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UNIVERSITY

MALAYA
BASIC TO ENTREPENEURSHIP
CULTURE
WOON JIA JIE
AW YEONG ZHI SHENG
LEE SHI MIN
LAVANNIYA A/P GUNASEGAR
NURNAJIHAH MOHAMAD
FAUZY
NUR ASMAA ABU BAKAR
NOR AZLIN MD BASRI
CHOO HUI JUN
IVY NGAU MEI YEE
HANEEDA HAZWANI HUMAIDI

EXECUTIVE
SUMMARY

Who we
are

What we
sell

What we
aim to be

Our
missions

Cuppaca
kes (M)
Sdn. Bhd.

Minion
sticks
Minion
cupcakes

A
company
of
excellenc
e, glory
and
distinctio
n in
Malaysia.

provide
high
quality
cupcakes
customer
is the
king
no loss in
business

A small company
with
LARGE
AMBITION

INTRODUCT
ION

Nature of the business


Start-up local bakery company
Productions and sales of variety of
cupcakes and snacks.
Sales and productions are based on the
Minions theme

Factors in selecting the proposed


business
Popularity of the Minions theme
Delicate design with sweet and sour taste
Healthy

Industrial profile
Industry is on the upper floor of the
premise
rented
3 P - preparation, production and
packaging
Operation time:
4:00 am - Start
Baking
8:00 am - Bakery
Opens
5:00 pm - Bakery
Closes
6.00 pm Cleaning and
preparation
for
next day

BUSINESS
PROFILE

Company
Address
Contact
E-mail
Facebook
Date of
commenceme
nt
Date of
registration
Name of bank

Cuppacakes (M) Sdn. Bhd.


14, Jalan SS 19/2A Damansara
Utama, 57400 Petaling Jaya,
Selangor, Malaysia
Tel : 03-77258930
Fax: 03-77289931
cuppacakes@yahoo.com
Cuppacakes Lovers
1 December 2013
15 October 2013
Maybank (M) Bhd.

SHAREHOL
DER
PROFILE

WOON JIA JIE

General
manager

10,000

AW YEONG ZHI SHENG

Financial
Manager

8,000

LEE SHI MIN

Human
Resource
Manager

7,000

NUR ASMAA BINTI ABU


BAKAR
NOR AZLIN BT
MD.BASR
LAVANIYA A/P
GUNASEG

Marketing
Manager

7,000

Assistant
Baker
Operation
Manager

3,000

CHOO HUI JUN

Promoter

3,000

Head Baker

3,000

Delivery
Person
Assistant
Baker

3,000

IVY NGAU MEI YEE


HANEEDA HAZWANI
NURNAJIHAH

3,000

3,000

LOCATION
OF THE
BUSINESS

LOCATION PLAN

Pictures of the premise

Reasons For Location Chosen


Crowded Area
in the entrance of commercial area
a lot of private colleges area nearby
present of many residential areas

Infrastructure
Parking area
Public transport ( Bus , LRT and taxi )

Assessment
Main transportation line of suppliers

ORGANISATI
ON OF THE
BUSINESS

Organisation Chart

Total monthly remuneration :

Division of
Labour
1. Raw Material
- General
Manager
2. Preparation
- Assistant
Baker
3. Manufacturing
- Head Baker and
Assitant
Baker
4. Packaging
- Assistant Baker
and
General Worker
5. Promotion and sales - Marketing
Manager
6. Transportation
- Delivery Person
7. Cleanliness
- General Worker
8. Collection
- Financial Manager

Staff Remuneration
1.
2.
3.
4.

General Manager
- RM 2200.00
Financial Manager
- RM 1700.00
Human Resource Manager
- RM 1700.00
Marketing Manager
- RM 1700.00

5. Operation Manager
6. Head Baker
7. Assistant Baker
8. Delivery Person
900.00
9. General Worker
10. Promoter
900.00

- RM 1700.00
- RM 1200.00
- RM 900.00
- RM
- RM 900.00
- RM

Responsibilities of Key
Administrative Staffs
General Manager
Contact suppliers to ensure constant supply of raw
materials

Financial Manager

Prepare financial statements for the company

Human Resource Manager


Distribute work to different departments and staffs

Marketing Manager
Draft and implement marketing strategies

Operation Manager
Ensure that the production process runs smoothly

List of Office
Equipment

Office equipment and furniture


Equipment

Quantity

Price/unit

Total

Computer

(RM)
1500.00

Cost( RM)
4500.00

Printer

200.00

200.00

Fax machine

300.00

300.00

Table

300.00

1500.00

Chair

10

60.00

600.00

Air

900.00

900.00

conditioner
Total

8000.00

Shop equipment and furniture


Cost / Unit

Total Cost

(RM)

(RM)

