Pak Datacom Ltd.

TEAM MEMBERS
Nabeel Haider
S. Laraib Imtiaz
Nabeel Asghar
Faizan Akhter
Rakesh Kumar

2009-3-02-9632
2009-3-02-9573
2009-3-02-9670
2009-3-02-9683
2009-3-02-9669

Submited to:
Hashim Zia Jaffery
Dated: August 23, 2009

AGENDA
A.
B.
C.
D.
E.
F.
G.
H.

Executive summary
Situation Analysis
Opportunity and issue analysis
Objectives
Problem or Issues
Action programs
Financial projectionsb
Controls

Executive summary
Pioneer in VSAT and DXX in Pakistan
Team of telecommunication professionals provides customized solutions.
Up-to-the-minute (updated) system by using well established
Satellite based VSAT and
Optic Fiber networks
Pak Datacoms approach is to provide the best and innovative network
solutions on corporate basis.
Pak Datacom Ltd. has its own monitoring team across the country.

Situation Analysis
History of company:
Established in November 1991
A subsidiary of Telecom Foundation
Converted into public limited company in June 1994
Commercial operations started in July 1994
Started with providing end-to-end data communication
Pak Datacom employs :
Digital E1 add/drop
Digital Cross Connect (DXX) equipment
Radio, VSATs

Situation Analysis
SWOT ANALYSIS

(Strength, Weaknesses, Opportunities, Threats Analysis)

STRENGTHS:
Flexible workforce through contingent workers for seasonal/cyclical projects
Relatively rapid service development processes that allow for timely updating and release of new services
Government Support
Variety of talented people
Own training institutes for technical development skills
Research & development
Its own DXX communication network (digital cross connect)
Its own transport advanced products and variety TQM certified

Situation Analysis
SWOT ANALYSIS

(Strength, Weaknesses, Opportunities, Threats Analysis)

WEAKNESSES:

Lack of Inter-disciplinary approach of research with types of industries

Dependency on vendor with respect to optical infrastructure

Deadlines of project completion contributes substantially to employee burnout

Stagnant sales

Situation Analysis
SWOT ANALYSIS

(Strength, Weaknesses, Opportunities, Threats Analysis)

OPPORTUNITIES:
Down

streaming projects

Consultants
Step

and board of advisory

toward ISO Standards

Cheaper

global telecommunication costs open new markets as people connect to the Internet

Popularity

among companies for DXX access links

THREATS:
New

competition is expected to enter the market in the future.

Rapid

development of mobile devices that will displace/replace personal computers

Recession

or economic slowdown in the country or global market impacts is currently the

biggest threat.
Mergers

between the multinational companies and banks may decrease the business by 50 %.

Opportunity and issue analysis

Opportunities
Expansion
Growing

in Banking Sector

need of communication in organizations

Exploring

internal horizons

Issues
Higher

rates : Services expensive

Dependency

on PTCL

Dependency

on Vendor

Objectives
Goal Formulation:
The goal formulation of Pak Datacom is based on the following parameters:

Previous year performance

Current regional situation

Future prediction

Assigning targets

Quarterly review
The long-term goals are:

To be the no.1 DXX Services provider in Pakistan.

To attain a perfect balance between quality and cost.

To expand the horizon of our services beyond national boundaries

Objectives
Planning programs
Regional Management and Personnel Division of Pak Datacom contributes in this regard
On-the-job training
Job rotation
Special assignments
In-house courses
Counseling
Functional seminars
General management courses

Problem or Issues
Staffs Behavior
Staffs behavior sometimes with the vendor & partner companies is unethical both
professionally and personally.
Lack of Training
Due to the unfamiliarity with high tech equipment of PakDatacom most of the staff is
not efficient in carrying out the usual obligations pertaining to the telecom
equipment.
Loss of revenue
Loss of customer satisfaction

Organogram

Understanding the needs

Competetive Rates
Since, the customers is aware of the technology advancements he now wants better
services with lower rates. PDL understands this hence, PDL is refurbishing its
networks
After Sales Support
PDL is aware of the importance of After-sales support to all its clients. 24 / 7 support.

Action programs
Developing strategies
Effecting change
Recognizing the difficulties.
Defining the problems in Practical terms.
Planning the change, based on the most complete and best quality information
obtainable about past, present and future.
Alternating the behavior patterns and attitudes of a whole complex of people and
group usually at the top and working down.
Training & development
Preventive maintenance control

This is a tool for organizing and then controlling the equipments installed at
customers premises by an effective Preventive Maintenance to ensure trouble free
and unaffected services

Action Plan

Ensuring a high level of satisfaction among our customers and partners is a core
component of business at Pak Datacom Ltd.
Customer and Partner Experience (CPE) is a company-wide strategy to increase
customer satisfaction and improve experiences with our products, programs, and
services.
Through annual surveys and product feedback efforts like the Customer Experience
Improvement Program, we continue to listen and respond to our customers and
partners and are committed to improving their experiences with us.

Controls
FEEDBACK MECHANISM

Daily Meeting (Departmental Level)

Weekly Meetings (Management Level)
Feedback to Chairman
Feedbacks for Promotions

CONTROL MECHANISM

Manpower
Preventive Preparation