Académique Documents
Professionnel Documents
Culture Documents
Optimization Program
On search ads
Digital Advertising
Landscape
SEM
On search results
SEO
On related sites
Contextual
On un-related sites
Banners
On a desktop
Widgets
On a community
Communitie
s
On a phone
Mobile
On an existing list
Email / SMS
and more
ORM
Search Engine
Optimization
1) Trust
Users tend to trust 'organic' results
more than 'paid' results
2) Durability
A well built site will rank well for a long time.
Payoff will be long-term.
3) Traffic
And 'free' traffic at that!
3) Local Search
India has players ranging from Guruji.com to JustDial.
Google Local is a big presence. Also local listers like Burrp and
AskLaila.
1) Crawler/ Spider
2) Indexing
Reading each webpage received
Determine what the page is speaking about
Organize the contents of the pages in a way that allows
efficient retrieval
3) Ranking
Read the users query, apply formulas that decide
which Web pages best answer that query.
Text occurrence
Text placement
Location within the page, within tags.
Text proximity
Link text
Page freshness
Page Rank
SEO Recipe
Keyword Research
On Page Factors
Link Building
Improved Rankings
Page Title
Keywords in Content
Heading Tags
Technical Structure & Code
Internal
External
Anchor Text
Better Visibility
Increased Traffic
More Leads/Sales
57
Yellow Pages
Submission
SEO Process
1) SEO Web Site Evaluation And Analysis Report
Non-search engine friendly issues on the web site will be researched. An extensive web site evaluation
report to find all the non search engine friendly issues present on your website which stops the search engine
spiders to index your web site pages on top will be provided to you.
2) Keywords Research
Most popular relevant keywords will be researched and the next step is to optimize the site for these
keywords. The keywords should be popular and relevant to the site as well as being unique from the keywords of
your competitors. Max. 6 per URL
3) Site Optimization Recommendations
The site will be optimized by keywords* present in the HTML tags & body elements to make the site keyword
rich without spamming which is again a very important part of Search Engine Optimization (SEO). With semantic
analysis to make sure that the optimization recommendation document is best for the latest search engine
algorithms of major search engines like Google, Yahoo, MSN, etc.
4) Maintenance:
SEO consultancy, analysis reports** and maintenance of the search engine optimization services according
to the sudden change of search engines algorithms for a period of Six months from the date of order confirmation
*Keywords will be decided through the keyword research report and mutual agreement via discussions.
**Bi-monthly SEO Analysis Report which contains site traffic details and keyword performance.
***(SEO results typically show in 50 to 60 days of upload of the site with SEO recommendations)
Activity: Site study, study of competitors, definition of final SEO strategy, setting up
Google tools (Webmaster and Analytics)
Your activity: Giving me site & services details, insertion of verification codes on the site
provided by me for the setting of Google Tools
Research of most popular, relevant keywords which are also both similar to but unique compared
to your competitors keywords
Keywords will be based on your suggestions and results of the keyword research report
An extensively researched keyword report will be sent to you
Activity: keyword research, mapping of keywords to pages in the site, review and finalization of
keywords. Max 6 per URL
Website optimization for agreed keywords to make the site keyword rich without spamming .
Delivery of recommendations to improve on SEO unfriendly tech aspects, including a semantic
analysis, taking into consideration the latest algorithms of major search engines (Google, Yahoo,
MSN, etc.)
Activity: content & head & body section SEO recommendations (addition of content on home
page and inside pages, meta tag optimization, image alt tags, H1 tags, anchor text, suggestions
on bold, italics, underlining content text style, footer or header crawler lines to be included),
report on how to fix structural and technical errors (recommendation to rectify duplicate content
issue, URL recommendation, Javascript code modification, identification of site usability issues &
recommend modifications, interlinking of pages, managing re-directs, reducing site loading time,
spam database checking, creating Robots.txt), XML sitemap (as soon as all the URL related tech
recommendations are implemented)
Your activity: approve & finalize SEO recommendations, SEO implementations on website or
provide FTP details to me for doing the changes.
)
)
A bi-monthly SEO Analysis Report will be submitted to the client containing site traffic details
and keyword performance.
Continuous maintenance of the search engine optimization services for a period of Six
Months.
Activity: directory submission, blogs/ articles submission, link building, content & head &
body section SEO recommendations continued for rest of the pages, ranking & traffic report,
QC of SEO implementation done by client
Your activity: Approve & finalise SEO recommendations, SEO implementations on the
website, providing content for submissions