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Future Trends in Advertising

E. USHA
134M1E00C6
Dept. of MBA

INTRODUCTION

Advertisement is a non-personal presentation of an idea or


a product.

Advertising is used for communicating business information


to the present and prospective customers. It usually
provides information about the advertising firm, its product
qualities,

place

of

availability

of

its

products,

etc.

Advertisement is indispensable for both the sellers and the


buyers.

WHAT IS ADVERTISING

Advertising is the dissemination of information concerning an


idea, product. or service to induce action in accordance with
the intent of the advertiser. According to William J. Stanton,
"Advertising consists of all the activities involved in presenting
to an audience a non-personal, sponsor-identified, paid-for
message about a product or organization.

NEED FOR ADVERTISING

If business is strong and money is coming in, you have an


available cash flow to support an advertising campaign.

A strong client or customer base removes the unnecessary


pressure of this campaign NEEDS to bring in X new
customers.

TYPES OF ADVERTISING

Consumer oriented or Persuasive Advertising

Informative Advertising

Institutional or Corporate Advertising

Financial Advertising

Classified Advertising

Govt. Advertising

MEDIA OF ADVERTISEMENT

Press advertising,

Outdoor advertising,

Film advertising,

Radio advertising,

Television advertising,

Direct mail advertising,

Display advertising, and

Specialty advertising

PRESS ADVERTISING OR PRINT MEDIA

OUTDOOR ADVERTISING

Poster Display

Vehicular Displays

Bill Board Display

FILM ADVERTISING

Business concerns usually get a short motion picture


prepared and distribute it to different cinema houses for
displaying it before the commencement of the regular
shows or during the periods of intermission

RADIO ADVERTISING

Advertisements are broadcast from the transmitting


stations of the commercial service of All India Radio and
FM Radio and picked-up by the receiving sets owned by
the public. Radio advertisements are normally broadcast
along with popular programs of music.

TELEVISION ADVERTISING

Television is the fast growing medium of advertisement


because Of huge expansion of electronic media and
cable network.

DIRECT MAIL ADVERTISING

Direct mail is probably the most selective of all the


advertising media. It is used to send the message directly
to the customer.

SPECIALITY ADVERTISING

These articles may be diaries, pen holders, desk trays,


key chains, purses, paper weights, cigarette cases and
calendars. The name and address of the advertiser is
printed in or inscribed on the specialty items.

CHALLENGES TO ADVERTISING

Expand the Market

More Transparency

Organize the outdoor scene

Expand the Online offering

Nurture our talent pool

RECENT TRENDS IN ADVERTISING

Programmatic

Native Advertising

Video

Mobile

Women in digital

TRENDS FOR 2015

Making Video More Interactive

New Uses for Social Media

More Online-Offline Integration

Data Gets More Important Than Ever

Content Strategies Get More Personalized