Delong德隆集团战略2

Delong/000220/SH-PR-APPD01mkt(97GB)
--
000
**
10.0%
90.0%
10.0%
9.0%
23.5%
0.3%
9.0%
0.7%
11HP
28,991
16,396
22,126
1992
1995
1998
2,347
2,890
1995
1998
11~21HP
32,287
1,646
CAGR
=10.0%
24,759
18,246
1992
21~61HP
1992
1995
1998
33
1992
78
1995
117
1998
61HP
172
1992
208
1995
288
1998
*
** 1998
Business Trend Analysts Leading Edge, 1997
15,993
21,675
23,044
1992
1995
1998
583
644
6.3%
70.7%
6%
2.0%
7.9%
1.7%
2.6%
1.0%
3.9%
0.8%
36%
23.8%
455
32,604
1992
9.9%
25,099
1995
358
18,518
1992
450
1995
1998
565
1998
272
340
317
1992
1995
1998
273
271
1992
1995
216
1998
1992
1995
7,763
1,224
Business Trend Analysts Leading
Edge, 1997
1998
1992
1,779
1995
1998
10
80~85%
90~95%
Briggs& Stratton
Tecumseh
Kohler
Deere
40~50%
70~80%
Honda
Harley-Davidson
Yamaha
Kawasaki
30~40%
60~70%
Tecumseh
Honda
Briggs& Stratton
Onan
70%
80~90%
Bombardie
Yamaha
Kawasaki
Suzuki
70%
80~90%
OMC
Yamaha
Suzuki
Kawasaki
(/)

(85%)
1998
100%=32.6
23.8
0.8
1.0
1.7
2
70.7%
Business Trend Analysts, Leading Edge, 1997

5
4,105*
5,000*
5,870*
CAGR=
6.1%
3,780
2,915
CAGR=
12.6%
1,864
1992
1995
1998
583
644
1,000
454
1992
1995
CAGR=
6.0%
1998
1992
1995
1998
*
6
6,132
>749cc
450~749cc
350~449cc
125~349cc
<125cc
5,088
5,052
1,313
1,394
804
722
366
409
1,832
1,778
1,042
763
758
1992
1995
1,367
1,165
368
1,962
1998
* /
7
644
455
Scooter
Dual-purpos
Dirt Bike
583
24 7
84
22
85
7 17
253
75
224
Street Motocycle
ATV
175
245
277
1995
1998
182
1992
Honda
Yamaha
Harley-Davidson
Kawasaki
2,136
1,478
CAGR=
13%
1,022
1,207
665
CAGR=
22%
366
1992
1995
1,000
1998
565
450
358
1992
1995
CAGR=
7.9%
1998
1992
1995
1998
* 0~100kw
10
100%=565
100%=450
100%=358
21-135HP
18
33
18
29
27
68%
53
40
1992
1995
1998
6.7-21HP
14
0-6.7HP

11
Coleman
36%
Honda
14%
General Electrical
16%
Deere & Co.

(Homelitebrand)
9%

12
5,068
1,159
400
1995
6,700
CAGR=
4%
1,266
CAGR=
21.2%
1992
6,300
1998
1992
1,000
1995
1998
184
189
79
1992
CAGR=
15.6%
1995
1998

13
Bombardier
35%
Yamaha
15~25%*
Kawasaki
10~15%*
Polaris
10~15%*
Arcto
8~10%*
*
14
4,968
5,857
6,568
CAGR=
4.8%
1,780
1,599
1,073
CAGR=
8.8%
1992
1995
1998
273
271
1,000
216
1992
1995
CAGR=
15.6%
1998
1992
1995
1998

15
Outboard Marine
Corp.
36.5%
Brunsewick
34%
Yamaha
12.5%
Suzuki
4%

16
/
1997
100%=6,088
100%=23.04
6.4%
0.6
0.8
28.8%
30.1
4.2
7
22.1
32.1
6.6
2.2
9.5
1.4
18.4
6.2
13.4
9.5
0.7

