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(7 Cs)
The seven Cs
When We talk about Effective Communication
Seven Cs of Effective
Communication
1.
2.
3.
4.
5.
6.
7.
Completeness
Conciseness
Consideration
Concreteness
Clarity
Courtesy
Correctness
1) Completeness
Message Receiver- either listener or reader, desire
Five Ws
One way to make your message complete is to answer the
five Ws.
WHO?
WHAT?
WHEN?
WHERE?
WHY?
The five question method is useful when you write
requests, announcements, or other informative messages.
For instance, to order (request) merchandise, make clear
WHAT you want, WHEN u need it, WHERE it is to be sent.
Conclusion of completeness
At the end we can say that, you must provide
him:1. All necessary information as requested by
him.
2. Answers to his all questions carefully
3. Provide some more information, which he
is not requiring , just to maintain good
relations.
2) Conciseness
Conciseness means convey the message
information.
3) Consideration
Consideration means To consider the
receivers Interest/Intention.
It is very important in effective
communication while writing a message
you should always keep in mind your target
group
consideration is very important C among
all the seven Cs.
You attitude
You will be able to shop in the evening with
the extended hours.
Readers may react positively when benefit
are shown to them.
Always try to address his/her need and want.
4) Concreteness
It means that message should be specific
Concrete
Alis GPA in B.Sc Electrical Engineering
2k3-f session was 3.95/4.0, he stood first in
his class.
Always write on a very solid ground. It
should definitely create good image as
well.
5) Clarity
Familiar
1-after
2-home
3-for example
4-pay
5-invoice
6) Courtesy
Courtesy
Knowing your audience allows you to use statements of
Tactless, Blunt
More Tactful
7) Correctness
7) Correctness
At the core of correctness is proper grammar,
punctuation and spelling.
however, message must be perfect grammatically and
mechanically
. The term correctness, as applied to business
messages also mean three characteristics
o Use the right level of language
o Check the accuracy of figures, facts and words
o Maintain acceptable writing mechanics
Substandard Language
Avoid substandard language. Using correct words,
incorrect grammar, faulty pronunciation all
suggest as inability to use good English. Some
examples follow:
Substandard
More Acceptable
Aint
isnt,arent
Cant hardly
can hardly
Aim to proving
aim to prove
Desirous to
desirous of
Stoled
stolen
Accept, except
Anxious, eager
End