Equipment

Quantity

Table

15

130.00

1950.00

Work Table

150.00

450.00

Chair

20

60.00

1200.00

Oven

2500.00

7500.00

Refrigerator

2500.00

5000.00

Mixers
Miscellaneo
us
Total

250.00

500.00

300.00

16900.00

MARKETIN
G PLAN

PRODUCT
DESCRIPTION

Minion cupcake
Price : RM 1.50
Description :
- Unique and exotic flavors
- Combination between
cupcakes
and marshmallow
Specialty :
- minion character makes the
cupcake lively and adorable
- low fat content make it a
healthy
food choice
- sour taste makes it appealing
for

Minion Stick
Price : RM 1.00
Description :
- 3 minion marshmallow per
stick
- further decorated with
chocolate
cream
Specialty :
- minion character makes it
lovely
and attractive
- combination of sweet and sour
taste

IDENTIFICATION OF TARGET
MARKET

Benefits of our product


Price
- Reasonable and affordable
Design and illustration of product
- Make minions from marshmallow
- Various type of minion design
Sales Promotion
- Incentives
~ Discounts for more than 50 cupcakes
purchase

Ways to identify target mark

Geographic
-Strategic location
Demographic
-Attract customer range from 8 to 40 years
old

List of Competitions and Their


Performances
Name of
Date of
competitor
Mycuppycupcake

Sweet Touch
Cupcakes

establishment
July 2008

July 2009

My Hearts
Cupcakes

January 2006

M&M Cupcake

April 2011

Strength

Weaknesses

Affordable
price
Fulfill
customers
taste

Limited
production

Variation of
flavors
Affordable
price

Low quality
cupcakes
Overdue
delivery

Specialized on
cartoon-based
cupcakes

Expensive price

Natural-flavor
based

Expensive
No delivery

Market Share Estimation


Sales

10%

Cuppacakes
Mycuppycupcake
Sweet Touch
Cupcakes
My Hearts
Cupcakes

15%

15%
10%

50%

MONTHLY
SALES
FORECASTS
Unit
sales
- 30000
minion
cupcakes
- 15000
minion
sticks

Unit
price
- RM 1.50
for minion
cupcake
-RM 1.00
for minion
stick

Total
price
- RM
45000 for
minion
cupcake
-RM 15000
for minion
stick

MARKETING
STRATEGY
Product

Strategy

Offered product
- Minion cupcake
- Minion sticks
Package available
-Lovely Couple Set
-Minion Super Series
-Tea Time Special Offer
Serving of products delicate plastic for
packaging

Discount
Strategy

t
n
u
o
c
s
i
d
y
t
Quanti
t
n
u
o
c
s
i
d
l
a
n
Seaso

Advertisement

Promotio
n
Strategy
Sales
Promotion

Sponsorship

Marketing Action Plan


1.DEC - Meeting with all of the
manager.
2.FEB - Participation at the
Formland trade show in PWTC
Kuala
3.MARLumpur.
- distribute the first
pamplet about cupcake new
promotion
4.AUG - Conducting an annual
meeting with all the shareholder
5.NOV - Prepare for a year-end
-sale promotion exclusive for
wedding ceremony, birthday
party, annual dinner
6. Update the promotion
advertisement

OPERATION
AL PLAN

Discussion of
Product Design
1. Concept Minion
2.Popularity of the Minion
3.Delicate design of the
cupcake
4.Main product minion
cupcake
5.Co-product minion stick

Inputs
Needed
Raw
materials
Machine

Workers

-Flour, eggs, butter


-Marshmallow
-Sour white candy
-Sticks and decorative
plastic

-Oven

-Worktable
-Refrigerator

-Head and assistant


bakers
-General workers

Other
Specifications
Suppliers
Technology
Trading hours
Communication channels
Payment accepted

Production of Minion
Cupcakes
Unique-flavoured mini cupcakes make and produce by the head
and assistant baker.

Cylinder-shaped marshmallows is coated with edible food dye


(blue and yellow) to produce a minion character and are placed on
top of the cupcakes.
Together with the cupcake which act as a base, the minion
character is placed on the top of cupcake.
White-coloured candies are attached on the marshmallows as the
minion's eyes
Chocolate cream is used to complete the decoration of the minion
cupcake.

Production of Minion
Sticks
Cylinder-shaped marshmallows coated with
edible foos dye(blue and yellow) to form a
minion character.

White-coloured candies are attached on the


marshmallows as the minion's eyes.

Chocolate cream is used to complete the


decoration on the marshmallows.

The minion marshmallows are then sold in a


combination of three on a satay stick.

FINANCIAL
PLAN

Income Statement (Profit and Loss )

OVERALL FINANCIAL
PERFORMANCE
1.Source of
funds
Shareholder
Bank Loan

2.Total Profit
RM 91990
3.Return on
Investment
14.6 %

CONCLUSIO
N

The purpose this business plan was


prepared is to implement the
proposed project of our company
We have a strong asset in terms of
human resources and special
cupcakes that enhance our
confidence to succeed in this
industry.
Our company has a high possibility
to succeed because of our
organizational and marketing
strategies that is well organised.

THANK YOU

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