Stage II:

Guidelines &
Content
PepsiCo Confidential

Document Title Goes Here

Overview
Details of the contest: The contest has 3 Stages: Stage One:- The Mobile game application (Completed)
Stage Two:- The Story Board
Stage Three:- The Grand Finale!
The winners will be The PepsiCo Apprentices for a day and
Will win cool prizes as well!
See next slides for details on Stage Two

Stage Two
In this phase you will be introduced to 3 PepsiCo Employee
Value Proposition (EVP) Pillars along with details on these
pillars:
Pillar 1 Performance with purpose
Pillar 2 Together we win
Pillar 3 Real World Leadership
You can chose any one pillar
You are then expected to build a short story board around
the chosen pillar that creatively portrays the pillar to any
external viewer (the winning storyboards will be created

Stage Two
Continued
Few examples of what story boards can look like will also
be provided
However please do not restrict yourself to the idea/format
provided as examples- please use your creativity to
represent the story.
The story has to be submitted in a PPT format only
Two strategic slides : Defining target audience & method of
taking the final video to them (how will we reach the

Stage 2 Continued
The PPT should have maximum 12 slides (including the target
audience(1 slide) and reach methodology(1slide)) and excluding
introduction and thank you slides which will be 2 slides.
This phase will be open starting December 24 th, 2014 and will
close on January 7th, 2015 (23:59:59 hrs)
The next few slides have the content on the three pillars
of EVP
Please note, the storyboard should be built on ONE pillar
of EVP only and should clearly capture the essence of
that pillar as defined in the next slides

Employer Value
Proposition

3 Pillars: Pick One of These for

Your Submission
3 Pillars of EVP @
PepsiCo

1.
Performan
ce with
Purpose

2.
Together
we Win

3.
Real World
Leadershi
p

Pick One of These Three for Your Submission

1. Performance
with Purpose(PWP)

Description: PepsiCos focus on high performance is driven by our shared pride in delivering some of the worlds
coolest, most best loved brands, and commitment to social and environmental sustainability.
Sub-themes:

Drive for results, Powerful brands, Sustainability (Environmental / Human)

Click here for reading details on PWP: http://www.pepsicoindia.co.in/purpose.html,

http://www.pepsicojobs.com/why-work-at-pepsico

Reasons to believe:
Sustained business performance and growth
17 billion dollar brands
Significant steps taken to reduce fat / sugar / salt
Increasing focus on healthy, nutritious products (e.g. Quaker)
Responsible marketing and advertising
Transparent labelling
Promotion of physical activity / healthy lifestyles
Significant progress made in reducing environmental impact
Inclusion in Dow Jones Sustainability Index
8

Description:

Sub-themes:

2. Real-World/HandsOn Leadership
PepsiCo believes that real world experience provides the most effective school for leadership,
which means we recognize the benefit of early responsibility, stretch challenges, crossfunctional moves, entrepreneurial flair and the opportunity to learn from the best in the
business.

Entrepreneurialism, Learning from experience, Stretch challenges

Click here for reading examples on Real World Leadership:

http://www.pepsicojobs.com/why-work-at-pepsico

Reasons to believe:
Reputation for excellent leaders (academy/finishing school)
Leadership development programs
80%+ of executive talent recruited from within
Track record of CEO alumni
The iconic status of Indra
New Manager Quality Performance Index
9

3. Together We Win
Description:

PepsiCo offers an open and inclusive working environment where the unique qualities and
perspectives that every individual brings to the workplace are recognized and valued for the
contribution they make to our shared success.

Sub-themes:

Commitment to diversity and inclusion, truth and candor, respect, winning together

Click here for reading examples on Together We Win:

http://www.pepsicojobs.com/why-work-at-pepsico

Reasons to believe:
Strong employee confirmation of commitment to diversity and inclusion and respecting others / winning together
PepsiCos global diversity
Numerous citations for positive diversity employment practices

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Next Steps
Please create the storyboard on the pillar of your choice
Email to us on pepsico.apprentice@pepsico.com
Latest by the 7th of January, 2015
For any queries you can write to us at
pepsico.apprentice@pepsico.com

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Thank You