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AGRINOVATION

BULACAN SUSTAINABLE FOOD HUB

INTRODUCTION /

THEORETICAL DATA PRESENTATION


/
FRAMEWORK
AND ANALYSIS

AGRINOVATION

BULACAN
OOD
SUSTAINABLE
HUB
FOODHUB
A Sustainable
Design & Technology
towards
Sustainable Food System

.RAYMART VA
Technological Institute of the Philippines-Quez
Architecture Depa

AGRINOVATION
BULACAN SUSTAINABLE FOOD HUB

INTRODUCTION /

THEORETICAL DATA PRESENTATION


/
FRAMEWORK
AND ANALYSIS

Background of the Study

World
World Context
Context

World
World Context
Context

>
> Population
Population Growth
Growth
Demand
Demand for
for food
food
placed
placed on
on agricultural
agricultural
sector
sector

>
> FOOD
FOOD SYSTEM
SYSTEM
|Governance
|Governance &
&
Economic
Economic Production
Production
of
of Food
Food

|Sustainability of
of Food
Food
>
> 30-40%
30-40% Global
Global Food
Food |Sustainability
and
and Degree
Degree of
of Food
Food
Losses
Losses &
& Wastes
Wastes
Losses
Losses and
and Wastage
Wastage
>
> Industrialization,
Industrialization,
Nutrition and
and Food
Food
Financial,
Financial, Managerial
Managerial || Nutrition
Safety
Safety
and
and Technical
Technical
Limitations
Limitations
|Environmental
|Environmental Impact
Impact

INTRODUCTION

AGRINOVATION
BULACAN SUSTAINABLE FOOD HUB

INTRODUCTION /

THEORETICAL DATA PRESENTATION


/
FRAMEWORK
AND ANALYSIS

Background of the Study

World
World
Context
Contextof Post
Breakdown

Philippine
Philippine Context
Context
World
World
Context
Context
>
> Pre-dominant
Pre-dominant

Agricultural
Agricultural
Country
Country
>
> FOOD
FOOD SYSTEM
SYSTEM
Harvest
Loss
in
Rice
>
> Four
Four Dimensions
Dimensions of
of

Food
Food Security
Security (from
(from
FAO)
FAO)
|Physical
|Physical Availability
Availability
of
of Food
Food
|Economic
|Economic and
and
Physical
Physical Aspect
Aspect
|Utilization
|Utilization
|Stability
|Stability

>
>
Highest
Highest Prevalence
Prevalence
of
of
|Governance
|Governance
&
&
Food
Food
Inadequacy
Inadequacy
Economic
Economic
Production
Production
(05-12)
(05-12)
of
of Food
Food
>
> Weak
Weak and
and Lacking
Lacking
|Sustainability
|Sustainability
of
of Food
Food
Post
Post Harvest
Harvest
and
and
Degree
Degree of
of&
Food
Infrastructures
Infrastructures
&Food
Losses
Losses
and
and Wastage
Wastage
Fragmentation
Fragmentation
in
in Food
Food
System
|System
| Nutrition
Nutrition and
and Food
Food
>
>
Lack
Lack of
of Education
Education
Safety
Safety
Training,
Training, Technical
Technical
|Environmental
|Environmental
Impact
Impact
Inefficiency
Inefficiency and
and Weak
Weak
Information
Information System
System

INTRODUCTION

AGRINOVATION
BULACAN SUSTAINABLE FOOD HUB

INTRODUCTION /

THEORETICAL DATA PRESENTATION


/
FRAMEWORK
AND ANALYSIS

Background of the Study

Philippine
Philippine Context
Context
>
> Pre-dominant
Pre-dominant

Breakdown of Post Overview


Overview
Agricultural
Country
Harvest
Harvest Loss
Loss in
in Corn
Rice Agricultural Country

PDP
PDP
2011-2016
2011-2016
>
> Highest
Highest
Prevalence
Prevalence of
of
>
> Food
Food
Subsistence
Subsistence
Food
Food
Inadequacy
Inadequacy
Incidence
Incidence
(05-12)
(05-12)
>
> Rice
Rice
Self
Sufficiency
Weak
WeakSelf
and
andSufficiency
Lacking
Lacking
Post
Post
Harvest
Harvestamong
>
>
Deflation
Deflation
among Basic
Basic
Infrastructures
Infrastructures
&
&
Food
Food Commodities
Commodities
Fragmentation
Fragmentation
in
Food
>Short
>Short Coming
Comingin
of
ofFood
System
System
Infrastructure
Infrastructure
Breakdown of Post
>
> Lack
Lack of
of Education
Education
Harvest Loss in High
Training,
Training, Technical
Technical
Value Crops
Inefficiency
Inefficiency and
and Weak
Weak
Information
Information System
System

INTRODUCTION

AGRINOVATION
BULACAN SUSTAINABLE FOOD HUB

INTRODUCTION /

THEORETICAL DATA PRESENTATION


/
FRAMEWORK
AND ANALYSIS

Background of the Study

Project
Project Initiative
Initiative

FOOD
HUB
One
One Bulacan
Bulacan Pride
Pride or
or

aa centrally
centrally located
located facility
facility
Program
Program
for
formanagement
Rapid
Rapid
with
with aa business
business
management
structure
structure
facilitating
facilitating the
the
Industrialization
Industrialization
and
and
aggregation,
aggregation,
storage,
storage,
Development
Development
processing,
processing, distribution,
distribution, and
and
marketing
marketing
of
locally
locally or
or
>
> Build
Build aaof
Food
Food
regionally
regionally
produced
produced
food
food
Processing
Processing
Facility
Facility
and
and
products
products (USDA
(USDA Agriculture
Agriculture
Packaging
Packaging
Facility
Facility
to
to
Marketing
Marketing Service
Service
working
working
boost
boost
the
the provinces
provinces
definition)
definition)

capacity
capacity and
and capabilities
capabilities
in
in agricultural
agricultural sector
sector

