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Corporation
55%
of
smartphone
users
compare
prices in
stores
63%
of online
adults are less
likely to buy
via other
channels if
they
experienced a
problem on
their
mobile
Sources: IBM,
Forrester,
Tealeaf and Emphathica Reports
34%
of smartphone
users have
scanned a QR
Code, 27%
have read
online reviews
50
%
increase in
online
sales via
mobile
devices
over 2011
of US adults
who have
conducted a
transaction
online or
through a
mobile device
report
experiencing a
problem
84%
92%
of consumers
say
they trust
earned media,
such as
word-of-mouth
and
recommendati
ons
2013 IBM
Corporation
2013 IBM
Corporation
Advocacy
Awarene
ss
Engageme
nt
Involveme
nt
Interactin
g
4
Transactin
g
Usage
2013 IBM
Corporation
Puts the
customer at
the
of
your
center
commerce
processes
Anticipa
tes and
deliver
across
mobile and
social
Applies deep
insights to
take
action
in real time
Optimiz
es
procurement
based on
demand
Extends core
systems
to
synchroni
ze
your value
chain
2013 IBM
Corporation
for the
unpredictable
Service that
what knows
customers
want before
they do
6
Marketing
targeted to
every customer
personall
y
Selling thats
there for your
customers,
wherever they
are
2013 IBM
Corporation
Buy
Market
Adaptive
procuremen
t and
optimized
supply
chain
Targeted and
personalized
marketing
across all
channels
Service
Sell
Anticipate
behavior and
deliver
flawless
customer
service
Seamless
crosschannel
customer
experience
2013 IBM
Corporation
Market
Sell
Service
Adaptive
procurement
and
optimized
supply chain
Targeted and
personalized
marketing
across
channels
Seamless
crosschannel
customer
experience
Anticipate
behavior and
deliver
flawless
customer
service
Business Analytics
IBM SmartCloud Solutions, Computing and Infrastructure
2013 IBM
Corporation
procurement
Buy
Buy Sell
LEADER in customer
LEADER in
merchandising
Market Sell
LEADER in campaign
management
Market
experience
management
LEADER in digital
Market
marketing
2013 IBM
Corporation
Strategy | IBM Interactive | Systems Integration | Smarter Analytics | Managed Services | Application
Management
Buy
Supplier Integration
& Collaboration
Supply Chain
Management
Accounts Payable
Source to Contract
Supplier
Management Risk
and Compliance
10
Market
Customer Experience
Management
Cross-channel
Marketing
Optimization
Price, Promotion &
Product
Mix Optimization
Marketing
Performance
Optimization
Digital Marketing
Optimization
Customer Analytics
Marketing
Performance
Analytics
Sell
Cross-channel Selling
Order Management &
Fulfillment
Customer Integration
& Collaboration
Store Solutions
Payments &
Settlements
Service
Delivery, Service, &
Support
Customer SelfService
Case Management
Watson
Engagement
Advisor
Business Analytics
IBM SmartCloud Solutions, Computing and
Infrastructure
2013 IBM
Corporation
11
2013 IBM
Corporation
12
2013 IBM
Corporation
Buy
Supplier Integration and
Management
Supply Chain
Management
Accounts Payable
Source to Contract
Supplier Management
Risk and Compliance
Supplier collaboration
Supplier performance analytics and
compliance
Supply chain visibility
Inventory management and
optimization
Automated accounts payable
Warehouse management
Transportation management
13
2013 IBM
Corporation
14
2013 IBM
Corporation
Mark
Cross-Channel Marketing
et
Optimization
Customer Experience
Management
Digital Marketing
Optimization
Marketing Performance
Optimization
Price, Promotion and Product
Mix Optimization
Customer Analytics
Marketing Performance
Analytics
15
2013 IBM
Corporation
Smarter Commerce
Sell delivers seamless
cross-channel
customer experience
and ensures flexibility
to enable secure,
reliable delivery and
real-time insight for
next generation
commerce.
16
2013 IBM
Corporation
Sell
Cross-channel Selling
Order Management
and Fulfillment
Customer Integration
and Collaboration
Store Solutions
Payments and
Settlements
17
2013 IBM
Corporation
18
2013 IBM
Corporation
Service
Delivery, Service, &
Support
Customer Self-Service
Case Management
19
Business Analytics
Improve customer experiences by embedding
actionable insights into operational processes
20
2013 IBM
Corporation
21
2013 IBM
Corporation