LOGO

Corporate culture
-----Group 8

OUTLILNE
1.
2.
3.
4.

LOGO

Brief introduction to corporate culture

Core values in a company culture
Importance to a company
Effects on employees

4.1 Recognition of the company

4.2 Work performance
4.3 Personal qualities

5. How to create healthy corporate culture

5.1 Definiting healthy corporate culture
5.2 Welcoming new ideas
5.3 Teamwork building

6. Haiers culture
6.1 Background
6.2 Core values
6.3 The success of Haiers culture

7. Conclusion
www.themegallery.co

Company Logo

1. Brief introduction to corporate culture

LOGO

Corporate culture refers to an organization's values, beliefs, and behaviors.

Organizational culture is an idea in the field of organizational studies and
management which describes the psychology, attitudes, experiences, beliefs
and values of an organization.
The ways to express organizational culture:
a. Companys architecture and decor
b. The clothing staff wear
c. The organization process and structures
d. Rituals, symbols and celebration
e. Commonly used language, logos, brochures and company slogans
f. Status symbols as cars, window offices and titles

www.themegallery.co

Company Logo

2. Core values in a company culture

The essence of a company culture should
include: teamwork, mutual respect,
commitment and integrity.
These core values will help to create a healthy
work environment and attract more talented
people. They will also provide the direction of
the joint efforts and daily conduct for all staff.

www.themegallery.co

Company Logo

LOGO

3. Importance to a company

competitiveness

good quality
and brand

www.themegallery.co

organization

advanced
management
concept,
reasonable
structure,
flexible
operation
pattern

LOGO

cohesion

spiritual
communicatio
n

Company Logo

4. Effects on employees
How

What

Recognition

Work
perforrmance

Personal
qualities

LOGO

To attract and keep the talented people

To gain satisfaction from helping the company
succeed

To integrate our behaviors with the standards and

norms
To pursue breakthroughs

To share values
To reflect the employees behavior of constraints

www.themegallery.co

Company Logo

5. How to create healthy corporate culture

LOGO

Definiting healthy culture

Welcoming new ideas

to create healthy
corporate culture

Teamwork building

www.themegallery.co

Company Logo

6. Haiers culture

LOGO

6.1 Background
the worlds 4th largest white goods manufacturer
one of Chinas Top 100 IT Companies
240 subsidiary companies and 30 design centers,
plants and trade companies
more than 50,000 employees throughout the world
specializing in technology research, manufacture
industry, trading and financial services

www.themegallery.co

Company Logo

6.2 Core values

LOGO

On the management

On competition of market

Core values

On the service

www.themegallery.co

Company Logo

6.2 Core values

OEC
management

On the management

www.themegallery.co

LOGO

overall control and

supervision of
every employee
every day

satisfied customers, efficient

processes, motivated and
prepared employees, sustainable
revenue, and profit growth for
Haier

Company Logo

6.2 Core values

LOGO

On competition of market

localization in design, manufacture

and sales (a good understanding of
local customer needs )

obtaining customer and user resources

www.themegallery.co

Company Logo

6.2 Core values

LOGO

On the service

creating good
impression to
every customer
satisfying
personalized needs
and caring for work
and customer

www.themegallery.co

reputation is more
important than
sales volume

securing customer
loyalty by building
good reputation

Company Logo

6. Haiers culture

LOGO

6.3 The success of Haiers culture

satisfying the demands of worldwide consumers
realizing win-win performance between Haier and
clients
widely recognized by Haiers employees
Haier growing swiftly with business expansion
from China to outside world

www.themegallery.co

Company Logo

7 Conclusion

LOGO

To sum up, corporate culture is one of the most

important conceptions in companies. Every company
has its own unique culture or value set. Having a
clear understanding of corporate culture will help us
comprehending the effort on companys employees.
In addition, this will facilitate us to find ways to
create healthy corporate culture.

www.themegallery.co

Company Logo

LOGO

Thank you !

www.themegallery.co

Company Logo