The
The Proposal
Proposal
Regional
Regional food
food systems
systems can
can
Overview
Overview

especially
especially increase
increase
PDP
PDP
2011-2016
2011-2016
employment,
employment,
income,
income, and
and
output
in
rural
rural areas,
areas, help
help
>
>output
Food
Food in
Subsistence
Subsistence
address
address food
food desert
desert
Incidence
Incidence
challenges
challenges in
in cities
cities lowerlower>
>
Rice
Riceneighborhoods,
Self
Self Sufficiency
Sufficiency
income
income
neighborhoods,
foster
foster
civic
civic engagement,
engagement,
and
>
> Deflation
Deflation
among
amongand
Basic
Basic
enhance
enhance urban-rural
urban-rural
Food
Food
Commodities
Commodities
connections
connections [Regional]
[Regional] food
food
systems
systems
are
are also
also
an
>Short
>Short
Coming
Coming
of
of an
important
important market
market outlet
outlet for
for
Infrastructure
Infrastructure
food
food that
that is
is produced
produced in
in an
an
environmentally
environmentally sustainable
sustainable
fashion.
fashion. -Union
-Union of
of Concerned
Concerned
Scientists
Scientists

INTRODUCTION

AGRINOVATION
BULACAN SUSTAINABLE FOOD HUB

INTRODUCTION /

THEORETICAL DATA PRESENTATION


/
FRAMEWORK
AND ANALYSIS

Problem Setting

Route
Route Cause
Cause of
of the
the
Problem
Problem
>
> Population
Population Growth
Growth
>
> Constraints
Constraints in
in
Agricultural
Agricultural Land
Land &
&
Labor
Labor Force
Force
>
> Climate
Climate
Change/Global
Change/Global
Warming
Warming
>
> Food
Food waste
waste and
and
losses
losses
>
> Constraints
Constraints in
in Post
Post
harvest
harvest

Extents
Extents of
of the
the
Problem
Problem
>
> Low
Low Agricultural
Agricultural
Production
Production
>
> Food
Food Insecurity
Insecurity
>
> Prevalence
Prevalence of
of under
under
nutrition
nutrition
>
> Economic
Economic impact
impact

INTRODUCTION

AGRINOVATION
BULACAN SUSTAINABLE FOOD HUB

INTRODUCTION /

THEORETICAL DATA PRESENTATION


/
FRAMEWORK
AND ANALYSIS

Problem Setting

Statement
Statement of
of the
the
SUB
PROBLEMS
Problem
Problem
B.
B. What
What are
are the
the facilities
facilities

MAJOR
MAJOR
PROBLEM
PROBLEM
that
that can
can be
be
incorporated
incorporated in
in
designing
designing
aa food
food
related
related
There
There
is
is aa
need
need
to
to
development
development
in
in order
order
to
to
establish
establish
aa food
food
hub
hub
help
help in
in mitigation
mitigation of
of the
the
to
to
provide
provide
convenient
convenient
constraint
constraint in
in agricultural
agricultural
and
and
sustainable
sustainable food
food
sector?
sector?
system;
system; to
to provide
provide
work
work for
for local
local farmers;
farmers;
to
to improve
improve the
the
agricultural
agricultural sector
sector and
and
economy.
economy.

Extents
Extents
of
of the
the
SUB
PROBLEMS

C.
A.
A.
C.
What
What are
are the
the indoor
indoor
Problem
Problem
architectural
environmental
architectural solutions
environmental
solutions
factors
factors to
and
to
and
>
>
Low
Low
Agricultural
Agricultural
advanced
be
advanced
be
considered
considered
technologies
technologies
that
that may
mayor
or
Production
Production
construction
influence
construction
influence
the
themethods
methods
users
users and
and
applicable
nature
applicable
nature
of
of the
the
to
to the
project
the
project
proposed
proposed
to
to
>
>
Food
Food
Insecurity
Insecurity
development
achieve
development
achieve
aa good
good
to
toquality
quality
be
be more
more
effective
goods
effective
goods
and
and
and
and
products?
products?
cost
cost
efficient
>
> Prevalence
Prevalence
of
ofefficient
under
under
in
in achieving
achieving sustainable
sustainable
nutrition
nutrition
food
food system?
system?

>
> Economic
Economic impact
impact

INTRODUCTION

AGRINOVATION
BULACAN SUSTAINABLE FOOD HUB

Data Gathering
THEORETICAL DATA PRESENTATION
Preparation of analytical tools
/
/
INTRODUCTION
Evaluation and Analysis
FRAMEWORK
AND ANALYSIS
Action

Project Investigation

Methodology
Methodology

SCOPE
>
>
Problem
Problem
> Province
of Bulacan, spec.
City
of Malolos
Identification
Identification

DELIMITATIO
>
Detailed Computational
NS
Problem
Mechanical Aspect of
Identification

Architectural Solutions on
> Problems in Agricultural
>
>
Data
Data
Gathering
Gathering
Hub
Development
Data
Gathering
Sector,
Post
Harvest and Food Food
System
> Structural Analysis
>
> Preparation
Preparation of
of
Preparation of
> Architectural solutions on
Analytical
toolsand
> Basic
Strategies
analytical
analytical
tools
tools
Food Hub Development
Operations
Evaluation and
Analysis
>
environmental
>
>Sites
Evaluation
Evaluation
and
and
capabilities and Effectivity of
Analysis
Analysis
Action
Location

