PTVAS INSTITUTE OF MANAGEMENT

Strategic Management

Market Research
Submitted to: Dr. B.K. Mukherjee

NOODLES
TELEVISION
HEALTH DRINKS
WATER PURIFIER
MENS FAIRNESS CREAM

GROUP MEMBERS
NAMES

ROLL NO.

PRADNYA MORE

31

SHAILENDRA MORE

32

PRIYA NAKADI

33

SWATI PABLE

34

VIBHUTI PAI

35

YADNYESH PANDIT

36

NOODLES

Maagi
CLAIMED USP:
--Good Food Good Life
--100% vegeterian
--Goodness of protein and calcium
--Taste bhi, health bhi

Manufactured By:

Manufactured At:

Nestle India Ltd.

Goa
Ludhiana
Haryana
Uttarakhand
Karnataka

Saj Foods Products Pvt.

Ltd.

West Bengal

Marketed By:
Nestle India Ltd., New Delhi

VARIETIES:
Name

Quantity

Price

Masala

80g

Rs. 10

Veg.
Multigrainz
(Claim to have
ragi, corn,
jowar, wheat)

85g

Rs. 15

Veg Atta
noodles masala
(Goodness of
atta and
protein)

80g

Rs. 16

Thrillin Curry

87g

Rs.14

Chicken

80g

Rs.12

Knorr
CLAIMED USP:
--100%vegetables
--Source of protein

VARIETIES:
Name

Quantity

Price

Chinese Chow

60g

Rs. 15

Tomato
Chatpatta

61g

Rs. 15

Mast Masala

60g

Rs. 10

Manufactured By
(Noodles)

Manufactured At
(Noodles)

Aakash Yog Health

Products

Haridwar

Magic Foods India Pvt

Ltd

Tamilnadu

Sri Raja Industries

Bangalore

Paam EatablesBy
Manufactured
(Sachet)

Uttar Pradesh At
Manufactured
(Sachet)

Hindustan Unilever

Airoli, Navi Mumbai

Avalon Cosm Pvt Ltd.

Sinnar, Nashik

FOODLES
CLAIMED USP:
--With 9 vital vitamins
--The more nourishing noodles
--Awesome, really yummy

VARIETIES:
Name

Quantity

Price

Mast Masala

80g

Rs. 10

Crazy Curry

80g

Rs. 10

Ala Masala

80g

Rs. 15

Spicy Treat

80g

Rs. 10

Manufactured By:

Manufactured At:

Indo Nissin Foods Ltd.

Anekal Taluk, Bangalore

Marketed By:
GlaxoSmithKline Consumer Healthcare Ltd.

Yippee
CLAIMED USP:
--Round=No
Breaking=Longer=Slurpier=Total Fun
--Extra long noodles with wheat protein
VARIETIES:
Name

Quantity

Price

Classic Masala

85g

Rs. 10

Magic Masala

85g

Rs. 10

Manufactured By:

Manufactured At:

ITC Ltd. Under Sunfeast

Shirur, Pune

Marketed By:
ITC Ltd

Smith & Jones

CLAIMED USP:
--Tadka Mar ke
VARIETIES:
Name

Quantity

Price

Masala Noodles

75g
300g

Rs. 10
Rs. 40

Chicken
Noodles

75g
300g

Rs. 10
Rs. 40

Curry Noodles

75g
300g

Rs. 10
Rs. 40

Manufactured By:

Manufactured At:

Capital Foods Ltd.

(India)

Gujrat

Marketed By:
Capital Foods Ltd. (India)

Chings Secret

CLAIMED USP:
--Real Chinese, tasty chinese
--Quick & Delicious
--Instant Noodles

VARIETIES:
Name

Quantity

Price

Schezwan

75g
300g

Rs. 12
Rs. 48

Hot Garlic

75g
300g

Rs. 12
Rs. 48

Manchurian

75g
300g

Rs. 12
Rs. 48

Chicken Roast
Garlic

75g
300g

Rs. 12
Rs. 48

Manufactured By:

Manufactured At:

Capital Foods Ltd.

(India)
Marketed By:

Gujrat

Capital Foods Ltd. (India)

TOP Ramen
Manufactured By:

Manufactured At:

Indo Nissin Foods Ltd.

