Group Members

Zohaib Ahmed
Arshad Hayat
Bilal Leghari
Ali Raza

Selection of this plan

According to research conducted by us in Multan 10%
people are spending their idle time in gossips, 15% are
wasting sitting idle, 5% are spending their idle time in doing
study and remaining in other activities.
We took opportunity to refresh them and providing them a
good way of entertainment in their idle time in Multan and
that opportunity can prove a very healthy business activity
for us to earn profit.

VISION:
To establish a market that would promote technical
activities in the public and lead that market with our
long term strategies

MISSION:
Our mission is to make accessible various games to the
customers of various ages groups, in a sociable
environment, even in the smaller cities, by using latest
technology, so as to ensure a stable growth of our business,
that would ensure that the companys philosophy and core
competencies are aligned with our vision and eventually, our
firm projecting a positive image.

Logo and Slogan

OBJECTIVES
SHORT TERM OBJECTIVES:
To cover the short term expenses.
To reduce the cost, by critically analyzing the
operations of the business.
To provide friendly environment to customers.
To fulfill the need of customers from various classes
of the society.

OBJECTIVES:
LONG TERM OBJECTIVES:
To generate the loyal customer ship.
To create a positive Image and good will of business
Encourage the investors to invest in our similar
future projects.
To expand business, by increasing the Product line.

COMPETITIVE ADVANTAGE
We are going to provide a completely friendly
environment to our customers
We are going to provide different suitable
packages for everyone.
The location is very attractive, so as to
facilitate each segment of our target market.

ENVIRONMENTAL ANALYSIS:
ECONOMIC CONDITION:
SOCIAL CONDITION:
LEGAL CONDITIONS:
TECHNOLOGICAL CONDITIONS:
POLITICAL CONDITION:

COMPETITOR ANALYSIS
DIRECT COMPETITORS:
Snooker
Table Tennis
INDIRECT COMPETITORS:
Parks
Joy land
Refreshment Point

INDUSTRY AND COMPETITION UNDER

PORTERS 5 FORCES MODEL:

MARKET SEGMENTATION:
GEOGRAPHIC:
DEMOGRAPHIC:
TARGET MARKET:

SWOT ANALYSIS & COMPETITIVE

ANALYSIS:
STRENGHTS:
Big Target market.
New Computer Games
Good Location
Interest of teenagers in Games

SWOT ANALYSIS & COMPETITIVE

ANALYSIS:
WEAKNESS:
Lack of technical how know
Access to Resources
Expensive Games and Hardware.

SWOT ANALYSIS & COMPETITIVE

ANALYSIS:
OPPORTUNITY:
Expansion of Business
Adding fast food or mini mart in
Gaming zone
New Technology

SWOT ANALYSIS & COMPETITIVE

ANALYSIS:
THREATS:
Lack of energy resources
Rapidly changes in technology
Change in Political and Economic
condition
Loss of Business

MARKETING MIX:
PRODUCT:
Table tennis
Hand ball
Snooker
Computer games
Shooting
3D Computer games

MARKETING MIX:
PRICE:
VALUE-BASED PRICING:
According to our will and according
to the demand of our services.
But in start..

MARKETING MIX:
PLACE:
Shershah near Bily-da-dera.

MARKETING MIX:
PROMOTION:
Print Media
Electronic media
Other Sources

Promotion Budgets:
MEDIA

ELECTRONIC
MEDIA
PRINT MEDIA
OTHER
SOURCES

OBJECTIVES

1 ST YEAR

2 ND YEAR

AMOUNT

50%

35%

15%

50000

10%

10%

0%

10000

60%

50%

10%

40000

ORGANIZATIONAL PLAN:
LEGAL FORM OF BUSINESS
OWNERSHIP
LIABILITY OF OWNER
CONTINUITY OF BUSINESS
Death of owner
Withdrawal of capital of owner from business

ORGANIZATIONAL PLAN:
CAPITAL REQUIRMENT
Banks loan
Additional capital contributed to each
partner
New partnership agreement

ORGANIZATIONAL PLAN:
DISTRIBUTION OF PROFIT AND LOSS
50, 50 profit/loss margin
On the contributed part of capital
On the base of skills (may be not contribute
capital but his skills are very beneficial for the
firm)

HIERARCHY
General
Manager
(1)

Manager
Operations
(Computer
Games)

Manager
Marketing
and
Accounts

Manager
Operations
(Manual
Games)

IT Specialist

Sweepers
(2)&
peon(3)

Guards
(3)

OPERATIONAL PLAN:

Equipment
Computers

Quantity
with

high specifications

PURCHASING:

LCDs

PlayStations

Snooker Table

Hand Ball Game

Table Tennis

Carom

Chees

Shooting

OPERATIONAL PLAN:
STAFF FOR OPERATIONS OF BUSINESS
One of us will be on Reception.
One in the computer games area.
One on Table Tennis Side
One will see the snooker, hand ball and shooting
game.

PRODUCTION PLAN:
SNOOKER:
TABLE TENNIS:
CAROM, CHESS, PUZZLE
COMPUTER & PLAYSTATION GAMES
a) NEED FOR SPEED
b) COUNTER STRIKE
c) FIFA 2014
d) GOD OF WAR
GUN SHOOTING:

FINANCIAL PLAN:
SOURCES OF FUNDS
Capital to be Brought in by Partners = Rs. 15, 00,000
Borrowed Amount (Loan)

= Rs. 15, 00,000

Total Initial Investment

= Rs. 30, 00,000

INCOME
STATMENT

DISCRIPTION
NET REVENUE

RS.
5,896,800

Salaries
Stationary Expense
Rent Expense
Marketing and Promotion
Repairs and Maintenance
Electricity Expense
Phone and Internet
Misc Utilities
Depreciation Expense
Total Expenses
OPERATING PROFIT
EBIT
Interest on Loan Expense
Profit before Tax
Tax (5%) of N.I
NET INCOME

1452,000
1,000
1200,000
16,000
250,000
500,000
96,000
50,000
195100
3760100
2136700
2136700
210000
1926700
96335
1830365

BALANCE
SHEET

ASSETS
FIXED ASSETS

RS

Snooker
Carom
Computers
Play Stations
LCDs
Sound System
Furniture & Fixture
Projectors
Office Equipment
Security Cameras
A.C.s
Generator
Lights fans And Dcor
Table Tennis
Shooting Gun
NET FIXED ASSETS

160,000
2000
600,000
125,000
250,000
50,000
300,000
75,000
10,000
15,000
100,000
200,000
50,000
25,000
25,000
19,87,000

CURRENT ASSET

Cash in Hand
Cash at Bank

3,00,000
5,10,000

TOTAL CURRENT ASSETS

8,10,000

LIABILITIES

RS.

Loan

15,00,000

Profit Payable to Partners

200000

TOTAL LIABILITIES

1700000

EQUITY
Retained Earnings

1372774

Capital

275774

TOTAL

2797000

THANK
YOU