>
> Action
Action

INTRODUCTION

AGRINOVATION
BULACAN SUSTAINABLE FOOD HUB

INTRODUCTION /

THEORETICAL DATA PRESENTATION


/
FRAMEWORK
AND ANALYSIS

Project Investigation

Methodology
Methodology

Assumptions
Assumptions

GOALS AND
>
>
Contribute
to
to economic
economic
>
> Contribute
To
To incorporate
incorporate
and
and translate
translate
Objectives
>
>
Problem
Problem
OBJECTIVES
growth
growth
holistically
holistically the
the present
present
>
> Develop
Develop aa one
one of
of aa kind
kind
Problem
>
>
Increase
Increase
agricultural
agricultural
sector
sector
Identification
Identification
systems,
concept
concept
and
and solutions
solutions
sustainable
sustainable food
food center
center in
in the
the systems,
Identification
province
province of
of Bulacan
Bulacan that
that will
will
>
>
Data
Data
Gathering
Gathering
serve
serve as
as the
the paradigm
paradigm of
of the
the
agricultural
agricultural sector
sector industry
industry

>
> Preparation
Preparation of
of
analytical
analytical
tools
tools
>
> Revolutionize
Revolutionize
the
the

conventional
conventional farming
farming and
and
>
>
Evaluation
Evaluation
and
and
post
post
harvest
harvest environments
environments
Analysis
Analysis
into
into aa one
one of
of aa kind
kind food
food hub
hub
development
development

>
> Action
Action

share
share
in
in the
the
countrys
countrysfor
GDP
GDP
&
of
of smart
smart
architecture
architecture
for
an
an&
also
also
promote
promote economic
economic
growth
growth
environmentally
environmentally
interactive
interactive
Data Gathering
development
development
opportunities
opportunities for
for
structure
structure
agricultural
agricultural
and
and value
value
added
added
>
> To
ToPreparation
adapt
adapt green
green
building
building
of
producers
producers
and
and
food
food
businesses
businesses
Analytical
tools
technologies
technologies
and
and
concepts
concepts
thus
thus
>
>
Provide
Provide
employment
helping
helping
to
toemployment
invigorate
invigorate
the
Evaluation
andthe
>
>
Provide
Provide
safe,
safe,sense
nutritious,
nutritious,
environmental
environmental
sense
Analysis
affordable,
affordable,
and
and more
more
accessible
accessible
>
> To
To incorporate
incorporate
different
different
local
local
food
food
Action
facilities
facilities
that
that will
will boost
boost well
well
>
>
Accomplish
Accomplish
the
the provincial
provincial
being
being
and
and lifestyle
lifestyle
of
of
government
government
of
of
Bulacans
Bulacans
employees
employees
strategic
strategic plan
plan of
of maximizing
maximizing
their
their agricultural
agricultural resources
resources

INTRODUCTION

AGRINOVATION
BULACAN SUSTAINABLE FOOD HUB

INTRODUCTION /

THEORETICAL DATA PRESENTATION


/
FRAMEWORK
AND ANALYSIS

Project Investigation

GOALS AND
SIGNIFICANCE
OF
To
To
the
Society
Society
To
To the
the
theSTUDY
Agricultural
Agricultural Sector
Sector
OBJECTIVES
THE
The
The
proposed
proposed
project
project
will
will
also
also
>
> Develop
Develop aa one
one of
of aa kind
kind

The
The study
study would
would investigate
investigate the
the
likely
likely
to
to
be
be
significant
significant
and
and
sustainable
sustainable
food
foodof
center
center
in the
the
interrelationship
interrelationship
of
users,
users,in
impact
impact
the
lives
lives
of
of the
the
adjacent
adjacent
province
province
of
of
Bulacan
Bulacan
that
will
will
mainly
mainly the
the
the
farmers
farmers
to
tothat
the
the
populace
populace
by
giving
them
them of
the
thethe
serve
serve
as
as by
the
thegiving
paradigm
paradigm
of
the
environment
environment
their
their
working
working
opportunity
opportunity of
of having
having work.
work.
agricultural
agricultural
sector
sector
industry
industry
which
which will
will likely
likely
be
be significant
significant
Different
Different sectors
sectors and
and the
the whole
whole
to
to their
their health
health and
and comfort
comfort as
as
community
community would
would also
also benefit
benefit to
to
well
well
as
as their
their working
working
>
>
Revolutionize
Revolutionize
the
the
the
the proposal
proposal as
as they
they be
be the
the main
main
productivity.
productivity.
Translation
Translation
of
of
conventional
conventional
farming
farming
and
and
consumers
consumers &
& beneficiaries
beneficiaries of
of the
the
architectural
architectural
solutions
solutions
and
and
post
post
harvest
harvest
environments
environments
project.
project.
Thus,
Thus, developing
developing
aa
technology
technology
will
will
serve
serve
as
as
a
a
into
into
aa one
one
of
of
aa kind
kind
food
food
hub
hub
structure
structure
for
for
food
food
system
system
will
will
footprint
footprint
to
to
the
the industry
industry
as
as aa
development
development
decrease
decrease
prevalence
prevalence
of
of food
food
basis
basis
for
for future
future
developments.
developments.
insecurity
insecurity
and
and malnutrition.
malnutrition.