Haryana, Bangalore

VARIETIES:
Name

Quantity

Price

Tomato (Super
Noodles+Vitami
n Energy)

80g

Rs. 10

Curry (Saucy
Flat Noodles)

80g

Rs.15

Chicken

80g

Rs. 10

Masala

80g

Rs. 10

Tasty Treat
CLAIMED USP:

--Snack
time delight
---Cholestrol free
--Zero transfat

VARIETIES:
Name

Quantity

Price

Instant Masala

360g

Rs. 40

Instant
Schezwan

70g

Rs. 15

Instant
Manchurian

80g

Rs. 15

Instant garlic

70g

Rs. 15

Manufactured By:

Manufactured At:

Alco Foods Ltd.

Naroda, Ahmedabad

Magic Foods Pvt. Ltd.

Coimbatore, Tamilnadu

Marketed By:
Pantaloon Retail India Ltd., Jogeshwari, Mumbai

KOKA
CLAIMED USP:

--Oriental Style Instant Noodles

VARIETIES:
Name

Quantity

Price

Lobster

85g

Rs.25

Curry

85g

Rs.25

Tom Yam

85g

Rs.25

Chicken

85g

Rs.25

Prawns

85g

Rs.25

Vegetable

85g

Rs.25

Stir Fried

85g

Rs.25

Manufactured By:

Manufactured At:

Tat Hui Foods Pvt. Ltd.

Singapore

Imported By:
Chip Valley Foods pvt. Ltd., vashi

STAR BAZAAR Instant

noodles
CLAIMED USP:

--Virtue of Protein
--Wheat&Soyabean
--Goodness of Fibre

VARIETIES:
Name

Quantity

Price

Instant Noodles
Masala

540g

Rs. 46

Manufactured By:

Manufactured At:

Sri Raja Industries

Bangalore

Marketed By:
Trent Hypermarket Ltd, Fort, Mumbai

TELEVISION

Videocon
Manufacturing locations: (Domestic)
- Aurangabad, Ahmednagar, Bangalore,

Hyderabad, Bharuch, Kolkatta, Kashipur &

Manamadurai.
- Manufacturing locations: (International)
- Italy, China, and Mexico.
- Models: CRT Ultra Slim 14, 21, LCD and LED

TV

Philips
Manufacturing : At the Aurangabad plant of

Videocon.
Licensed Videocon to manufacture and market

its Televisions.
Models: CRT Ultra Slim 14, 21, LCD and LED

TV
Pricing: Positioned to compete with LG and

Samsung in Price and Brand.

Samsung
Manufacturing: Noida and Sriperumbudur, near

Chennai
Features: Full HD, Environmental friendly, USB
Positioned as high end product and competes with

Sony and high end models of LG.

Promotion: Priyanka Chopra used as brand

ambassador
Models: LCD, LED, Slim CRT TV 14 21

LG
Manufacturing: Noida and Pune (Shirur)
Models: Flat screen (21-29inch), LCD ( 26-47inch) and LED

( 22-55inch)
Features: Dynamic Contrast Ratio, Bluetooth, TruMotion,
Full HD, Surround sound, PC connectivity,
Broadband.
Positioned as high end product and competes with Sony and
Samsung.
Very economic models also available.

Sony
Manufacturing: No manufacturing Plant in

India.
Models: Flat screen (21-26inch), LCD ( 2647inch) and LED
( 22-52inch).
Features: Bravia internet video, Reality
Picture Engine,
Corning
Gorilla Glass, 3D picture, Skype, Google
TV.
Positioned as high end product and
competes with LG and Samsung.

Comparison of TV brands
Samsung, Sony and LG highly priced
Videocon and Philips: Low priced.
Advertising: Samsung, LG very heavily

sponsor sports events

Sony and Videocon advertise moderately

HEALTH DRINKS

BOURNVITA
CLAIMED USP:
--Tan ki shakti Mann ki shakti
--Balanced Nutrition Great Taste
--Every children can be winner
--Vitamin D & Calcium
--Vitamin C & Iron
--Crunchy particles in chocolates flavors

VARIETIES:
Name

Quantity

Price

Bournvita
Cadbury
(Normal
Chocolate

500 g

Rs.295

Bournvita 5 Star
Magic (Dark
chocolate
flavor)

500 g

Rs. 162

Bournvita Little
Champ 2 to 5
years children
(Vanilla
flavoring

500 g
200 g

Rs.175
Rs. 90

Manufactured By

Manufactured At

Cadbury India Ltd

Solan ( H.P)

Shree Warana

Kolhapur

Marketed By:
Cadbury India Ltd

Complan
CLAIMED USP:
--Complan for Growth Health Drink - Complete
Planned Food in a drink
--100% Milk Protein.
--Complan provides children balanced and adequate
nutrition, which bridges key nutrition gaps in their
diet.
-- 23 Vital Nutrients.
--Help build internal Resistance Power

