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NSR
Farm
fresh
Doodle
Blue
Social
Wavelen
gth
Ropso
Khan
Khajura
Tesan
Campaig
n of HUL
Winning
in many
Indias
Special sessions
Branded
Mardi
Gras
Pitch
Please
Tourism
Hippo
Market
Tour
Industry Interaction(Buzzle)
No. of posts: 30
Posts related to
marketing(taking Ads,
blogs and articles into
account) : 19
Posts related to Club
and its activities : 11
So 30 posts for 218
days i.e. one post for
every 7.2 days, and 1
marketing related
post every 11.47 days
Live Projects
In the Academic year 2014-15, Performance was not quite satisfactory. There were only 5
competitions conducted, among them 2 of them were quizzes, and 2 of them were competitions
related to tourism which are individual events. Only pitch please appeared to be an interesting
competition. There was only one special marketing session by a visiting professor and even limited
number of people allowed for that session. Even the number of live projects could have been more
and more initiatives can be taken to connect students and the leading marketers in the Industry.
Even the presence on Facebook page was not that active, the average time per post is 7.2 days
which should be reduced a lot and active presence of social media is necessary. Some of the
marketing related stuff and articles are too low in number (12), which can be a lot improved.
Posts on Facebook
Competitions and events conducted on
Page
campus
Competitions/Events
Conducted
P
e
rf
o
r
m
a
n
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e
o
f
M
e
r
c
u
r
I
Special
session
on
marketin
g by
prof.ATP
Ramani
Placeme
nt
Preparat
ory after
Assumption 1: Have taken into account, events
session
Action Plan
A
c
t
i
o
n
P
l
a
A
c
t
i
o
n
P
l
a
A
c
t
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o
n
P
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a