Fabulyzers

Health Solution
Concept
Team DeOnses

List of Potential Customers

Serious Amateurs (train several days a week)
Name

Age

Gender

Goals

Occupation

Pepa S.

20 Female

Maintain shape, Build muscles,

Be healthy
Student

Mathijs J.

19 Male

Build muscles

Student

Cristina J.

25 Female

Reduce fat

Student

Barbara O.

24 Female

Maintain shape, Be healthy

Marketing Professional

Jordan R.

27 Male

Reduce fat, Maintain shape, Be

healthy
Telecom Engineer

Manel G.

38 Male

Strength

Engineer

Ainhoa R.

27 Female

Improve physique

Consultant

Jordi F.

22 Male

Strenght, weight

Student

List of Potential Customers

Serious Amateurs (train several days a week)
Name

Age

Gender

Goals

Occupation

Laura G.

21 Female

Improve physique

Shop assistant

Ana P.

21 Female

gain muscle, improve strength

Student

Martin T.

22 Male

Gain muscle mass

Student

Anna J.

23 Female

Improve physique

Student

Frank R.

49 Male

keep in health, enjoys the sports Engineer

Karine R.

47 Female

loose weight, health

Teacher

Didier D.

48 Male

loose weight, health

Manager

Corinne D.

46 Female

loose weight, health

House wife

List of Potential Customers

Casual Amateurs (train once per week or less)
Name

Goals

Occupation

19 Female

Maintain shape, Be healthy

Student

Chlo F.

20 Female

Maintain shape, Build muscles,

Be healthy

Student

Felix O.

21 Male

Build muscles, Gain weight, Be

healthy

Student

Josphine B.

21 Female

Build muscles, Be healthy

Student

Richard O.

52 Male

Reduce fat

Consultant

Marc A.

21 Male

Be healthy

Student

Marta M.

33 Female

Strength

Public Servant

Enrique P.

55 Male

Maintain shape, improve

physique

Odontologist

Aurelie M.

Age

Gender

List of Potential Customers

Athletes (Represent an athletic club in competitions)
Name

Age

Gender

Goals

Occupation

Sport involvement

Geraldine R.

20 Female

weight loss, performance Student

800 m runner

Valentine R.

21 Female

weight loss, performance Student

800 m runner

Abel A.

23 Male

Strength

Student

elite PL

Josefa C.

38 Female

Strength

Manufacturing

Ex olympic

Ossian C.

31 Male

Strength

Fisiotherapist

Aspiring

Raf V.

28 Male

Strength

Sales Rep.

Competitive PL

Josu F.

46 Male

Gain weight

Coach

Professional WL

Diego A.

23 Male

Strength

Student

bike, running,

Potential Customer #1
Name: Geraldine
Age: 20
Gender: Female
Profession: Student
Sport involvement: Competes in track and field, trains for 8h/week. Ex 800m
champion
Needs: Improve Performance --> Losing fat means lower weight and higher
speed
Profile match: Geraldine is willing to make sacrifices and to go on diets in order
to lose weight. The Fabulyzer would allow her to train in the most efficient way
as to burn fat efficiently.

Potential Customer #2
Name: Richard
Age: 52
Gender: Male
Profession: Consultant (Self-employed)
Sport involvement: Lack of motivation
Needs: Reduce gut fat
Profile match: Needs to see quick results
Aware of the latest technologies
Travels (No time + eats snacks)

Top 5
Valentine
21 Years old.
800m runner.
Obsessed about body image.
Loves training and shopping.
Fabulyzer would help her:
Improve body image.
Improve performance.
More efficient efforts.

Top 5
Geraldine
20 Years old.
800m runner.
Good student and athlete.
All about performance.
Fabulyzer would help her:
Improve performance.
More efficient efforts.

Top 5
Didier
48 Years old.
Travels very often.Does not have
healthy eating habits.
Thinks he needs to lose fat.
Loves gadgets.
Casually works out.
Fabulyzer would help him:
Lose fat.
Be healthier.
Manage his time efficiently

Top 5
Richard

52 Years old.
Travels very often.
Works out at home and walks.
Likes to see results fast (when working
out)
Fabulyzer would help him:
Motivating him knowing the fat burnt.
Be healthier.
Manage his time efficiently.

Top 5
Ossian
31 Years old.
Does WL and competes in
minor leagues.
He likes to stay lean year-round (<9%).
Wants to maintain weight.
Fabulyzer would help him:
Measuring fat burn when staying lean
to know when to ingest more fats.

Bottom 5
Frank

49 Years old.
Runs, bikes or hikes mostly for fun.
Naturally lean and healthy habits
Nature lover

Fabulyzer does not interest him because:

He does not need to lose fat
He doesnt believe that he needs gadgets for practicing sport

Bottom 5
Corinne
46 Years old.
Does sports that she enjoys
Lots of free time
Wants to loose weight.
Fabulyzer does not interest her because:
She knows that she will not do sports that she doesnt
like even if they are more effective fat burner exercises.
Doesnt think that she really need this to loose weight.

Bottom 5
Mathijs

19 Years old.
Fitness (gym) and running (outside).
Moderately healthy.
Wants to build muscles.

Fabulyzer does not interest her because:

Neither wants to lose nor gain fat.

Bottom 5
Abel

23 Years old.
Elite Powerlifter.
He weights 115 kg.
Has won important PL contests.

Fabulyzer does not interest him because:

His only aim is to lift more weight.

Bottom 5
Josu
46 Years old.
Ex Olympic Weightlifter.
Very small and lean (56kg, 1.54m)
Has problems to gain weight.
Fabulyzer does not interest him because:
He does not get fat.

Likely to convert
Aurlie, Chlo and Josphine:
19-21 Years old students
Casual amateurs
A: running, yoga
C: dance
J: cycling, swimming, fitness
Maintain shape, build muscles and be healthy.
Willing to try it for free once. But already satisfied with their body more or less,
no need to count the exact fat burnt.

Likely to convert
Jordan:
27 Years old Telecom engineer
Serious amateurs
Running, Cycling, Football, Basketball
Reduce fat, Maintain shape, Be healthy
Interested in the app more than the product itself, to know how to train
efficiently.

Likely to convert
Ana, Martin:
Both are asking for more
value from the product. They
think this is a mere sensor
and data alone offers no
value to them.
Do not believe that it really
works.
They are not gadget people.

Arguments for converting

Offering more value through an app.
App connected to device: automatic input.
User can measure fat burn every time they do different activities (waking
up, sitting in the desk, working out, walking, etc.)
App calculates total fat burn.
Through other inputs (users nutrition macros, daily weight, etc.), the app
can measure total fat loss and other data and present it to the user in an
intuitive way.
The objective here is to get an app that requires minimum input and adds value
to the product through collecting and presenting data.