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MALAYA
BASIC TO ENTREPENEURSHIP
CULTURE
WOON JIA JIE
AW YEONG ZHI SHENG
LEE SHI MIN
LAVANNIYA A/P GUNASEGAR
NURNAJIHAH MOHAMAD
FAUZY
NUR ASMAA ABU BAKAR
NOR AZLIN MD BASRI
CHOO HUI JUN
IVY NGAU MEI YEE
HANEEDA HAZWANI HUMAIDI
EXECUTIVE
SUMMARY
Who we
are
What we
sell
What we
aim to be
Our
missions
Cuppaca
kes (M)
Sdn. Bhd.
Minion
sticks
Minion
cupcakes
A
company
of
excellenc
e, glory
and
distinctio
n in
Malaysia.
provide
high
quality
cupcakes
customer
is the
king
no loss in
business
A small company
with
LARGE
AMBITION
INTRODUCT
ION
Industrial profile
Industry is on the upper floor of the
premise
rented
3 P - preparation, production and
packaging
Operation time:
4:00 am - Start
Baking
8:00 am - Bakery
Opens
5:00 pm - Bakery
Closes
6.00 pm Cleaning and
preparation
for
next day
BUSINESS
PROFILE
Company
Address
Contact
E-mail
Facebook
Date of
commenceme
nt
Date of
registration
Name of bank
SHAREHOL
DER
PROFILE
General
manager
10,000
Financial
Manager
8,000
Human
Resource
Manager
7,000
Marketing
Manager
7,000
Assistant
Baker
Operation
Manager
3,000
Promoter
3,000
Head Baker
3,000
Delivery
Person
Assistant
Baker
3,000
3,000
3,000
LOCATION
OF THE
BUSINESS
LOCATION PLAN
Infrastructure
Parking area
Public transport ( Bus , LRT and taxi )
Assessment
Main transportation line of suppliers
ORGANISATI
ON OF THE
BUSINESS
Organisation Chart
Division of
Labour
1. Raw Material
- General
Manager
2. Preparation
- Assistant
Baker
3. Manufacturing
- Head Baker and
Assitant
Baker
4. Packaging
- Assistant Baker
and
General Worker
5. Promotion and sales - Marketing
Manager
6. Transportation
- Delivery Person
7. Cleanliness
- General Worker
8. Collection
- Financial Manager
Staff Remuneration
1.
2.
3.
4.
General Manager
- RM 2200.00
Financial Manager
- RM 1700.00
Human Resource Manager
- RM 1700.00
Marketing Manager
- RM 1700.00
5. Operation Manager
6. Head Baker
7. Assistant Baker
8. Delivery Person
900.00
9. General Worker
10. Promoter
900.00
- RM 1700.00
- RM 1200.00
- RM 900.00
- RM
- RM 900.00
- RM
Responsibilities of Key
Administrative Staffs
General Manager
Contact suppliers to ensure constant supply of raw
materials
Financial Manager
Marketing Manager
Draft and implement marketing strategies
Operation Manager
Ensure that the production process runs smoothly
List of Office
Equipment
Quantity
Price/unit
Total
Computer
(RM)
1500.00
Cost( RM)
4500.00
Printer
200.00
200.00
Fax machine
300.00
300.00
Table
300.00
1500.00
Chair
10
60.00
600.00
Air
900.00
900.00
conditioner
Total
8000.00
Total Cost
(RM)
(RM)
Equipment
Quantity
Table
15
130.00
1950.00
Work Table
150.00
450.00
Chair
20
60.00
1200.00
Oven
2500.00
7500.00
Refrigerator
2500.00
5000.00
Mixers
Miscellaneo
us
Total
250.00
500.00
300.00
16900.00
MARKETIN
G PLAN
PRODUCT
DESCRIPTION
Minion cupcake
Price : RM 1.50
Description :
- Unique and exotic flavors
- Combination between
cupcakes
and marshmallow
Specialty :
- minion character makes the
cupcake lively and adorable
- low fat content make it a
healthy
food choice
- sour taste makes it appealing
for
Minion Stick
Price : RM 1.00
Description :
- 3 minion marshmallow per
stick
- further decorated with
chocolate
cream
Specialty :
- minion character makes it
lovely
and attractive
- combination of sweet and sour
taste
IDENTIFICATION OF TARGET
MARKET
Geographic
-Strategic location
Demographic
-Attract customer range from 8 to 40 years
old
Sweet Touch
Cupcakes
establishment
July 2008
July 2009
My Hearts
Cupcakes
January 2006
M&M Cupcake
April 2011
Strength
Weaknesses
Affordable
price
Fulfill
customers
taste
Limited
production
Variation of
flavors
Affordable
price
Low quality
cupcakes
Overdue
delivery
Specialized on
cartoon-based
cupcakes
Expensive price
Natural-flavor
based
Expensive
No delivery
10%
Cuppacakes
Mycuppycupcake
Sweet Touch
Cupcakes
My Hearts
Cupcakes
15%
15%
10%
50%
MONTHLY
SALES
FORECASTS
Unit
sales
- 30000
minion
cupcakes
- 15000
minion
sticks
Unit
price
- RM 1.50
for minion
cupcake
-RM 1.00
for minion
stick
Total
price
- RM
45000 for
minion
cupcake
-RM 15000
for minion
stick
MARKETING
STRATEGY
Product
Strategy
Offered product
- Minion cupcake
- Minion sticks
Package available
-Lovely Couple Set
-Minion Super Series
-Tea Time Special Offer
Serving of products delicate plastic for
packaging
Discount
Strategy
t
n
u
o
c
s
i
d
y
t
Quanti
t
n
u
o
c
s
i
d
l
a
n
Seaso
Advertisement
Promotio
n
Strategy
Sales
Promotion
Sponsorship
OPERATION
AL PLAN
Discussion of
Product Design
1. Concept Minion
2.Popularity of the Minion
3.Delicate design of the
cupcake
4.Main product minion
cupcake
5.Co-product minion stick
Inputs
Needed
Raw
materials
Machine
Workers
-Oven
-Worktable
-Refrigerator
Other
Specifications
Suppliers
Technology
Trading hours
Communication channels
Payment accepted
Production of Minion
Cupcakes
Unique-flavoured mini cupcakes make and produce by the head
and assistant baker.
Production of Minion
Sticks
Cylinder-shaped marshmallows coated with
edible foos dye(blue and yellow) to form a
minion character.
FINANCIAL
PLAN
OVERALL FINANCIAL
PERFORMANCE
1.Source of
funds
Shareholder
Bank Loan
2.Total Profit
RM 91990
3.Return on
Investment
14.6 %
CONCLUSIO
N
THANK YOU