Académique Documents
Professionnel Documents
Culture Documents
Agenda
Proses Penyusunan
Strategi SI/TI
Penyusunan Strategi
Sistem Informasi
Strategi SI
Value Shop
Value Network
Business
implications
Potential IS/IT
effects
Segment markets
Differentiate product
Improve price/performance
Increase switching cost
Facilitate buyer-side product
selection
Q: How do we do it?
With what kind of IS
applications?
Q: How do we do it?
With what kind of IS
applications?
Forces
Business
implications
Potential IS/IT
effects
Substitute products
Price competition
Product developments
Distribution is critical
Customer loyalty required
Industry Competitors
Citibank di AS dan
BCA di Indonesia
Black & Decker, perusahaan perkakas, mengirimkan barangbarang ke agen dengan no return policy. Retur barang
menyebabkan naiknya biaya gudang dan administrasi.
Lantas bagaimana kalau salah forecast penjualan?
Black & Decker membuat sistem informasi pertukaran stok
barang antar agen.
Disitulah Black & Decker mengurangi biaya distribusi. Alhasil,
Black & Decker bisa bermain pada low-cost strategy
Lihat juga kasus Ryanair.com, Tiger Airways.
Differentiation Strategy
Focus-differentiation
Misalnya BodyShop
Fokus pada wanita kelas atas
Deferensi pada kualitas
Menggunakan aplikasi CRM yang mencatat
aktifitas setiap pelanggan, dan mencatat jadual
kunjungan (termasuk mengingatkan)
Weaknesses (W)
Opportunities (O)
SO Strategies
WO Strategies
List of opportunities
Threats (T)
ST Strategies
WT Strategies
List of threats
List of weaknesses
External Factors
Opportunities (O)
SO Strategies
Integration of EU
Demographics favor quality
Economic dev. in Asia
Opening of Eastern Europe
Trend toward superstores
Threats (T)
ST Strategies
Weaknesses (W)
WO Strategies
WT Strategies
IS Strategies of MaytagHoover
Strategy
IS Application
GOALS
CSF
PROFIT
EARNINGS/SHARE
AUTOMOTIVE INDUSTRY:
CONCERNS
RETURN ON INVESTMENT
STYLING
MARKET SHARE
NEW PRODUCT
COST CONTROL
ENERGY STANDARDS
NONPROFIT
IMPROVED MONITORING OF
REGULATIONS
11.14
CSF Methodology
Manager
ManagerAA
CSF
CSF
Manager
ManagerBB
CSF
CSF
Manager
ManagerCC
CSF
CSF
Develop
Developagreement
agreementon
on
companys
CSF
companys CSF
Define
Definecompanys
companys
prioritized
prioritizedCSF
CSF
Define
DefineDecision
Decision
Support
SupportSystems
Systems
Manager
ManagerDD
CSF
CSF
What
Whatisis
important
importantfor
for
your
your
organization?
organization?
Develop
DevelopIS
IS
Application
ApplicationPriorities
Priorities
CSF Levels
Industry
Industry CSF
CSF
(KSF)
(KSF)
Organizational
Organizational
Objectives
Objectives
Organizational
Organizational
CSF
CSF
Business
Business Unit
Unit //
Functional
Functional Obj.
Obj.
Business
Business Unit
Unit //
Functional
Functional CSF
CSF
Managers
Managers
Objectives
Objectives
Managers
Managers
CSF
CSF
Ingat
Ingatbagaimana
bagaimana
komponen-komponen
komponen-komponen
dalam
dalamBSC
BSCterkait
terkaitsatu
satu
sama
lain!
sama lain!
Dikembangkan jadi
aplikasi S.I.
Measures
Measures
Measures
(a) Stock turnover
Critical Success
Critical
Success
Critical
Success
Factors
Factors
Factors
by: taking
action
by:
taking
action
by: taking action
By:
-
Earlier identification of
obselete items
Information
Information&&
systems
systemsrequired
required
(i)
(ii)
(iii)
Penyusunan Portofolio
Aplikasi
Understanding the
Boston Consulting Group (BCG) Matrix
STAR
WILDCAT
Funds $$
CASH COW
DOG
Factory
Support
Turnaround
Strategic
HIGH POTENTIAL
Future
KEY OPERATIONAL
SUPPORT
Present
Important
Less
critical
Closely
related and
derived
from
McFarlan
Matrix
Phase Outcome