CONTENT

1. Theory: 30 periods, includes 5 chapters

- Chapter 1: Introduction to e-commerce
- Chapter 2: Models of e-commerce
- Chapter 3: E-marketing
- Chapter 4: E-contract and digital signature

- Chapter 5: Law on e-transactions (self-study)

2. Practice on building website: 15 periods

EVALUATION

- Attendance: 10% (group discussion)

- Mid-term score: 30%, includes

+ 20%: mid-term test

+ 10%: practice on bulding website
- Final test: 60%

PRACTICE ON BUILDING WEBSITE

Practice on 2 days
Copy (or download) resources: xampp, Joomla
1.5.6, power point file of instruction...
Bring your laptop to practice at class
Requirement: know basically how to build and

manage a website

SCHEDULE
DATE

CONTENT

PARTICIPANT

1st -> 8th

Theory

All class

9th

Presentation

All class

10th

Mid-term test

All class

11th

Practice

Group 1 -> 6

12th

Practice

Group 7 -> 12

13th

Practice

Group 1 -> 6

14th

Practice

Group 7 -> 12

15th

Rapporteur

All class

REFERENCES

1. Law on e-transactions (Vietnam), No. 51/2005/QH11

2. Vietnam E-commerce Report (from 2005 to 2013)
3. Vietnam E-business Index (2012, 2013)
4. Newspaper, books.....

E-COMMERCE
Chapter 1:

INTRODUCTION TO E-COMMERCE

Chapter 1: Introduction to E-commerce (EC)

Definitions of E-commerce

History of E-commerce

The overview of Vietnam E-commerce

Benefits and limitations of E-commerce

QUESTION
E-commerce activities ???
1. Send messages to the operator to vote favorite
contestants of Vietnam Idol 2013

2. ANZ staffs called to some potential customers to offer

credit card opening in their bank
3. Enterprises exchange information with partners by fax.

4. Co.opmart supermarket established one page on

facebook.com to increase its reaching ability to
customers.

QUESTION
E-commerce activities ???
5. Use Iphone5 to place an order to buy a book on website tiki.vn
6. Download a song on zing.mp3.vn

7. Put a banner ad on a page of vnexpress.net

8. Book an air ticket from HCM-HN at jetstar.com
9. Search for information about cheap tours on some websites
10. Customers were only allowed to buy tickets of Saigon Railway
Station if they had booked the tickets on website vetau.com.vn.

1. Definitions of E-commerce

The narrow sense

Businesss view and States view (UNCTAD)

- The broad sense

(i) Definition of EC in narrow sense

E-commerce is the buying or

selling

goods

and

services

through electronic means and

telecommunication

networks,

especially computer and the

Internet .

COMMERCIAL ACTIVITIES

Commercial activities mean activities for the purpose

of generating profits, including: sale and purchase of

goods, provision of services, investment, commercial

promotion and other activities for the profit purpose.
Source: Clause 1, Article 3, Commercial law,
No. 36/2005/QH11

ELECTRONIC MEANS

An electronic means is a means that operates based on

electric, electronic, digital, magnetic, wireless, optical,

electro-magnetic technologies or similar technologies.

Source: Clause 10, Article 4, Law on e-transactions,
No. 51/2005/QH11

TELECOMUNICATION NETWORKS
Telephone networks;

Television networks;
Intranet;

Extranet;
Internet;

3G networks;
4G networks;

(ii) Definitions of EC from UNCTAD

From the point of business person

(horizontally): MSDP

From the point of State (vertically):

IMBSA

Soure: UNCTAD (United Nations Conference on Trade and Development )

MSDP

Marketing

Sales

Distribution

Payment

E-Marketing
E-marketing activities

Market research
Website marketing
E-mail marketing
Search engine marketing
Mobile marketing
Social networks

E-sales

+ Place an online order

+ Shopping cart
+ Customer database
+ Traffic management
+ Automated sales process

E-distribution
+ Downloads (digital goods)
+ Effective improvement of distribution system
(traditional goods)

e-logistics
e-customs
e-C/O
e-warehouse
e-supply chain management
e-delivery management

E-payment

Many methods of e-payment

Convenience
Safety

IMBSA
Infrastructure
Message
Basic rules
Specific rules

Application

Infrastructure

Electronic means (computer, laptop, mobile)

Telecommunication networks (Internet)

Message

A data message means information

created, transmitted, received and stored
by electronic means.
Source: Clause 12, Article 4, Law on e-transactions,
No. 51/2005/QH11

