Our Vision

To entertain our valued patrons by

the finest products in the
entertainment /gaming industry.

Our Mission

To provide the most innovative games & attractions from

across the world to our local customers.

To be the
destination.

To reach all our customers using various formats so as to

be seen as the most futuristic brand in the market.

To ensure our staff use our products to thrill & have one
of a lifetime experience at Amigos.

Pass on the commercial benefits to the customer in the

most profitable way.

most

preferred

entertainment

gaming

Our Values
Indian-ness
Innovative
Healthy
Trust
Customer Centric
Respect
Excellence

Aspiration & Objectives

The Brand doing very well in Pune wants to expand

across Pan India.

Aims to have gaming zones @ good locations which will

have enough walk ins.

Scale Operations Deep penetrations in the Indian

Markets, therefore evaluating Franchising

High Brand recognition and recall.

Sustainable growth oriented Business Model.

What is Amigos
What is Amigos?? Could be the first question in everyones mind?
The word Amigos means friends in both the Spanish and
Portuguese languages.Amigos as the name suggests is a place to
enjoy with your friends.

Apparently, after a vast R &D we realised that there are almost no

entertainment options available to youth in western Pune. When,
Electronica Finance Limited (EFL Papernt Brand of Amigos)decided
to diversify in entertainment area due to shortage of entertainment
options in Pune and thus the idea of Amigos was born.Amigos is an
wholesome entertainment centre with a variance,of innovative
attractions like 5D theatre, a Laser tag, a Laser Maze and Bowling
Alley for the first time in Pune, Maharashtra India.

Continued
Amigos is an Entertainment division of Electronica Finance Limited
(EFL) which is a leading Non-Banking Finance Company (NBFC) with a
focus on MSME finance. With over 20 years into machine loans, it
has emerged as the market leader with over 6000 satisfied
customers across the country. With 27 main branches, EFL cater to
the requirements of over 51 Industrial cities Pan India. With its
manufacturing background and sector expertise, EFL has
consistently maintained its portfolio quality. EFL remains committed
to financial inclusion and aspires to reach out to 25000 MSME units
awaiting quick loans and fulfil its mission-Building the
MSME...Driving the Economy.

The New world of Entertainment

Amigos is an access to the most innovative and world class gaming
entertainment..

It is the most happening brand amongst youth. Amigos being the pioneer in
gaming has no competitors which gives them a monopoly business in addition it
has diversified a lot in a short span of time.

Amigos has 2 stand alone outlets and 1 mall outlet which will be opened by
1st June 2013 @ Aundh Reliance Mart & 1 stand alone food court.

Amigos is a wonderful party destination for birthday parties and corporate

get together.

Amigos offers healthy entertainment with no alcohol and hukkas

The major attractions of amigos are Laser Tag, Bowling, 5D Experience

Interactive games, Mechanical Bull ride, Laser Maze, Air Hockey, Pool, Foos
Ball and a Food court.

Attractions @ Amigos

5D Attraction
Laser Tag
Laser Maze
LAN Games
Pool Tables
Interactive Games
Arcade Games
Bowling
Bull ride
Fuss Ball
Bunjee Jumping
3D Gaming
F1 Car Simulator

New Kids Play area Introduced on 8th Nov

2013

Who is our customers

Who is our customers

Who are our Customers

Our Target audiences are from Middle Class, Upper Middle class,
HNI Bracket.
On the basis of the demographics our customers are from the
income group of 15000 per Month to 2 Lacs and above per month.
Active Movers (15 to 17) : Teenagers going to Good reputed
high schools getting monthly pocket monthly pocket money of
3000..
Go Getters (17 to 19) : College Goers Getting a monthly
pocket money of 6000..
Active Movers (20 to 24) : Youngsters who have recently
joined job and getting salary in a range of 10k to 30k spend
approx 300Rs. Per Visit.
Families and Young Adults: This is the audience which spend
good amount of money on their kids

What is special in Amigos

Most unique attractions which are never experienced by the

people.
Amigos Introduces one new attraction in every three months
time.
Laser Tag and Laser Maze are introduced first time in Pune.
Attractions for Toddlers, Kids, Teenagers, young adults,
Families and corporate under one roof.
Gaming, food and party area in a single outlet.
No competition to Amigos in Pune.
In house marketing and media planning team.

What new we have introduced

Toddlers play area

F1 Car Simulator
Full HD 3D first person shoot games.
We have introduced gyroscopic chair.

Currently Operational Amigos Outlets

Amigos Law College(Stand Alone)
Amigos Paud Road(Stand Alone)
Reliance (Mall) Amigos Aundh
Amigos Food Court

Coming Soon Centers till Dec 2013

Amigos Chinchwad (Mall)

5500 Sq Ft (Franchised)

Amigos Pimple Saudagar

(Pimpri Mall Format)

6000 Sq Ft (Franchised)

Amigos Nalasopara
(Mumbai Mall Format)

7000 Sq ft (Franchised)

Achievements of Amigos
We are the fastest growing organization with
organized manner
Amigos has achieved the market share of 90% in west
of Pune in Entertainment sector giving a new vertical
to Punes Entertainment world.
Opening 2 stand alone, 1 mall format and 1 multi
cuisine food court outlets in a span of just 1.5
years is the greatest achievement associated with
Brand Amigos.

A brand that captures your mind

gains behavior. A brand that
captures your heart gains
commitment so let yourself gets
commitment with Amigos.
Cheers.