

INDIA

CANADA

INDIA has the most concentration of web design Agencies

unlike the west where the SEO and Online Advertising concept
is more prominent. Abacus Desk is the preferred inbound
marketing agency for businesses in US and Canada.
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5 Key SEO Service Areas

Social Media

Analytics
Understanding the market
and current traffic trends

Optimization
Fine tuning the website and
landing pages for rankings

Engaging users on Social media

and optimizing the presence on
social media

Content marketing
Creating and distributing quality
content like blogs, videos,
graphics and presenations.

Link building
Networking and opportuniites
to build quality links.
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Web Marketing Process

43%

Search Engine
Marketing

28%

Social Media
Marketing

19%

Paid
Marketing

10%

Article
Marketing

Web Marketing varies a from one campaign to the other, but the thumb rule for every
campaign has to cover all these techniques in varied quantity depending on campaign
requirements.
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Main Factors of SEO

Programmers

Marketing
Stuff

Off-page
Factors

On-page
Factors

Analysis

Social
Networks

Community
Managers

Users

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The 360 Degree SEO

We cover all the bases !
The challenge to get consistent
rankings and traffic is to cover all the
channels and platforms. They say if
Content is the King the Distribution is
the queen. We at Abacus Desk have
this unique approach to distribute
content across all platforms and to get
maximum visibility.

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Top 5 Analytics
18%

13%

25%

12%

22%

Google Analytics
WordPress Stats
Omniture
Kiss metrics
Compete

Top 5 Analytics Tools

Its very important to use the analytics from various sources correctly deduce the
effectiveness of any campaign. Abacus Desk uses the top Analytic tools to be on top of
the game. We have google certified analytics professionals in our team.
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Geo Targeting
58%

87%

71%
56%
Content
Social Media
Local SEO
Paid Search Advertising
Display Advertising

Targeting Tools

Geotargeting is another huge advantage with

SEO
Abacus Desk uses the best tools available
to positing your brand in the intended geo
locations. We have strategic partnerships
with brands which helps us to achive this.
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Networking with Thought Leaders

9 out of 10 people read reviews online
before making any purchase decision.

Thought Leaders are Great Resources

to amplify the content.

Information makes people powerful, they

like to make well informed decisions and
do like the process of doing research
before any purchase.
Abacus Desk gets your business content
amplified by the thought leaders in your
industry, With positive reviews from the
high Authority blogs you are bound to get
better conversion rates.
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The SEO Pyramid

On-site User,
Engagement,
Social Media,
Viral Marketing...

Social
Keyword
brainstorming,
Anchor text, H1s,
Metas, Text...

Link creation,
Scalable,
Content-based
Link Strategies...

Link Building
Keyword Research
& Targeting

Accessible, Quality Content

245 Million People in

India use the internet
We are still just 14% of our total
population. Its only gonna go up from
here. Internet is the major influencer
and your cant ignore it. We at Abacus
Desk leave no stone unturned to get
you on top of contextual search
results. We do quality content, link
building and social media marketing.

URL structure, Sitemaps, Bot Accessibility...

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Top 5 SEO Channels

76%
58%
34%

62%
30%

The Most important Web

Marketing Channel - 2015
Online Advertising
Search Engines Optimization
Video Marketing
Social Media Marketing
Pay Per Click

Social Media Marketing tops the most important web marketing channel, This is a
trend which will not go down. We might see a increase in the Pay Per Click campaigns
as they provide instant results. But SEO still is a good investment as it does wonder to
brand reputation.
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Winning Web Presence

Browser Friendly
Search Friendly
Mobile Ready
Online Reputation
Social Presence

Essentials of a Winning web Presence

Its every where and its got you thats why

its called web
Information technology is effecting our
lives in more way than we can
imagine. Its fuelling business growth,
and driving innovation. We are Abacus
Desk are aware of the core idea of a
winning web presence, It should cover
all bases from being browser friendly
to having a great social engagement.
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Mobile SEO
117 Million People in India use the Mobile
Internet
Your Mobile Site

Next Big Growth

100 Users

This is too big a market to be ignored,

Smart phones have been the biggest
driver of Social media and web to the
masses.
So it becomes all the more important
to have a website which is mobile
ready and thats why we have experts
in responsive web design and web
applications.
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Social Media Marketing

Social Lead Conversion rate is 13% Higher
than the average lead conversion rage.
Social Media has changed the
marketing landscape, Elections are
won using social media. Its too
important to ignore.
We know that social media plays a
huge role in your brand positioning
thats why we are partners with Social
Media Giants like Facebook

54%

Online users rely on social media for their buying decisions

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Search Engine Word Map

Over 05
Billions
Over 09
Billions

Over 10
Billions
USA
France
India
Brazil
Russia
Australia

Over 03
Billions
Over 02
Billions

Over 09
Billions

OVER 1000 BILLIONS

Global searches being conducted every month
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The Short Cuts to Avoid

Paid links

Stuffing

Cloaking

Hiding

Link Spam

Search Engines are growing smarter, they are developing a better understanding of
human behavior. Google is quick to penalize all the shortcuts like keyword stuffing,
paid links and cloaking. We are Abacus Desk only use Ethical SEO techniques to get you
promoted and that is creating quality content and engaging your users effectively.
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Get in Touch
Address (Head Office)

Web

5E/7 B.P Railway Road. Faridabad 121001

Website: www.abacusdesk.com
Email: info@abacusdesk.com

Phone

Social Media

Mobile: (+91 ) 9350059390

Phone: (+0129 ) 4021258

Twitter:twitter.com/abacuswebdesign
Facebook: facebook.com/abacusdesk

Network
New York: (+1 ) 973 234 3941

Skype
You can set up an Online chat
with us via Skype 24/7
Username: manumayank12

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