>
> To
To incorporate
incorporate and
and translate
translate
Objectives
To
To the
the Researcher
Researcher

To
To
the
the Body
Body
of
of
holistically
holistically
the
the present
present
The
The
study
study would
would
increase
increase the
the
Knowledge
Knowledge
in
in
systems,
systems,
concept
concept
and
and solutions
solutions
body
body of
of knowledge
knowledge of
of the
the
of
of
smart
smart architecture
architecture for
for an
an
Architecture
Architecture
researcher
researcher in
in architecture
architecture and
and
environmentally
environmentally
interactive
interactive
The
The
study
study
will
will benefit
benefit
the
the
also
also in
in
the
the aspects
aspects
and
and nature
nature
structure
structure
field
field
of
architecture
architecture
in
in
of
of
the
theof
project
project
hes
hes conducting.
conducting.
>
> To
To adapt
adapt green
green building
building
Through
Through
research
research
methodology,
methodology,
designing
designing
aaand
building
building
technologies
technologies and
concepts
concepts thus
thus
the
the
researcher
researcher
enhances
enhances
his
his
specifically
specifically
the
the Food
Food
Hub
helping
helping to
to invigorate
invigorate
the
theHub
knowledge
knowledge
from
from data
data gathering
gathering
wherein
wherein technologies
technologies
and
and
environmental
environmental
sense
sense
to
to evaluation
evaluation and
and analysis
analysis in
in
>
>
To
To incorporate
incorporate
different
different
concept
concept
that
that
can
can
help
help
in
in
identifying
identifying the
the problems
problems and
and
facilities
facilities
that
that
will
will
boost
boost
well
well
achieving
achieving
sustainable
sustainable
food
food
seeking
seeking solution
solution
to
to solve
solve the
the
being
being and
and lifestyle
lifestyle of
of
system
system
will
will
be
be adapted.
adapted.
problem.
problem.
employees
employees

INTRODUCTION

AGRINOVATION
BULACAN SUSTAINABLE FOOD HUB
SummaryFor
of
The
The articles
articles show
show
how
Com how
Articles
important
important is
is munit
the
the

munit
establishment
establishment yof
of Barangay
Barangay

INTRODUCTION /

THEORETICAL DATA PRESENTATION


/
FRAMEWORK
AND ANALYSIS

Research Paradigm and Related


Literature

Summary of
Articles
Barangay
Based
Barangay
Based
on
on the
the
Food
Food
research
research
Terminal
Terminal is
is

gathered
use
use as
gathered
as related
related
by
by the
the
literature
literature by
by
Food
Food Terminal
Terminal as
as stated
stated by
by
the
researcher,
the researcher
researcher,
researcher
there
there
due
due
are
are
to
to99
non
non
the
the Department
Department of
of
existence
Barangay
existence of
Barangay
Food
of
Food
food
food
Terminal
Terminal
hub
hub in
in in
in
For
FOO
Agriculture.
Agriculture.
The
The
Government
Government
For
Market
the
Bulacan.
the country,
Bulacan.
country, still
still Barangay
Barangay
and
Vendor
is
is strengthening
strengthening
its
its mitigation
mitigation
D
Manag Food
s
Food Terminal
Terminal somehow
somehow
on
on poverty,
poverty, hunger,
hunger, and
and er
HUB
related
related to
to nature
nature of
of food
food
malnutrition
malnutrition through
through
hub
hub and
and can
can be
be considered
considered
establishing
establishing Barangay
Barangay Food
Food
as small
small scale
scale of
of the
the said
said
Terminal
Terminal that
that will
will be
be essential
essential as
For
to
to the
the farmers
farmers
and
and also
also the
the
Farme
project.
project.
rs
food
food businesses.
businesses.

THEORETICAL FRAMEWORK

AGRINOVATION
BULACAN SUSTAINABLE FOOD HUB

INTRODUCTION /

THEORETICAL DATA PRESENTATION


/
FRAMEWORK
AND ANALYSIS

Research Paradigm and Related


Literature

Summary
of Terminal
Barangay
Barangay
Food
Food
Terminal
Local
Case
Study
The
The articles
articles
show
show how
how
Articles
(BFT)
(BFT)
important
important is
is the
the

Foreign Case
Tomoana
Tomoana Food
Food Hub
Hub
Study
Based
Based on
on the
the research
research

>
>A
A master
master planned
planned
gathered
gathered by
by the
the
development
development that
that will
will be
be
researcher,
researcher, there
there are
are 99
world
world class
class
Barangay
Barangay Food
Food Terminal
Terminal in
in
>
>
It
It offers
offers everything
everything from
from
Bulacan.
Bulacan.
the
the unique
unique zoning
zoning and
and
resource
resource consent
consent process,
process,
malnutrition
malnutrition through
through
>
>
Directly
Directly links
links
farmers
farmers
and
and fast
fast broadband,
broadband, ease
ease of
of
establishing
establishing
Barangay
Barangay
Food
Food
fisherfolk
fisherfolk
producers
producers
to
to the
the
access
access to
to the
the total
total
Terminal
Terminal that
that
will
will be
be essential
essential
consumers;
consumers;
and
and
flexibility
flexibility around
around lot
lot sizes
sizes
to
to the
the farmers
farmers
and
and also
also the
the
food
food
businesses.
businesses.
and
and usage,
usage, sustainable
sustainable
>
> Community
Community
participated
participated
practices
practices and
and high
high end
end
retail
retail food
food distribution
distribution
technology.
technology.
system.
system.
>
>
Barangay-based
Barangay-based
food
food
establishment
establishment
of
of Barangay
Barangay
depot
depot
and
and distribution
distribution
Food
Food Terminal
Terminal
as
as stated
stated by
by
system
system
offering
offeringof
affordable,
affordable,
the
the Department
Department
of
safe
safe and
and quality
quality
food
food
Agriculture.
Agriculture.
The
The Government
Government
products
products
like
like meat,
meat,
poultry,
poultry,
is
is
strengthening
strengthening
its
its mitigation
mitigation
on
on
poverty,
poverty,
hunger,
hunger,
and
and
fish,
fish,
vegetables
vegetables
and
and
fruits;
fruits;