Name

Quantity

Price

Complan Natural

400 g

Rs.210

Complan Chocolate For

Growth

1 Kg
500 g
200 g

Rs.399
Rs. 210
Rs. 105

Complan Memory (Choco

Badam Chips

500 g

Rs.173

Complan Strawberry

400 g

Rs.227

Complan Pista Badam

175 g

Rs.108

Complan Kesar Badam

200 g

Rs.198

Complan Nutri Gro

(Homestyle badam Kheer)
2 to 4 years

175g

Rs.108

Complan Nutri Gro

Strawberry

175 g

Rs.102

Complan Nutri Gro

Chocolate

400 g

Rs.227

Manufactured By:

Manufactured At:

Heinz India Pvt .Ltd

Varoli Mumbai

Marketed By:
Heinz India Pvt.Ltd.

Horlicks
CLAIMED USP:
-- Taller Stronger Sharper
--23 vital nutrient (original)
-- 26 Vital Nutrients Horlicks Gold Malt
--Malt based food 100% vegetarian
--The Great Family Nourisher
--Health immune system
--Mental and physical development
--Growth and maintenance of bones

Name

Quantity

Price

Horlicks original

1 kg
500 g

Rs.280
Rs.152

Horlicks Chocolate

500 g

Rs.152

Horlicks Pista Badam

500 g

Rs.183

Horlicks Elaichi

500 g

Rs.190

Horlicks junior origial

500 g

Rs.180

Horlicks junior
chocolate

500 g

Rs.180

Horlicks Gold Malt (26

vital nurtient)

500 g

Rs.200

Horlicks Gold Dark

Chocolate

500 g

Rs.200

Womens Horlicks

330 g

Rs.170

Mother Horlicks

200 g

Rs.130

Manufactured By:

Manufactured At:

GlaxoSmithKline (Nabha )
Under License from Horlicks
Ltd.,U.K.(proprietors of the
trademark Horlicks through
GlaxoSmithKline Asia Pvt.Ltd.

Patiala Road (Punjab) ,

Vill, Khewar

Sonepat (Haryana)

Industrial Area

Dowleswaram (AP),

Pratap Health & Food(I) Pvt . Ltd.

Secunderabad (AP),

Legacy Foods Pvt.Ltd.

Solan (HP) ,Baddi Dist.

SRD Nutrients Pvt. Ltd.

Mangaldai, Assam.

Marketed By:
GlaxoSmithKline

Boost
CLAIMED USP:
--Malt-based Health Food Drink
--Boost is the secret of winning energy!'
-- Health food drink scientifically proven to increase
stamina by 3 times+.
-- EnVita Nutrients - scientific combination of essential
vitamins and minerals that significantly improve the
levels of key nutrients, important for energy
metabolism to help increase stamina.
-- "Boost is the secret of my energy
-- Boost is part of Indian Health Food Drink (HFD)
market .
--Delicious Chilled

Name

Quantity

Price

Boost (malt
-based milk
additive with the
flavor of
chocolate.)

750g
180 g
450g

Rs.225
Rs.75
Rs.156

Manufactured By:

Manufactured At:

GlaxoSmithKline

Punjab

Marketed By:
GlaxoSmithKline

PediSure
CLAIMED USP:
--37 Vital Nutriants
-- Balanced Nutrition for children
--For Growing Children

Name

Quantity

Price

Pedisure Vanilla

200g

Rs.245

Pedisure
Chocolate delite

400g

Rs.410

Manufactured By
Abott Manufacturing Singapore Pvt. Ltd
Marketed and Imported By:
Abott Manufacturing Singapore Pvt. Ltd

Pro Active
CLAIMED USP:
-- Growth and Balanced Nutrition
Name

Quantity

Price

Pro Active
Orange Flavor

200 g

Rs.165

200 g

Rs.165

Pro Active
Chocolate
Manufactured By:
Nivia Biotech

Manufactured At:
Nashik

Marketed By:
Hexagon Nutrition

WATER PURIFIER

WATER PURIFIER(WP)
It is estimated that roughly two thirds of

the existing water purification market

belongs to UV water purifiers and one third
is shared between reverse osmosis
purification systems
and chemical
purifiers
Storage wp
Reverse
Uv wp
Osmosis (RO)
wp
Non-Electric

Electric

Electric

Cheap

Medium Range

Costly

Less popular

Most popular

Most Popular

KENT WATER PURIFIER

Available in RO, UV, RO+UV, RO+UV+UF
Kent is positioned as a premium brand of water purifier R
Kent is differentiated from the main competitor Aquaguard

through its Reverse Osmosis ( RO) technology. Ever

Kent has around 40 per cent market share in the RO

category.sm
In non-electrical segment Kent has 15 per cent market

share.o
sis

KENT WATER PURIFIER RO

Products

Name

Liters

Prices

Kent Grand

8 litres

15,000

Kent Excel

7 litres

15,000

Kent Elite 1

9 litres

25000

Kent Elite II

50 litres/hr.

