PRESENTED BY:

GROUP 5: - RITIKA MANDAL(24)

SUNAYANA PAIKRAY(25)
RANJITA SAHU(26)
ARPITA MISHRA(27)
SHAHBAZ KHAN(28)

Demandable business
low cost standardized food
mode of time pass for youth
keen interest of kids
Risk is low
Low Investment
Major target to kids, teenagers and
college/school going and busy corporate
personnel
Service kind of business

To provide authenticate, affordable and healthy

snacks to our customer.
To present in every space where snacks can be an
integral ingredient.

CHOICE MISSION

To provide a fair price, nutritional, qualitative product and

service to our customers
To maintain a clean, comfortable and well maintained
premises for our customers and staff
To ensure that each customers receives prompt,
professional, friendly and courteous service
To ensure that all guests and staff are treated with the
respect and dignity they deserve
Maintaining all these objectives we shall be assured of a fair
profit that will allow us to contribute to the community.

Infrastructure
1700 sq.ft area containing
Product display unit
Customer seating space
Kitchen space
Vehicle parking space
Billing counter
Storehouse cabin

Location
Near college area
Near corporate area

No of staffs: 5
Variety of products offered:
pizza, pasty, burger, samosa, cutlets, sandwich,
cookies.
Coffee, soft drinks.
Skills:

Employees with Technical skill for handling machinery

equipment
Conceptual skill for taking managerial decision
Human skill for communicating clients

Suppliers, Distributors.
Planned equipments and Physical Assets:
Micro oven, Refrigerator, chairs, table, showcase, Music system, TV,
Computer system, Interior decoration, lightening system, factory
building

The shop will be open 7 days a week with hours as follows:

Monday
10:00 am 9:00 pm
Tuesday
10:00 am 9:00 pm
Wednesday
10:00 am 9:00 pm
Thursday
10:00 am 9:00 pm
Friday
10:00 am 10:00 pm
Saturday
10:00 am 10:00 pm
Sunday
12:00 pm 7:00 pm

Check all the zoning Laws

Setting terms and conditions for getting the lease
Permission from food safety and food service establishment
Getting a business license first
Permission from local environmental health department
Get a ISI certification
Income tax exemption and Sales tax exemption as per the State
Government policy
Incentives and concessions in power tariff etc
Registration for rental property
Renewal of all registration process
All necessary copyrights, trademarks, patents etc.. are taken.
Insurance consideration: Property Insurance
Workers compensation Insurance
General liability Insurance

Use of Funds

Buildings/real estate
Leasehold improvements50,000
Capital equipment
110,500
Location/administration expenses
14,800
Opening inventory
Advertising/promotional expenses 10,000
Other expenses
1,200
Contingency fund
10,000
Working capital
172,500
Total Use of Funds
369,000

Total Start-Up Expenses

Total Start-Up Assets
Total Required Start-Up Costs

253,000
116,000
369,000

Owners' and other investments

30%
Bank loans
70%
(Urban cooperative bank,
Utkal Gramaya Bank at an interest of 7.8%)

MARKETING PLANS:
Build customer loyalty in the new market by
innovative sales strategy
Segmented according to the basis of age,
income, profession and time availability
After segmentation we target two types people
as our target: young people, children
Positioned our product as: high quality,
reasonable, reliable

PRICING PLANS:
Choice will introduce its products at 20%off
compared to competitors regular price during
the first month in addition it will co-sponsor
local charitable events to raise the visibility of
the brand
Moreover, we will need to lower the price to
hold the market share at the time of
competition
Keep reasonable price and provide quality
product for customer acceptance.
After covering the cost we set a profit margin
for our pricing.

PROCUREMENT PLANS:
Procure bakery like bread, buns etc.. from the
local certified bakery firms
For vegetables we have a direct type up with
the Udyan fresh
For factory building we contract a A class
contractor having space management idea.
For machinery we consult a good engineer.

Word of Mouth
Leaflets, Banners, Hodings
Event Marketing -We plan on joining our local
chamber of commerce and utilizing the services on
our grand opening
Website:-We will stay current with industry trends
and have a webpage, Facebook page and Twitter
site.
Radio and TV channel advertising
Our menu, map, and hours of operation will be
easily accessed. In the future we may consider fax
or email orders as well a phone application
services

Any questions???