THEORETICAL FRAMEWORK

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INTRODUCTION /

THEORETICAL DATA PRESENTATION


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FRAMEWORK
AND ANALYSIS

Research Paradigm and Related


Literature

Foreign Case
North
North Valley
Valley Food
Food Hub
Hub
Study
>
> Committed
Committed to
to building
building aa
vibrant,
vibrant, active
active and
and
efficient
efficient localized
localized food
food
system
system in
in Californias
Californias
North
North Valley
Valley
>
> Eager
Eager to
to help
help local
local food
food

producers
producers and
and buyers
buyers
manage
manage wholesale
wholesale
relationships
relationships and
and logistics
logistics
to
to make
make it
it easier
easier to
to buy
buy
and
and sell
sell local
local food
food

Foreign Case
Tomoana
Tomoana Food
Food Hub
Hub
Study

>
>A
A master
master planned
planned
development
development that
that will
will be
be
world
world class
class
>
> It
It offers
offers everything
everything from
from
the
the unique
unique zoning
zoning and
and
resource
resource consent
consent process,
process,
fast
fast broadband,
broadband, ease
ease of
of
access
access to
to the
the total
total
flexibility
flexibility around
around lot
lot sizes
sizes
and
and usage,
usage, sustainable
sustainable
practices
practices and
and high
high end
end
technology.
technology.

THEORETICAL FRAMEWORK

AGRINOVATION
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INTRODUCTION /

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FRAMEWORK
AND ANALYSIS

Site Selection

Site Selection
Criteria
MAJOR
MAJOR CRITERIA
CRITERIA (60%)
(60%)

Based
Based on
on the
the general
general site
site
>
> Availability
Availability of
of Basic
Basic
requirement
requirement in
in the
the
Needs
Needs
National
National Building
Building Code,
Code,
>
> Zoning/Land
Zoning/Land Use
Use Plan
Plan
the
the land
land or
or site
site in
in which
which
>
> Physical
Physical Suitability
Suitability
will
will be
be constructed
constructed any
any
>Accessibility
>Accessibility
building
building or
or structure,
structure, or
or
MINOR
MINOR CRITERIA
CRITERIA
any
any ancillary
ancillary or
or auxiliary
auxiliary
>Presence
>Presence of
of Utilities
Utilities
facility
facility thereto,
thereto, shall
shall be
be
>Orientation
>Orientation
sanitary,
sanitary, hygienic
hygienic or
or safe.
safe.
>Size
>Size or
or Shape
Shape

Site
Justification
>
> Province
Province of
of Bulacan,
Bulacan, Region
Region

Based
on
on the
theLocation
criteria
criteria given
given by
by
3Based
3 Strategic
Strategic
Location
the
the Department
Department of
of Agriculture
Agriculture
>
>
Major
Major
access
to
to major
major
(DA),
(DA),
the
theaccess
proposed
proposed
site
site must
must
highways
highways
such
such as
as NLEX
NLEX and
and
be
be the
the following
following
McArthur
McArthur Highway
Highway
>
> Free
Free from
from objectionable
objectionable
>
> Industrial
Industrial Zone
Zone
odor,
odor, flying
flying ash,
ash, dust,
dust, etc
etc
>
> Not
Not subjected
subjected
to
to flooding
flooding
prone
prone to
to flooding
flooding
or
or
>
> Enough
Enough
space
space for
for parking
parking
any
any
hazards
hazards
>
> Enough
Enough storage
storage space
space
>
>
Accessible
Accessible
to
to
support
support
>
> Allows
Allows smooth
smooth traffic
traffic flow
flow
facilities
facilities

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Site Selection

Macro Meso Site


Data
PHYSICAL
PHYSICAL PROFILE
PROFILE
Geographical
Geographical Location
Location
>
> Bulacan,
Bulacan, Region
Region III
III or
or
Central
Central Luzon
Luzon
>
> Strategic
Strategic Location
Location
Almost
Almost equidistant
equidistant to
to
northern
northern and
and southern
southern part
part
of
of Luzon
Luzon
>
> Proximate
Proximate and
and
accessible
accessible to
to Metro
Metro Manila
Manila

DATA PRESENTATION

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Site Selection

MALOLOS
MALOLOS BULACAN
BULACAN

Land
Land Area
Area 262,
262, 500
500
hectares
hectares
Geomorphology
Geomorphology
West
West Low
Low Land
Land
East
East Hilly
Hilly to
to Mountainous
Mountainous
Hydrology
Hydrology Ground
Ground ater,
ater,
River
River System
System
Climate
Climate Type
Type II

PHYSICAL
PHYSICAL PROFILE
PROFILE
Geographical
Geographical Location
Location
Boundary
Boundary
North
North Claumpit
Claumpit and
and Plaridel
Plaridel
East
East Guiguinto
Guiguinto
West
West Paombong
Paombong
Southeast
Southeast South
South Manila
Manila
Bay
Bay

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Site Selection

PHYSICAL
The
The site
site is
is located
located at
at PLAN
Malolos,
Malolos,
FRAMEWORK

Bulacan
Bulacan which
which is
is the
the provincial
provincial
center
center with
with direct
direct linkage
linkage to
to
growth
growth centers.
centers. The
The site
site is
is aa
Built
Built up
up area
area and
and aa proposed
proposed
urban
urban expansion
expansion and
and will
will pass
pass
through
through tourism
tourism loop/highway.
loop/highway.
The
The project
project will
will be
be benefited
benefited
with
with the
the Bulk
Bulk water
water supply
supply
project
project of
of the
the province.
province.
According
According to
to the
the hazard
hazard map
map
the
the site
site is
is not
not prone
prone to
to
earthquake
earthquake and
and floods
floods