17
/
/
1,570
/
1,013
1,166 1,198
1,111
CAGR
=2.8%
1,755
1992 95
1,039
CAGR=
9.1%
1992 95
1,319 1,325
98
3.0%
1992 95
297
243
255
1992 95
98
-2.5%
98
1,347 1,465
1,025
98
CAGR
=6.1%
1992 95
267
98
184
192
1992 95
98
-5.3%
2,898
2,859
2,835
0.2%
166
180
195
2.7%
1,316 1,351
337
364
1992 95
427
4.0%
98
1992 95
912
6.8%
98
X
7,300 6,944
5,500
1992 95
98
128
147
1992 95
98
118
3.7%
1992 95
98
4.0%
1992 95
98
18
/()
/
Market
271
343
59
404
54
54
1992 95
98
98
6,318
7,408
4,598
379
409
1992 95
98
342
101
CAGR
=6.9%
1992 95
3.0%
CAGR=
-1.5%
CAGR=
9.8%
80
1992 95
133
X
=4.7%
1.7%
98
294
1992 95
98
474
1992 95
325
98
/l
-0.8%
144
346
521
1992 95
577
138
1992 95
3,949
137
98
333
375
8.9%
1992 95 98
596
1992
95
98
2,405
1,691
2,003 2,190
5.6%
98
1992 95 98
1992 95
98
13.8%
7.7%
1992
4.4%
9.8%
1992 95
811
374
5.5%
3,783 4,224
5,469
1.0%
161 166 171
272
98
4,756
95
98
125
148
1992 95
98
95
19
Murry, MTD, FHP
Dixon, MTD, Toro
Deere, MTD, Toro
Murry, MTD, FHP
Deere, MTD, Murry
Toro, MTD, Murry
N/A
FHP
Toro, Textron, Deere
; Business Trend Analysts, Leading Edge, 1997

20
1997
100%=6.2
2.9
35%
1.1
0.4
3.9
1.5
3.9
2.9
0.7
0.2
0.2
65%
0.7
1.0
Snapper
MTD
Toro
Deere
FHP MTD
Murray
21
-
-
Murray
22
13
Others
17
Tecumseh
26
44%
6
Decks
6
14
70%
Briggs &
Stratton
Briggs & Stratton
B&S Inside

B&S
* 1996
OPEI Briggs & Stratton annual report
23
1997
83%
83
70
70
68
65 %
65
59
40
Business Trend Analysts, Leading Edge, 1997; Freedonia Group, 1998;

24
/
, 1997
100%=6,200
4,030
35
1,773
766
645
65%
564
Sears,
Montgomery
Wards,
JC Penny
Wal-Mart
K-Mart
Traget
Home
Depot,
Lowes
282
Hardware
Store,
Freedonia Group, 1998

25
26
()
27
96%
90%
10
1996
1999

28
Deere
Toro
MTD
Murray
Black and
Decker

Toro
29
30
EPA
19957EPA
25
HC
1
199912EPA
1
EPA
HC+Nox (g/kw-hr)
02
03
<20cc
EPA
226 200
72
72

20-50cc
EPA
187 168
72
72

>50cc
EPA
72
72

<225cc
EPA
25
25
16.1 16.1

>225cc
EPA
18 16.6
9
9

04
05
06
07
08
150
72
100
72
50
72
50
72
50
72
129
72
89
72
50
72
50
72
50
72
138
72
129
72
110
72
91
72
72
72
25
16.1
25
25
25
25
16.1 16.1 16.1 16.1
15.0
9
13.6 12.1 12.1 12.1

9
9
9
9

<225cc
A
B
C
>225cc
A
B
C
50
300
66
250
500
250
500
1,000
OHV

EPA
31
80%

Textron
Deere
Toro
Honda
Snapper
Ariens
Simplicity
MTD
Dixon
Murray
FHP

32
36%
28
Murray
40%
MTD
38
17
19
Toro
Others
14
8
MTD
47%
Ryobi
26
Deere
Electrolux
AB
11
Electrolux
AB
Others
16
Others
Murray
80%
Business Trend Analysts, Leading Edge, 1997; Murrays Report;

33

34
1999
100%=4,407
100%=4,407
1.8
1.7
2.5
5.7
16.3
29.1%
13.3
35.6%
22.7
19.7
26.2
25.4
Euromonitor, September 1999

35
/
1999
880
845
4,407
1,177
283
/
()
2,982
/
(
)
Euromonitor, September, 1999

36

Delong德隆集团战略2

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Delong德隆集团战略2

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Delong/000220/SH-PR-APPD01mkt(97GB)

Business Trend Analysts, Leading Edge, 1997

Business Trend Analysts, Leading Edge, 1997

Deere & Co.

Business Trend Analysts, Leading Edge, 1997

Business Trend Analysts, Leading Edge, 1997

Business Trend Analysts, Leading Edge, 1997

Business Trend Analysts, Leading Edge, 1997

Business Trend Analysts, Leading Edge, 1997

Business Trend Analysts, Leading Edge, 1997

Business Trend Analysts, Leading Edge, 1997

Murry, MTD, FHP

Dixon, MTD, Toro

Deere, MTD, Toro

Murry, MTD, FHP

Deere, MTD, Murry

Toro, MTD, Murry

Toro, Textron, Deere

; Business Trend Analysts, Leading Edge, 1997

Business Trend Analysts, Leading Edge, 1997

Briggs & Stratton

Business Trend Analysts, Leading Edge, 1997; Freedonia Group, 1998;

Freedonia Group, 1998

13.6 12.1 12.1 12.1

Business Trend Analysts, Leading Edge, 1997; Murrays Report;

Euromonitor, September 1999

Euromonitor, September, 1999

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