Message
Legal validity of data message
Information in data messages cannot have its
legal validity disclaimed for the sole reason that
it is expressed in the form of data messages.
Source: Article 11, Law on e-transactions,
No. 51/2005/QH11

Basic & Specific Rules

(Source: Vietnam E-commerce Report 2013)

Application

E-COMMERCE

Commerce

EC
Technology

Law

2. History of E-commerce

The birth of EC

The EC development levels in a company

2.1. The birth of EC

1961-1974:
Innovation phase of Internet
- 1961: packet switching was born;
1995-present: comercialization phase
- 1969: ARPANET was created;
- 1995: Jeff Bezos founded amazon.com; Pierre
-formed
1971:AuctionWeb
Email invented;
1975-1995:
Institutional
phase
Omidyar
(eBay)
- 1989: -World
based
on HTML
was born;
- web
1974:
TCP/IP
invented.
2008:wide
cloud
computing
became
a billion
- 1991: NSF lifts restrictions on commercial use of Internet;
dollar industry
- 1993: Mosaic was invented (the first graphical Web browser);
- 1994: the first banner advertisements appeared on
Hotwired.com

2.2. The EC development levels in a company

C-BUSINESS

T-COMMERCE

I-COMMERCE

(ii) T-COMMERCE

Intranet

E-contract

E-payment

TCOMMERCE

(iii) C-BUSINESS

SUPPLIERS

BANKS

ORGANIZATION

CUSTOMERS

STATE
AGENCIES

EDI

Electronic Data Interchange

EDI

is

the

structured

EDI

transmission of data between

organizations by electronic means

EDI
EDI

APPLICATIONS

E-ERP

ORGANIZATION

E-CRM

E-SCM

Application

ILLUSTRATION OF
PROCEDURES DELL BUSINESS

The part
suppliers

Assembly and
distribution
2
3

Ordering on the
Dell Website

Delivering to
customers

3. THE OVERVIEW OF VIETNAM E-COMMERCE

3.1

Legal environment

3.2

The e-commerce application at

Vietnamese enterprises

3.3

E commerce supporting activities

VIETNAM
E-COMMERCE
- Enterprises
strongly applied specialized

software
(such as: CRM, SCM, ERP...)
and implementing
started using the
- ECVN portal hosted by the Ministry
- Start
online public services provided
by state
of Industry and Trade was officially
Master
Planagencies
on
Eelectronic Development
customs,
put into operation from 8/2005(such as: electronic tax filling,
commerce
import/export procedures,
electronic
- Law
on
E-transactionselectronic
was
for the 2011-2015
period
C/O...)
approved in 11/2005 and effected
from 03/2006
2011
- 6/2006:
published
Law
on
information technology
2009
- 25/6/2007: Vietnam E-commerce
Association was established
- Marked the end of 5 years
implementation of the Master
2007 - 6/2008: establish Root
Authority
PlanCertification
on
E-commerce
(belong to Authority
of Information
and
Development
for the 2006
Communications application)
2010 period.
- Implement TrustVn program
2005
- E-payment gateway Smartlink MasterCard
was launched on 16/3/2009
- Law on telecommunication was approved in
11/2009

4. THE BENEFITS and LIMITATIONS OF E-COMMERCE

4.1

Benefits

4.2

Limitations

4.1. Benefits

Reduce cost,
Increase revenue

To the
organization

Build and develop

customer relationship

Improve
competitiveness

4.1. Benefits

Lower price

To the
customer

More convenience

4.1. Benefits

More online activities

-> result?

To the
society

Public sevices are

provided better

Get knowledge from

developed society

4.2. Limitations

Technical Limitations:
There are no international standards for quality, safety and
reliability.
Tools in software-building are still in the developing
stage.
Difficult in combination e-commerce software with
application software and the original database.
There should be special e-commerce servers (higher
capacity and safety), thus requiring more investment
costs.

4.2. Limitations

Technical Limitations:
Security and privacy are two psychological barriers to ecommerce participants. Buyers often lack confidence in ecommerce and sellers because of not in direct meeting.
Many matters of laws, policies, taxes have not been
clarified. Some policies do not truly support and create
conditions for the development of e-commerce.
The method of evaluating the effectiveness of ecommerce is not fully completed.

4.2. Limitations

Commercial limitations:
It takes time to transform the consumer behaviors in
consuming from the real to the virtual shops.
To making confident in the parties of transaction in
paperless and indirect business environment needs to
waste time.
The number of participants in e-commerce is not
much
The increasing number of fraudulent e-commerce due
to its characteristics.