DATA PRESENTATION

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INTRODUCTION /

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Site Selection

DATA PRESENTATION

AGRINOVATION
BULACAN SUSTAINABLE FOOD HUB

INTRODUCTION /

THEORETICAL DATA PRESENTATION


/
FRAMEWORK
AND ANALYSIS

Site Selection

DATA PRESENTATION

AGRINOVATION
BULACAN SUSTAINABLE FOOD HUB

INTRODUCTION /

THEORETICAL DATA PRESENTATION


/
FRAMEWORK
AND ANALYSIS

Site Selection

Socio Econpmic
Profile
Demography
Demography

1990

1995

2000

2007

2010

Bulacan

1,505,219

1,784,441

2,234,088

2,822,216

2,822,216

Malolos

125,178

147,414

175,291

225,244

234,945

Brgy. Santor

n/a

n/a

n/a

6,868

8,046

DATA PRESENTATION

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Site Selection

Socio Econpmic
Utilities
Utilities and
and Infrastracture
Infrastracture
Profile

Power
Power
Transportaion
Transportaion -- Modes
Modes of
of
The
The City
City of
of Malolos
Malolos is
is served
served
transportation
transportation within
within the
the
by
by MERALCO
MERALCO for
for its
its power
power
urban
urban centers
centers and
and nearby
nearby
needs
needs on
on aa 24-hour
24-hour basis.
basis.
barangays
barangays are
are cars,
cars, jeepneys,
jeepneys, Electricity
Electricity is
is available
available in
in all
all
buses,
buses, tricycles,
tricycles,
barangays,
barangays, giving
giving aa rate
rate of
of
motorcycles/bikes
motorcycles/bikes and
and
98.06%
98.06% households
households with
with
pedicabs.
pedicabs. While
While in
in the
the sosoelectricity.
electricity. Power
Power supply
supply is
is
called
called coastal
coastal barangays,
barangays,
assured
assured in
in the
the City
City of
of Malolos
Malolos
settlements
settlements along
along fishpond
fishpond
with
with the
the presence
presence of
of two
two (2)
(2)
area
area strips,
strips, only
only boat
boat and
and
sub-stations
sub-stations in
in Pinagbakahan
Pinagbakahan
pedicabs
pedicabs are
are available.
available.
and
and Tikay.
Tikay.

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Site Selection

Socio Econpmic
Profile
Water
Water

Information
Information and
and
Communication
Communication
Local
Local water
water District
District City
City of
of
Technology
Technology
Malolos
Malolos water
water District
District
Postal
Postal Service
Service
Pumping
Pumping Station
Station Brgy
Brgy Santor
Santor
Courier
Courier Service
Service
has
has aa pumpuing
pumpuing station
station with
with
Telephone
Telephone Service
Service -- PLDT,
PLDT,
7.50
7.50 hp
hp
DIGITEL
Rural
Rural Waterworks
Waterworks Systems
Systems DIGITEL
Mobile Communication
Communication
Babatnin
Babatnin Rural
Rural Waterworks
Waterworks and
and Mobile
Service
Service DIGITEL,
DIGITEL, SMART
SMART
&
& Sanitaion
Sanitaion Assoc.
Assoc.
Internet Service
Service Provider
Provider
Bulihan
Bulihan Rural
Rural Waterworks
Waterworks Coop.
Coop. Internet
DIGITEL,
DIGITEL, PLDT
PLDT DSL,
DSL, SMART
SMART
And
And Allied
Allied Services
Services
Pamawaran
Pamawaran Rural
Rural Waterworks
Waterworks
Cable
Cable Network
Network Sky,
Sky,
Sanitation
Sanitation System
System
Brightmoon
Brightmoon

DATA PRESENTATION

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INTRODUCTION /

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FRAMEWORK
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Site Selection

Socio Econpmic
Profile

Solid
Solid Waste
Waste Disposal
Disposal
Irrigation
Irrigation and
and Flood
Flood Control
Control Malolos
Malolos Sanitary
Sanitary Landfill
Landfill at
at
National
National Irrigation
Irrigation
Brgy.
Brgy. Matimbo
Matimbo
Administration
Administration (NIA)
(NIA)
Health
Health Bulacan
Bulacan is
is serve
serve
Angat-Maasim
Angat-Maasim River
River
with
with network
network of
of hospitals.
hospitals.
Irrigation
Irrigation System
System (AMRIS)
(AMRIS)
Malolos
Malolos has
has 22 public
public hospitals
hospitals
Upper
Upper Pampanga
Pampanga River
River
and 88 private
private hospitals
hospitals
Integrated
Integrated Irrigation
Irrigation System
System and
Education
Education 22 major
major tertiary
tertiary
(UPRIIS)
(UPRIIS)
educational
educational institution
institution BSU,
BSU,
Malolos
Malolos has
has 22 communal
communal
CEU
CEU
irrigation
irrigation system
system (CIS),
(CIS), and
and 11
Pump
Pump Irrigation
Irrigation System
System (PIS)
(PIS)
Security
Security PNP,
PNP, Bureau
Bureau of
of
Fire
Fire Pro.
Pro.

DATA PRESENTATION

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FRAMEWORK
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Site Selection

Socio Econpmic
Profile
Leisure
Leisure and
and Recreation
Recreation
--Historical
Historical Sites,
Sites, swimming
swimming
pools,
pools, picnic
picnic areas,
areas, sports
sports
center,
center, playground,
playground, pasalubong
pasalubong
shops,
shops, specialty
specialty restaurants
restaurants
Economy
Economy and
and Industry
Industry
-- marble,
marble, marbleized
marbleized limestone,
limestone,
jewelry,
jewelry, Pyrotechnics,
Pyrotechnics,
leathercraft,
leathercraft, aquaculture,
aquaculture, meat
meat
and
and meat
meat products,
products, garments,
garments,
Furniture,
Furniture, High
High Value
Value Crops,
Crops, and
and
sweets
sweets and
and native
native delicacies.
delicacies.

