STRATEGIC

MANAGEMENT
Pharma Sector Hospital

Group Members

Darshan Hazare
Deepak Naik
Amit Shetye
Ajay Singh
Rinu Varghese

- 14
- 33
- 44
- 45
- 53

Pharma Industry - Hospital

Health Care Industry in

India
In India, the Healthcare system is split into a public sector, a
private sector and a wide network of informal healthcare
providers operating together in a large and unregulated network.
The Indian healthcare sector was valued at (US $88.7) billion
compared to US $78.6 billion in 2012
The CAGR is expected to grow around 10.5-12%
According to data released by the Department of Industrial
Policy and Promotion (DIPP), hospital and diagnostic centres
attracted foreign direct investment (FDI) worth Rs 11,272.32
crore (US$ 1.87 billion) between April 2000 and February 2014.
The healthcare business is projected to grow to $155 billion in
2017Indias healthcare industry is currently worth Rs 73,000
crore which is roughly 4 percent of the GDP.

Apollo Hospital

Architect of Healthcare
It has been the first private company to administer health
insurance in the country and Indraprastha Apollo Hospital
in Delhi is the fourth largest corporate hospital in the
world
The group is planning to invest Rs. 2000 crore , to build
around 15 new hospitals, in India, Sri Lanka, Nepal and
Malaysia.

Breach Candy Hospital

Breach Candy Hospital Trust has been a beacon of light

for the suffering for over 50 years.
Many procedures in routine use including Coronary
Angioplasty, Magnetic Resonance Imaging, Critical Care
ICU and Hysteroscopy were first performed here. The
hospital has earned national recognition as a leader in
interventional cardiology. For patients it's a sanctuary for
the healing of mind and body.
The hospital has a dedicated Charity Wing where eligible
patients are treated at nominal charge or free of cost.

Fortis Hospital

Fortis hospitals is Indias fastest growing healthcare

delivery service providers with a network of world-class
Super-specialty hospitals linked with a larger network of
Multi-specialty hospitals. It commenced operations in
2001.
Fortis is the second largest healthcare chain in India and
the largest healthcare chain in North India. It is one of the
largest Cardiac Programs in the world.

Apollo Hospital

Breach Candy
Hospital

Fortis
Hospital

Vision

Apollo's vision for

the next phase of
development is to
'Touch a Billion Lives

To be recognized as a
trusted leader in
providing high quality
healthcare with a
reputation for patient
care, performance and
sustained growth

To create a world-class
integrated healthcare
delivery system in India,
entailing the finest
medical skills.

Missio
n

Our mission is to
bring healthcare of
International standards
within the reach of
every individual. We
are committed to the
achievement and
maintenance of
excellence in
education, research
and healthcare for the
benefit of humanity"

To offer
comprehensive State
of the Art healthcare
services in an
environment where
compassion, quality,
safety and cost
effectiveness are
integral to care, where
we are proud to serve
patients; where
meeting the challenges
of complex medical
needs is viewed as a
defining competence.

To improve
primary care supporting enhanced
services in GP
practices.
To develop
alternative services where new services
are needed

Values / Objectives
Apollo Hospital

The confluence of seven values results in a ray that

represents Apollo's leadership in Indian Healthcare. A ray
that is the beacon for millions looking for a cure
looking for hope.

Breach Candy Hospital

Compassion
Integrity
Respect & Trust
Transparency & Fairness
Ethical Behaviour
Quality
Customer focus
Growth

Values / Objectives
Fortis Hospital

Patient Centricity
Integrity
Teamwork
Ownership
Innovation

Strategy Used
APOLLO

Reach initiative

No-frills Model -providing cost-effective quality healthcare

FORTIS

Ranbaxy promoted Fortis Healthcare Limited would continue

with its strategy of entering into Operation and Management
(O&M)

Fortis already has such contracts with existing and new

hospitals like Jessa Ram Hospital, Fortis La Femme, Rajan
Dhall hospital, Vasant Kunj in New Delhi and Khyber Medical
Institute in Jammu and Kashmir.

The company is also entering into new satellite and heart

command centre arrangements.

BREACH CANDY HOSPITAL

They provide their patients will high quality and premium

service.
Integrity, Customer Focus and Quality are the Part of their
strategy which makes them the most premium serving Hosptial
in Mumbai

All these Strategies used by these Hospitals are linked to their

Values, Vision and Mission.

Unconventional Strategies That

can be Used
Apollo
Super-speciality hospitals
Breach Candy
In-house Medicine Facility
Tie up with Hotels for Accommodation
Fortis
Health Plan packages can be provided by the hospital to
family and corporate with tie up with Insurance companies
Hospitals can become integrated healthcare systems i.e. when
medicines, food services, laundry etc will become "purchased"
services. These third-party operations will reduce cost and
increase the profit margins

THANK YOU