45000

RO: Removes even Dissolved Impurities like Arsenic, Rust, Pesticides,

Fluorides etc. besides removing Bacteria and Viruses

Kent Elite I

Kent Grand
Excell

Kent

KENT WATER PURIFIER UV

Name

Liters

Prices

KENT Ultra

7 litres

6950

KENT Maxx

8 litres

7950

KENT Ultra

KENT Maxx
UV: For double purification, totally kills remaining Bacteria and Viruses.

Eureka Forbes Water

Purifier

Eureka Forbes is a specialist in 5 water

technologies, addressing 17 diverse water

conditions.
It is the world's largest manufacturer of
Ultraviolet based Water Purification System.
Eureka Forbes is again the major player
with 60% share in RO segment

Eureka Forbes Water Purifier

Products: Acquaguard and

Acquasure
I is manufactured and marketed by Eureka
Forbes.
Name
Litres
prices
Spring Fresh DX
UV

7 liters

13,990

Aquaguard Total
Protec+

9 liters

14,000

Aquaguard Total
DUO

8.5 liters

14,700

AquaSure Nano
RO

7 liters

7,500

Aqua sure
Ro+UV

7.5 liters

9500

HINDUSTAN UNILEVER
LTD.WATER PURIFIER
HINDUSTAN UNILEVER aims at

bottom of the market, i.e. covering low

income group class.
"Pureit Marvella RO removes
dissolved impurities in water like heavy
metals rust and excess salts
Hindustan Unilevers trump card is the
Environmental Protection Agency stamp, the
toughest drinking water regulatory agency in the
United States
Pureit is sold directly and also through the about
15,000 retail outlets across India.

HINDUSTAN UNILEVER
LTD.WATER PURIFIER
Product Name : Pure it

Name

Litres

Prices

Pureit Marvello 7.5 litres

Ro

13500

Pureit Marvello
UV

7 litres

6900

Pureit Autofill

9 litres

3200

Pureit compact 6 litres

1000

Pureit Classic

2000

7 litres

HUL Water Purifier segment targets mostly the low income population
Pureit
Intella
12prices
litres
900
by
providing
product at low
.

WHIRLPOOL WATER
PURIFIER

Purafresh water purifier belongs to Whirlpool

claims to be the only Reverse Osmosis system on

the market that not only purifies but also protects
the purity and freshness of the water
Purafresh RO range is the only RO water purifier
range in India to get this gold seal.
Whirlpool claims, is Indias first and Only Direct
Flow RO with no storage tank .
Purafresh Deluxe and Elite models deliver the
promise of pure and fresh water through its 6stage purification process and unique silver
ceramic cartridge

WHIRLPOOL WATER PURIFIER

Products Name Purafreash
It is manufactured and marketed by

Whirlpool.
Name

Litres

Prices

Deluxe RO

6.5 litres

15500

Elite RO

8.5 litres

16950

Deluxe RO +

6.5 litres

16500

UTS RO

14 litres

18000

Platinum RO

1.2 litre/ hr

23950

Deluxe
Elite
Platinum RO

Deluxe +
UTS

Men's Fairness
Cream

VASELINE
Men Anti Spots Whitening Face Cream

CLAIMED USP:

- Fairer skin in 2 weeks

- Visible Spot Reduction Unbeatable
It

also reduces five type of Spots like

Sun Spot
Acne Spot
Pimple Marks
Freckles
Dark Patches

Oil Free Look Unbeatable Oil

free look
Quantity

Price

50 g

Rs.120

30 g

Rs. 75

8g

Rs. 10

SPF 15 Anti Tan Unbeatable Tan

Protection
Quantity

Price

50 g

Rs.150

30 g

Rs. 80

8g

Rs. 15

Manufactured By

At

Aero Pharma

Silvasa

Marketed By
Hindustan Unilever (Licensed Used)
Bandra Reclamation , Mumbai

Fair and Lovely

MAX Fairness for Men
CLAIMED USP:
- VitaMax Complex

Its Revolutionary VitaMAX Complex and UV Filters

work intensively on tough male skin and help give
you:
Visible fairness
Visible spot reduction
Triple sunscreen UV protection

Quantity

Price

25 g

Rs. 43

50 g

Rs.80

Manufactured By
Hindustan Unilever Ltd.
A)Unit 1 , Assam
C)Unit 1, Haridwar ,Uttarakhand
D)Unit 2 ,Haridwar, Uttarakhand
Registered Office
Backbay Reclamation , Mumbai

Emami Fair and Handsome

Worlds No. 1 Fairness Cream for men
Emami in collaboration with Active Corp U.S.A.