All
All industry
industry Sector
Sector is
is
increasing
increasing in
in employment
employment
growth
growth but
but Agricultural
Agricultural sector
sector
is
is decreasing
decreasing
Tatak
Tatak Bulakeny
Bulakeny
Enhance
Enhance Bulacan
Bulacan Product
Product
Quality
Quality and
and Value
Value by
by
providing
providing assistance
assistance

DATA PRESENTATION

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FRAMEWORK
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Site Selection

Socio Econpmic
Agricultural
Agricultural Sector
Sector
Profile

Region
Region 33 is
is at
at the
the top
top in
in terms
terms
of
of agricultural
agricultural production.
production.
Bulacan
Bulacan has
has aa large
large range
range of
of
agricultural
agricultural lands
lands
Employment
Employment decreasing
decreasing by
by
0.53
0.53 %
%
Top
Top 5
5 Agricultural
Agricultural Crops
Crops
Palay
Palay
Corn
Corn
Coconut
Coconut
Mango
Mango
Banana
Banana

Top
Top 5
5 Livestock
Livestock
Carabao
Carabao
Cattle
Cattle
Chicken
Chicken
Duck
Duck
Goat
Goat
Aquaculture
Aquaculture Production
Production
Aquaculture
Aquaculture fish
fish
Commercial
Commercial Fish
Fish
Municipal
Municipal Fish
Fish

DATA PRESENTATION

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Site Selection

Micro Site Data


Top
Top 5
5 Livestock
Livestock
Carabao
Carabao
Cattle
Cattle
The
The Site
Site
Chicken
Chicken
The
The site
site is
is Located
Located at
at FBIC,
FBIC,
Duck
Brgy.
Brgy. Santor,
Santor, Malolos,
Malolos, Bulacan
Bulacan Duck
with
with aa lot
lot area
area of
of 96,
96, 222
222
Goat
Goat
sq.m.
sq.m. The
The site
site is
is an
an interior
interior lot.
lot. Aquaculture
Aquaculture Production
Production
Aquaculture
Aquaculture fish
fish
Commercial
Commercial Fish
Fish
Municipal
Municipal Fish
Fish

DATA PRESENTATION

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Site Selection

Micro Site Data

DATA PRESENTATION

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Site Selection

Micro Site Data


SITE

Zoning
Zoning Classification
Classification
Industrial/IndustrialIndustrial/IndustrialResidential
Residential

DATA PRESENTATION

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Site Selection

Micro Site Data

DATA PRESENTATION

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Site Selection

Micro Site Data

Accessibility
Accessibility
3
3 major
major arteries
arteries NLEX,
NLEX,
McArthur
McArthur Highway,
Highway,
Provincial
Provincial Roads
Roads

Temperature
Temperature

Physical
Physical Suitability
Suitability
Soil
Soil Characteristics
Characteristics San
San
Miguel
Miguel Series
Series
Topography
Topography Relatively
Relatively flat
flat
(0.81
(0.81 %
% to
to gently
gently sloping
sloping 2.17
2.17
%)
%)
Climate
Climate Type
Type II

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Micro Site Data


Rainfall
Rainfall

Sun
Sun Path
Path

DATA PRESENTATION

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Micro Site Data

Prevailing
Prevailing Wind
Wind
Flood
Flood Hazard
Hazard
Habagat
Habagat and
and Amihan
Amihan
Not
Not prone
prone
Presence
Presence of
of Public
Public Utility
Utility
to
to flooding
flooding
and
and Infrastracture
Infrastracture Basic
Basic
utilities
utilities and
and infrastracture
infrastracture is
is
present
present and
and accessible
accessible to
to the
the
site
site such
such as
as power
power supply,
supply,
water
water supply,
supply, communication
communication
facility,
facility, pump
pump station,
station, waste
waste
disposal,
disposal, drainage
drainage system,
system, and
and
nearby
nearby health,
health, education
education and
and
security
security facilities
facilities

DATA PRESENTATION

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Micro
Site Data
Site
Site Analysis
Analysis
SWOT
SWOT Analysis
Analysis
Strength
Strength
>The
>The site
site is
is an
an interior
interior lot
lot with
with
own
own right
right of
of way
way and
and adjacent
adjacent
to
to public
public road-right-of-way
road-right-of-way
(RROW),
(RROW), to
to McArthur
McArthur Highway,
Highway,
provincial
provincial roads
roads and
and NLEX
NLEX
>Availabilities
>Availabilities of
of Public
Public
Utilities
Utilities and
and Infrastracture
Infrastracture

>Not
>Not prone
prone to
to hazards
hazards such
such
as
as flood
flood and
and earthquake
earthquake
>Strategically
>Strategically located
located as
as an
an
economic
economic zone
zone for
for industrial
industrial
estate
estate
>Relatively
>Relatively flat
flat terrain
terrain
>Development
>Development of
of such
such
project
project is
is highly
highly favorable
favorable for
for
the
the Provincial
Provincial Government.
Government.

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Micro Site Data


SWOT
SWOT Analysis
Analysis
Weakness
Weakness
>Minimal
>Minimal noise
noise from
from nearby
nearby
Industrial
Industrial factories
factories
>
> Unnoticeable
Unnoticeable for
for business
business
and
and marketing
marketing purposes
purposes
Opportunities
Opportunities
>Major
>Major Industry
Industry of
of Bulacan
Bulacan is
is
Agriculture
Agriculture
>Proximity
>Proximity to
to National
National Food
Food
Authority
Authority

>Proximity
>Proximity to
to Industrial
Industrial Estate
Estate
of
of the
the City
City (FBIC)
(FBIC)
>Proximity
>Proximity to
to the
the ample
ample
amount
amount of
of rice
rice land
land for
for easy
easy
aggregation
aggregation and
and farmers
farmers
would
would benefit
benefit in
in the
the project
project
>Food
>Food waste
waste from
from the
the project
project
would
would be
be possible
possible for
for
generation
generation of
of biomass
biomass fuel.
fuel.
>Aggregation
>Aggregation of
of goods
goods &
&
products
products will
will be
be accessible
accessible
through
through Barangay
Barangay Food
Food
Terminal
Terminal (BFT).
(BFT). Bulacan
Bulacan has
has 99
BFT.
BFT.

