Specifications

Analysis For
Mens Ethnic
Wear
Presented By:
Anubhav Jain
Anurag Pradhan
Rahul Dev
Sumit Kumar Sinha

Indian Ethnic Wear For

Men
Dressing in best is not just

enough to showcase style;

rather, it is an art that
comes to rare with a touch
of elegance

Types of Mens ethnic

wear

Based on our survey, mainly 9 types of

mens ethnic wears are popular among
masses-

Sherwani
Jodhpuri Suits
Kurta Pyjama
Dhoti Kurta
Turban
Achkan
Angrakha
Lungi

Some clicks

Some clicks

Some clicks

Some clicks

Players in Ethnic Wear

Gujral sons
Diwan sahib
Fabindia
Indo-us connection
Jade blue
Jeffarcher
Ethniciz
Shoppers stop
Manyavar

Specs in context of
Garment Construction

Material Spec
Trim spec
Measurement spec
Positioning spec
Fit spec
Style spec
Packaging spec

Understanding
Specifications

A specification or spec is a precise

requirements to be satisfied by material,
product, system or service that indicates
the procedures for determining whether
each requirement is satisfied.
Requirements are non-negotiable.
Spec type include-Target, functional,
product, materials, process, inspection,
acceptance, installation, use, maintenance,
disposal and procurement specs.

Survey

1.
2.
3.

Our survey included visits to 3 big

players in ethnic feild namelyLifestyle
Max
Shoppers Stop
Brands we did survey on wereKarma,Veda,Manyavar,MeBas
Among various ethnic wear products,
Kurta was selected as part of our survey.

Material spec
Among various materials that ethnic
wears are composed of following are
the most prominent and persistent-Brasso, brocade, cotton, fancyfabric,
faux brocade, fauxchiffon, faux crepe,
silk, khadi, faux georgette, lycra, net,
pashmina, poly dupion,poly silk, pure
chiffon,viscose.
Note- Spec details of all the four brands
are included in Word doc.

Trims spec

There are a number of trims used in mens ethnic wearBias tape

Braid
Buttons
Cord
Embroidery by hand or machine
Gimp
Lace edgings or insertions
Passementerie
Piping
Ribbon
Rickrack
Ruffles or frills

Measurement & Fit Spec

There are numerous measurement

parameters in mens Kurta including
but not limited to- Neck, shoulder,
Front, Back, Front closing, Sleeve.
Each of these measurements
contribute to overall fit of the
garment.
There are various sizes which are
available- 36, 38, 40 & 42.

Style Specification

Various styles are available.

Among the prominent styles are
Aari, appliqu work, batik, beads,
benarsi, block print, chanderi, cord
work, gota, ikkat, kalamari, kantha,
kundan, mirror work, mysore silk,
patch work, stones, sequines,
zardori and zari.

Packaging Spec

1.
2.

Kurtas are generally packaged

In a plastic cover
By wrapping it with a thin semitransparent paper cover in a card
box.

Presentation Spec

1.
2.
3.

Mens ethic wears are presented in

various ways in storesDisplaying it in body form.
Through a Hanger
In transparent covers.
The most prominent seasons design
are displayed prominently through
body forms in and outside the store
followed by hanger, and then cover.

Conclusion

Ethnic section for men is mind-blowing

consisting offashionable sherwani,
jodhpuri suits, silk kurta etc.
In fact now the cool dudes are preferring
ethnics over westernwhen it comes to
wedding time.
Time is gone by; when women were known
to be the sole show stoppers. These days,
men are also casting sparkling impression
in the parties by showcasing stylish ethnic
wear.

Spec Sheet
Spec Sheet 1 (Veda)
Spec Sheet 2 (Karma)
Spec Sheet 3 (Manyavar)
Spec Sheet 4 (Mebas)