CLAIMED USP :

- Contains Lumino peptide for faster glowing fairness

- Just 3 weeks
Double Strength Peptide Complex:ThewondermoleculepatentedintheUSAeffectivelypenetrates
toughermaleepidermistoregulatemelaninproduction.
Sunguard:Revolutionarydoublepowersunguardscounteroverexposureofmaleskintosunandprotectit
fromharmfulUVRays.
Anti- Bacplus :Breakthroughanti-bacterialagentsactivelyprotectskinagainstpollutionanddarkshadows
causedbydailyshave,nicksandcuts.
Stress Buster :Sensationalnutracomplexrelievesstressandfatiguesigns.Removedeadcellsand
rejuvenateskin.
Herbocool:AuniquecombinationofrefreshinglycoolherbslikeVetiver,Mint,Liquorice,makeskinfairand
freshwithapleasantcoolingsensation.

Quantity

Price

15 g

Rs. 15

50 g

Rs.80

Manufactured By
Emami Ltd.
A ) Guwahati , Assam
B ) North Guwahati ,Assam

Registered Office
Kolkatta

VLCC
Active Light Fairness Moisturiser
SPF 20 Tan Protection

Contains Mulberry and Vitamin B3

Active skin Lightning

UVA/UVB Protection
Non Greasy
Moisturizes and Fights Dullness
Vitamin B3 Enriched

Quantity

Price

75 ml

Rs.145

Manufactured By
VLCC Personal Care Ltd. , Haridwar

Garnier Men
Oil Control
Lemon & Mineral Clay
CLAIMED USP :
- 6 hr. Oil control + Fairness Moisturizer
- Intensive Visible Fairness
- Absorbs excess oiliness Contains Mulberry and
Vitamin B3
Quantity
Price
50 g

Rs.160

Garnier Men Power Light

Intensive Fairness Moisturizer
SPF 15
CLAIMED USP :
- Immediate Visible Fairness
- Dark Spot reduction
Contains
- Lemon Extract
- Anti Pigmenting Longdan
Quantity

Price

20 g

Rs. 80

50 g

Rs.160

Manufactured By
Loreal India Pvt Ltd . , Chakan , Pune

Nivea For Men

Advanced Whitening Cell Repair
Moisturizer
SPF 15 reviews & protects Skin
CLAIMED USP :
- 7 in 1 Whitening
- Ultra Light
- Fast Absorbing
95% Pure Vitamin C Whitens Skin
Quantity

Price

15 ml

Rs.95

Nivea For Men

Oil Control Moisturizer
CLAIMED USP :
- Whitens Skin from 4 weeks onward
- Control oil Long lastingly
- Mattifies Skin without clogging pore
95% Pure Vitamin C Whitens Skin
Quantity

Price

15 ml

Rs.99

Manufactured By
Beierdorf Co. Ltd , Thailand

Imported and Marketed By

Nivea India Pvt. Ltd. , Andheri

Loreal Men Expert

White Active
360 turnaround whitening
SPF 20
CLAIMED USP:

- Fairer & more even skin tone

- Help to prevent against skin darkening
It also has
Active Defense System To reinforce
skins natural resistance
24 hrs Hydrating

Quantity

Price

50 ml

Rs. 640

Imported and Marketed By

Loreal India Pvt Ltd. , Lower Parel

Gillette Series
Non Oily Formula
CLAIMED USP:

- Facial moisturizer with Aloe Vera

- Help keep skin moisturize
- Suitable for sensitive Skin
Quantity

Price

15 ml

Rs. 69

75 ml

Rs. 299

Quantity

Price

50 ml

Rs. 640

Imported and Marketed By

Loreal India Pvt Ltd. , Lower Parel

Olay Men Soulution Multisolution

CLAIMED USP:

- Balance Gel Moisturizer

- Revitalizing Creamve Skin

Quantity

Price

50 g

Rs. 699

Marketed By
Procter and Gamble , Thailand

Imported By
Procter and Gamble Home Products

THANK YOU