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Micro Site Data

SWOT
SWOT Analysis
Analysis
>
> Link
Link for
for the
the road-to-market
road-to-market
road
road development
development project
project of
of
Brgy.
Brgy. Santor
Santor
Threats
Threats
>
> Proximity
Proximity to
to the
the riceland
riceland
might
might affect
affect the
the development
development
of
of the
the project
project
>
> Deflating
Deflating number
number of
of
farmlands
farmlands and
and farmers.
farmers.

DATA PRESENTATION

AGRINOVATION
BULACAN SUSTAINABLE FOOD HUB

INTRODUCTION /

THEORETICAL DATA PRESENTATION


/
FRAMEWORK
AND ANALYSIS

Site Selection

Site Analysis
Vehicular
Traffic
Minimal
Noise from
Factories
pm
sun

RROW
FBIC
Entrance
Point of Entry

McArthur
Highway

Northeast Monsoon
Amihan
am
Relatively Flat
sun
Terrain

SITE

Southwest Monsoon Habagat

DATA PRESENTATION

AGRINOVATION
BULACAN SUSTAINABLE FOOD HUB

INTRODUCTION /

THEORETICAL DATA PRESENTATION


/
FRAMEWORK
AND ANALYSIS

Site Selection

Site Analysis
Vehicular
Traffic
Minimal
Noise from
Factories
pm
sun

RROW
FBIC
Entrance
Point of Entry

McArthur
Highway

Northeast Monsoon
Amihan
am
Relatively Flat
sun
Terrain

SITE

Southwest Monsoon Habagat

DATA PRESENTATION

AGRINOVATION
BULACAN SUSTAINABLE FOOD HUB

INTRODUCTION /

THEORETICAL DATA PRESENTATION


/
FRAMEWORK
AND ANALYSIS

Site Selection

Demographic Data
The
TheExpected
main
main beneficiary
beneficiary
of
of the
the
of
Users

project
project would
would be
be the
the local
local
farmers
farmers of
of Bulacan
Bulacan specially
specially
those
those near
near the
the site.
site. There
There will
will
be
be aa demand
demand for
for local
local good
good
food
food due
due to
to growing
growing
population
population of
of Bulacan
Bulacan and
and also
also
in
in migration
migration in
in Bulacan
Bulacan
because
because itit is
is becoming
becoming
business
business district
district as
as aa solutioon
solutioon
for
for decongestion
decongestion on
on the
the urban
urban
area
area specially
specially Metro
Metro Manila.
Manila.
The
The consumer
consumer

of
of sales
sales of
of the
the project
project would
would
be
be the
the groceries/food
groceries/food stores,
stores,
restaurants
restaurants and
and caterers,
caterers, other
other
distributor,
distributor, direct
direct retailers,
retailers,
institutions
institutions and
and processors.
processors.

DATA PRESENTATION

AGRINOVATION
BULACAN SUSTAINABLE FOOD HUB

INTRODUCTION /

THEORETICAL DATA PRESENTATION


/
FRAMEWORK
AND ANALYSIS

Site Selection

Demographic Data
The
TheExpected
main
main beneficiary
beneficiary
of
of the
the
of
Users

project
project would
would be
be the
the local
local
farmers
farmers of
of Bulacan
Bulacan specially
specially
those
those near
near the
the site.
site. There
There will
will
be
be aa demand
demand for
for local
local good
good
food
food due
due to
to growing
growing
population
population of
of Bulacan
Bulacan and
and also
also
in
in migration
migration in
in Bulacan
Bulacan
because
because itit is
is becoming
becoming
business
business district
district as
as aa solutioon
solutioon
for
for decongestion
decongestion on
on the
the urban
urban
area
area specially
specially Metro
Metro Manila.
Manila.
The
The consumer
consumer

Preliminary
of
of sales
sales of
of the
the project
project would
would
analysis

be
be the
the groceries/food
groceries/food stores,
stores,
restaurants
restaurants and
and caterers,
caterers, other
other
distributor,
distributor, direct
direct retailers,
retailers,
institutions
institutions and
and processors.
processors.
Number
Number of
of farmers
farmers and
and
fishermen
fishermen
Based
Based on
on the
the Malolos
Malolos Socio
Socio
economic
economic profile
profile the
the total
total
number
number of
of farmers
farmers is
is 1,
1, 464,
464,
and
and the
the total
total number
number of
of
fishermen
fishermen is
is 1,305.
1,305.

DATA PRESENTATION

AGRINOVATION
BULACAN SUSTAINABLE FOOD HUB

INTRODUCTION /

THEORETICAL DATA PRESENTATION


/
FRAMEWORK
AND ANALYSIS

Site Selection

Organizational
Structure
Food Hub
Board
..

Executive
Director

Production
Manager

Sales
Manager

Office and
Inventory
Manager

Other
Strategic
Patterns

DATA PRESENTATION

AGRINOVATION
BULACAN SUSTAINABLE FOOD HUB

INTRODUCTION /

THEORETICAL DATA PRESENTATION


/
FRAMEWORK
AND ANALYSIS

Site Selection
Farmer
s
Service
s

Behavioral Pattern

Food
Aggregat
ion

Food
Storage
and
Processin
g

Major ..Activities
FOO
D
HUB

Producti
on
Planning

Minor Activities

Local
Food
Campai
gn

Food
Distributi
on

Communit
y
Engageme
nt

Food
Productio
n

Farme
r
Trainin
g

DATA PRESENTATION

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