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Group 2 - SFRLO
Name
Roll Number
K Sivaram
PGP/17/149
Viswesh S
PGP/17/188
Girish Ganapath J
PGP/17/207
S Akshaya
PGP/17/233
R Adharsh
PGP/17/288
1
Whom to work
with
Market
segmentation
Change in Leadership
Louis Gerstner
Believed in providing
integrated solutions but
keeping company together
Three strategic pillars
Pioneering the e-business
Hope was till there, even if
innovation cycle was
missed
Broad
computer
services
Hardware,
software,
consulting
and
maintenanc
e
Move to
open
systems
compatibilit
y with
competitor
products
Fully
embrace the
internet and
networked
world
Change in Leadership
Sam Palmisano
Pushed IBM beyond being
equipment supplier valuable
component to value chain
activities
Cloud Computing
Changing the IT Stack
IaaS, PaaS, SaaS
Changing Computing Devices
PCs to tables, smart phones etc.
Portable and interactive computing experience
Changing IT Industry
Developing metering application, open-source programming
Distinction among industry participants blurred partners to
Competitors
Changing the way to do Business
10
Recommendations
Reference Point
Similar
Local
Technological
Boundary
Spanning
Internal
Boundary
Distant
Spanning
External
Boundary
Spanning
Radical
Radical exploration
Internal
External
Rich pool of talented employees 47756 patents
Organizational Boundary
But opting for local search/ internal boundary spanning might
Spanning
Lead to familiarity trap/ competency trap
IBMs current strategy
Acquisitions of smaller businesses for income generating functions
(as ofPartners
2015) IBM
Service
Leads to IBMs portfolio expansion
Platform
103
139
Application
6
99
Entire share of value created (there is not much difference
Infrastructure
3
25
between small and big companies in cloud space
Business process
0
23
Strategic partnerships with vendors for support functions
11
THANK YOU
12