Académique Documents
Professionnel Documents
Culture Documents
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Learning Objectives
To discuss the Changing Business Environment
Role of Globalization and Changing work places of
today
Role of Global Events and Activities in governing the
economy of a country
To learn the principles, guidelines and practices of
Global Business Management.
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1.Liberalisation
2.Privatisation
3.Globalisation
4.Technology
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20TH Century
21st Century
markets
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Traditional Role
Transformational Role
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BPO Industry
-Presence in 70 countries
-75% of Fortune 500 companies as clients
-$101billion industry today
-$310 billion by 2020
-employment of 2.8 millions directly
-11.7 millions indirect.
-Transforming public services---- UID
-Transforming Agri, local farmers, weather forecasting
etc.
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Indian Economy
1.In the past years, the Indian rupee has been loosing
momentum continuously .
2. While a weak rupee may be good for certain sectors,
it certainly is bad for the Indian economy on the
whole.
3. The rupee-dollar exchange rate ?
4. Rupee depreciation is making
a. Imports expensive
b. Not helping exports because of global economic
slow down.
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Standard.Dec.2013)
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Import of Gold:
-Demand for yr.2013 ----950 tonnes.
Import is only 400 tonnes
Rest through smuggling.
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2.Dollar Demand-Supply
Rising oil prices mean more dollars are
required by Indian oil companies to import
crude oil since oil price is quoted in the US
dollar in the international market.
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Why go global
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International Business
- Comprises a large and growing portion of the worlds total
business.
- Today, global events and competition affect almost all
companies.
- Not all companies operate globally but cannot avoid pressures
from around the world.
-SMES contribute to 95% of business in Asia Pacific region , 4050% of trade activities.
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Profit
PLC Stage
Competition
Excess Capacity
Geographic Diversification
Increase in Market Size
ICT and transportation facilities
Income Growth
Lower trade barriers
Desire for new products(consumes) and new
markets(marketers)
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IPLC Concept
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Innovation
Overseas Innovation
Maturity
World-wide imitation
Decline
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Evolution of International
Business
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Domestic Marketing
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Market Focus
Domestic
Orientation
Ethnocentric
Focused on Domestic
Customers
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Export Marketing
Market Focus
Market Focus
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Orientation
Ethnocentric
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International Marketing
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Market Focus
Orientation
Polycentric Orientation
Multinational Marketing
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Market Focus
Consolidation of operations on
regional basis
Gains from Economies of Scale
Orientation
Regiocentric
Market Focus
Domestic
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Geocentric
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Market Focus
Orientation
Geocentric
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Thank You
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